ASH AMBIRGE

Author, CEO & Founder

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What You Say Is More Important Than What You Sell

In: Online Marketing

What you say is more important than what you sell. 

Creativity is not a child's luxury; it's a smart business strategy.

If you're wondering whether creativity is a waste of time; if you're convinced that  “your product / service / website will speak for itself,” then think twice:

Because creativity, as it's usually defined, is about making a statement.

But creativity in business is about making a statement that gets you what you want.

Notice the difference.

It's important to recognize—

—before, of course, your competitors do.

Nov 9

2012

Call Your Fucking Tribe. (Quickie Friday Piece of Ass)

For my WRITERS–at heart, by trade, or in their wildest, rowdiest, wettest dreams. Because it’s Friday. And this short video will be the most important thing you do all day. (You can’t fool me – I know nobody’s really working.) This is why I do what I do as a copywriter. This is why the […]

2,757 READS
In: Online Marketing


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Jun 11

2012

How to Get Your Message HEARD

So, I’m flying from Costa Rica to Ecuador this afternoon. I like to leave these little announcements on the blog in the event of my sudden (and unreported) death, kidnapping, violent torture and just to give my ex-boyfriends a little extra something to be bitter about. If I never post again, will someone at least […]

1,052 READS
In: Online Marketing


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Jun 25

2014

It’s Never About What You’re Selling. And Always About What They’re Buying. There’s a Difference.

Anytime I’ve seen a man in khaki, I’ve thought horrible things about his package. Maybe because they remind me of grandfathers. Or maybe because they remind me of Mr. Rogers. Either way, no female has ever wanted her boy friend to look like a boy scout. Khaki spells uptight. Conservative. Narrow-minded. Bourgeois. Which is why I […]

2,590 READS
In: Online Marketing


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Jul 6

2017

We Don’t Sell Those

There is a rose company, here in the UK, that doesn’t give a fuck that they don’t sell daisies. It’s delightfully refreshing, in fact. There are no apologies about it; no wishy washiness; no trying to cover all the bases. Just this base is fine, thanks. Notice the quiet confidence it exudes? I’m also betting […]

483 READS
In: Online Marketing


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Apr 20

2017

Own Your Edge

Checking into a hotel can be a nightmare. Long lines. Tourists in hiking shoes. That bald guy pounding a beer. (At least, this was the scholarly scene I witnessed yesterday.) (Just kidding, I rooted him on.)But hotels are reticent to replace humans with technology, because they fear they’ll be sacrificing “the personal touch.” Do you know […]

354 READS
In: Online Marketing


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Jan 21

2014

You are not anyone’s only option. (…So now what?)

We made out for hours that night. College kids stepped clumsily around us, spilling their beer as much as their morals. It was an era of chunky blonde highlights and boot cut jeans, tanning beds and lacy little lingerie tops from Express. My favorite was champagne & cream colored. I had it on that night. […]

2,047 READS
In: Online Marketing


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May 13

2017

Let’s Get One Thing Straight: There’s Only One Way to Stand Out from the Sea of Sameness, and It’s Free

Everyone wants to stand out from the sea of sameness—a phrase I coined years ago, right here on this blog, when the Internet first started teetering toward “me, too!” syndrome. Ask most people how to stand out, and depending on their industry, they’ll tell you something different: Get a website! Learn how to write copy! […]

667 READS
In: Online Marketing


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