ASH AMBIRGE

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What You Say Is More Important Than What You Sell

In: Marketing,

What you say is more important than what you sell. 

Creativity is not a child's luxury; it's a smart business strategy.

If you're wondering whether creativity is a waste of time; if you're convinced that  “your product / service / website will speak for itself,” then think twice:

Because creativity, as it's usually defined, is about making a statement.

But creativity in business is about making a statement that gets you what you want.

Notice the difference.

It's important to recognize—

—before, of course, your competitors do.

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READS

On Getting the World to Pay Attention to You

I’m pretty sure one of the things on my Top 10 List of Life’s Secret Weapons That Everyone Should Know About Because They Help You Get Ahead Faster Than Everyone Else on the Planet is this: Learning how to make an unforgettable, cannot-be-ignored kind of STATEMENT. This is likely why I favor obnoxious bauble necklaces and blog headers […]

In: Marketing,

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