ASH AMBIRGE

Author, CEO & Founder

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What You Say Is More Important Than What You Sell

In: Marketing,

What you say is more important than what you sell. 

Creativity is not a child's luxury; it's a smart business strategy.

If you're wondering whether creativity is a waste of time; if you're convinced that  “your product / service / website will speak for itself,” then think twice:

Because creativity, as it's usually defined, is about making a statement.

But creativity in business is about making a statement that gets you what you want.

Notice the difference.

It's important to recognize—

—before, of course, your competitors do.

Enter your email address and I'll rummage around in my bag of tricks for JUST the thing.

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There’s a lot of pressure these days to be perfect. (Says the girl carrying thirty extra pounds and a dysfunctional pouty face.) As someone who used to be very all-or-nothing, over the years I’ve had to make some major peace with the fact that all-or-nothing is a gigantic, sweaty faced fool’s errand. :: How many times have you thought about […]

In: Business 101, Marketing, Selling, Writing,

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The Art of Business Rebellion

So, the other day I ask The Chilean to stop at the store on his way over and pick up some chicken. He gets here, plops down this bag, and proceeds to pull out a whole chicken, gripping it by the legs and asking me where I want him to put it.  The conversation that […]

In: Marketing,

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2 thoughts on "What You Say Is More Important Than What You Sell"

  1. Steve Rice says:

    Succinct. Simple. Right.

  2. Ari Herzog says:

    Whoa. Actions don’t speak louder than words? Or is that your way of sticking up your middle finger to popular belief? I’m suddenly confused, Ash. Help me understand?