ASH AMBIRGE

Author, CEO & Founder

Learn More >>

What You Say Is More Important Than What You Sell

In: Online Marketing

What you say is more important than what you sell. 

Creativity is not a child's luxury; it's a smart business strategy.

If you're wondering whether creativity is a waste of time; if you're convinced that  “your product / service / website will speak for itself,” then think twice:

Because creativity, as it's usually defined, is about making a statement.

But creativity in business is about making a statement that gets you what you want.

Notice the difference.

It's important to recognize—

—before, of course, your competitors do.

May 2

2017

What Do You Believe? Package THAT.

Everyone wants their ideas to spread. This is what marketing is all about. What is often neglected, however, is that you have to have an idea first. Everyone’s trying to sell “design” or “copywriting” or “coaching” or “services”—God forbid—but these things are merely categories, not concepts. What do you believe? Package THAT.       […]

In: Online Marketing

READ MORE >>

Jan 20

2015

Clear vs Clever Copywriting is a Big, Fat, Bloated Myth (And a Scapegoat for Subpar Writers)

I’m a very dirty writer. Not Fifty Shades of Grey dirty, but dirty in the way that I put sentences, thoughts, ideas together. My process is wild. Sexy. Free. Undomesticated. And while I wish the reason were because I’m just such a clay-faced, crochet-bra-top-wearing, sun-worshipping bohemian soul (I am laughably not), rather, it’s because I […]

In: Creative Writing for the Internet, Online Marketing

READ MORE >>

Apr 3

2014

Difference Isn’t About Being Different.

You know what I’m passionate about? Elephants. Big, giant, hot chartreuse, polka dotted elephants. In the room. Online. Where there’s at least one Nigerian Prince sending out emails with the salutation, “Friend.” (Oh wait, that was me.) Right now, the elephant in the room I’m sitting in is the increasingly common practice of—how should I […]

In: Online Marketing

READ MORE >>

Aug 22

2017

Don’t Sell a Product—Sell a Person Their Identity

It’s been a while since I read the New York Times Insider subscription that I’ve been paying for since 2015. It’s $45 dollars month, so from time-to-time, I think to myself: Meh, guess I should cancel it. You know, to be a financially responsible person and all. (I’ve heard those are some good eggs, those […]

In: Online Marketing

READ MORE >>

Mar 30

2011

Making Money As an Act of Philanthrophy

Because quotes are sexy. And so is money that feels good to make. BE SOMEBODY. “You want to be rich in order that you may eat, drink, and be merry when it is time to do these things; in order that you may surround yourself with beautiful things, see distant lands, feed your mind, and […]

In: Online Marketing

READ MORE >>

Exclusive VIP Access

Join The Middle Finger Project mafia—over 75,000+ disobedient humans strong—and as a welcome gift (which I promise won’t be a thug named Vinny), I’ll send you a top secret discount code for our best-selling courses, kits and workshops. Because #SOLIDARITY.

It’s free, and you’ll also get new posts every week, plus at least one GIF of Betty White for the win.

Privacy Policy Info Here