ASH AMBIRGE

Author, CEO & Founder

Learn More >>

Where’s Your God Damn Pineapple?

In: Feeling Dead and Uninspired

There's always a reason why you shouldn't.

Shouldn't spend the money.

Shouldn't be so frivolous.

Shouldn't miss work.

Shouldn't be irresponsible.

Shouldn't act so hastily.

And a million other reasons why you shouldn't do what you've been wanting to do.

The real question, of course, isn't whether you should or you shouldn't.

Because when it comes to something you deeply, ferociously want–shouldn't doesn't exist.

The real question is:

How?

This past weekend, one of my dearest, bestest, I'll-distract-the-waiter-while-you-shove-the-bread-in-your-purse friends decided to toss all of her shouldn'ts aside and follow me to my seasonal home in Costa Rica.

She probably shouldn't have spent the money.

She probably shouldn't have been so frivolous.

And she probably shouldn't have missed work, among other reasons.

But she did.

And do you know why?

Because she didn't let her shouldn'ts become her should.

She didn't let the reasons why not overpower the reasons why.

And instead of wasting her energy convincing herself why she shouldn't…

She figured out how she could.

…And then she strolled off the plane eating a god damn pineapple.

It's never about the reasons why you shouldn't.

It's always about the reasons why you should.

So what's the next plane you're strolling off, and where's your god damn pineapple?

Jun 14

2016

Is Your Life *Actually* a Good One? Can You Even Decide? What Does Good Even MEAN These Days?

Jun 14, 2016

It’s hilarious, really. You spent the first twenty years of your life worrying what the f*ck you were suppose to do on this planet—with your ONE BIG PRECIOUS LIFE that every other Pinterest poster won’t shut up about—only to spend the next twenty years wondering if you did it right. Because, did you? Was this […]

In: Feeling Dead and Uninspired

READ ME >>

Feb 7

2013

Paper In Your Coffee

Feb 7, 2013

There are some people who don’t get the whole concept of an assembly line. You know who I’m talking about – those hanyacks at the Starbucks who come up beside you at the milk station, their panties in a bunch, tapping their foot, doing the hokey pokey at 8 o’clock in the morning because they […]

In: Feeling Dead and Uninspired

READ ME >>

May 21

2012

Fuck Shit Balls I Didn’t Finish Those Edits, Yet. And Other Stuff That Doesn’t Matter. (In Memory of Enrique.)

May 21, 2012

So I’m not sure what you did yesterday, but I, for one, witnessed somebody drown. You’re probably thinking I’m joking, because who mentions something like drowning so nonchalantly? But I am not, unfortunately, joking. And while I’m calm now, yesterday I was anything but. It was sunset, and I was with my Costa Rican girlfriends […]

In: Feeling Dead and Uninspired

READ ME >>

Nov 4

2010

You Don’t Need a Job – You Need Guts

Nov 4, 2010

Truth: Most people will walk this earth for decades, feeling guilty for not pursuing the great adventures inside of them, but will never do anything about it. Truth: Most people are overwhelmed by fear, and will make some of the worst choices of their lives because of it. Truth: Most people will put their head […]

In: Feeling Dead and Uninspired

READ ME >>

Jul 13

2010

Is It Your Own Fault?

Jul 13, 2010

I’ve been meeting a lot of truly smart, savvy, remarkable people lately. So many are saying to hell with the safety net, and are leaping toward their passions, and haven’t looked back since. On the same token, however, so many of those smart, savvy, remarkable people are not. Frankly, this makes me want to burst […]

In: Feeling Dead and Uninspired

READ ME >>

I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

Enter your email address and I’ll send you my advice column every week sharing everything I’ve learned—and so much more.

But no serial killers. I promise I won’t send those.

Privacy Policy Info Here