ASH AMBIRGE

Author, CEO & Founder

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Sexy Matters. Whether You Like It Or Not.

In: Online Marketing

Sexy matters.

We hate to think that's true. We look at the girl strutting down the sidewalk, who's obviously “trying too hard,” and we silently disapprove. But it's not because she's trying too hard. It's because she makes us feel inferior.  To soothe our egos, we immediately start telling ourselves the story that we're “better,” so to speak, because we don't need all that make-up to feel pretty, or at least we'll get taken more seriously, and men prefer natural, anyway.

But guess what? Sexy still matters.

It matters because she feels sexy. And she attracts men not because she is sexy, but because they feel sexier when they're with her.

Similarly, sexy matters in business, too.

Just like we eye up the girl strutting down the sidewalk, we look at successful competitors, products and services with a judgy eye, finding a million reasons why we disapprove. Their product clearly isn't as good as mine, their service obviously inferior, their methods weak. And we work to find ways to soothe our egos so we don't feel inferior.

That's why when you read a post about procrastination being a good thing, you eat it up. Because independent of whether it's true or not, it soothes your ego. It makes you feel better. So now you don't have to feel like a procrastinating lazy ass. And the reason you aren't making any money isn't because you aren't working hard enough, or smart enough–it's because maybe you haven't found your angle yet. It's warm and fuzzy and people fucking love that because it gives them permission to stop beating themselves up. To stop feeling inferior.

But the one thing that's often forgotten is the most important thing of all.

It doesn't matter if your product is better than theirs, your service better than theirs, your methods stronger than theirs, or any other way you measure things.

None of it matters.

Because people don't buy utility.

They buy sexy. 

What looks sexy, yes, but more importantly, what makes them feel sexy. 

And that's precisely the trick in figuring out how the hell to market your stuff.

Sexy doesn't have to mean sexy in the traditional sense. Sexy might mean powerful. Sexy might mean put-together. Sexy might mean in-charge. Sexy might mean organized. However your customers are defining sexy, is what you need to sell to them.

Not what you're actually selling.

Sep 14

2017

A Quick Piece of (Marketing) Advice for Every Broke, Newbie Entrepreneur Who Doesn’t Have Two Cents to Rub Together (YET…)

Sep 14, 2017

A question I get a lot is: what a limited marketing budget, what’s the one thing you’d do? And my answer is this: I would talk. I would talk about it everywhere, in front of whoever will listen. The medium doesn’t matter—the fact that you’re out there talking does. Instagram videos. Twitter streams. Podcasts. Webinars. YouTube. […]

In: Online Marketing

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Oct 29

2012

Sexy Matters. Whether You Like It Or Not.

Oct 29, 2012

Sexy matters. We hate to think that’s true. We look at the girl strutting down the sidewalk, who’s obviously “trying too hard,” and we silently disapprove. But it’s not because she’s trying too hard. It’s because she makes us feel inferior.  To soothe our egos, we immediately start telling ourselves the story that we’re “better,” […]

In: Online Marketing

READ ME >>

May 19

2017

Businesses Are Like Books: The Best Ones Actually SAY Something

May 19, 2017

The best books are those that say something. That make a statement. Draw conclusions. Make connections. Contribute something new to the discussion. Otherwise, what’s the point in writing it? I think we can all agree that nobody wants to read book after book that regurgitates the same exact thing that they’ve read before. The same […]

In: Online Marketing

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Oct 9

2013

Your Logo On a BIC Pen Isn’t Going to Do Jack. (And Other Marketing Tactics You Can Stop Wasting Your Time With.)

Oct 9, 2013

So, you know how you’ve been fumbling around on Twitter writing awkward tweets that say things like, “So…how about that mustard?” and “FOLLOW ME, I DON’T BITE!” to which some creepy man with a mustache from Idaho immediately responds with a frowney face, making you contemplate whether or not this is a plus or a […]

In: Online Marketing

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Feb 26

2012

Why Sucky People Get More Clients Than You

Feb 26, 2012

Your ability to get clients has nothing to do with the quality of your work. There, I said it. Bold statement. I brought this up the other day in my Behind Closed Doors group, and I want to bring it up here, too. ::   A lot of your future and continued success depends on your ability to […]

In: Online Marketing

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Jul 14

2011

Paris, Wankers + Marketing for Local Business Owners

Jul 14, 2011

So, I’m on a plane. I may or may not be drinking French wine from a miniature bottle that could really be bigger for seven dollars, but I mean, who’s really measuring? Don’t judge. I figure that between having never tried cigarettes, and having stuck up for the nerdy girl that one time in the […]

In: Online Marketing

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Oct 29

2014

So, People Suck at Talking to Each Other

Oct 29, 2014

People suck at talking to each other. I’ve thought about this post for days now, and turns out? That’s my grand epiphany. My big, profound opening line. As a professional communicator & copywriter, trained linguist, PR expert and author of that filthy blog, “The Middle Finger Project” (my hooligan credentials), I get paid to say […]

In: Online Marketing

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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