Author, CEO & Founder

Learn More >>

Just The Tip: Are You a Dangerous Liability In Your Own Business?

In: Just The Tip,

How many books do you have in your Kindle library that you haven’t read yet?

How many times have you said to yourself, “I should really learn how to write better copy,” or “I should really learn Photoshop,” or “I should really learn how to shower more regularly instead of rotting away in my yoga pants with grease dripping down my hair follicles, fisting the keyboard like a caveman while blankly staring at the screen with absolutely zero drive, motivation, creativity or brainpower, mildly hoping that, at the very least, the one email I’ve been waiting for my whole life will land miraculously in my inbox practically begging me to become a Hollywood star, and then I’ll have a reason to join society again and MAYBE EVEN TALK TO OTHER PEOPLE THAT AREN’T ON THE INTERNET.”

How many times?

The fact is, you get so sidetracked by the day-to-day logistics of running a business—emails / invoicing / meetings / texts / requests / complaints / customer service / order forms / websites / tweets / comments / more emails / hair pulling / peeing / procrastination / another meeting / fuck, did I eat lunch? / another email from the same person saying thank you to my thank you / client emergency! / WHERE ARE THE LEAN CUISINES / are they really not paying my invoice? / what? the link didn’t work? / pound pound pound / wine?

…that the important stuff doesn’t get done.

What’s the important stuff?



You’re a liability when you know less than you should. You’re a liability when you’re not working as smart as you should. And you’re a liability when your work isn’t as good as it COULD be. 

Because businesses are run by people. And if the person behind the business is stagnating—so will the business.

I’ve found that the biggest reason that most people don’t make time for the important stuff—for reading that book that could change your way of thinking forever, for taking that course that could add $50,000 to your bottom line this year, for learning the skill that would help you up the ante 10 fold—is because they feel “guilty” because they should be “working.”

What they fail to realize is that is  the work.

So here’s what I recommend: If you find yourself falling into this mindtrap—I feel guilty any time I’m not checking items off my immediate to-do list that sucks me into a hamster wheel of misery while everything I really want to do sits on the backburner!

—try actually tracking & paying yourself hourly for any time you spend reading a business book, learning to write better copy, tinkering in Photoshop, or something else that’s been on your “to-do someday when the whole world doesn’t feel like it’s relying on me to support it.”

Which doesn’t exist, by the way, because the world is a needy uptight diva CRAZY PERSON who will always be sticking out her hand asking for more, until you finally learn how to look her in the face and say—


Enter your email address and I'll rummage around in my bag of tricks for JUST the thing.



Just The Tip: Hourly or Retainer OR….

»  Cash flow challenged? »  Do a bunch of work you won’t get paid for until you bill next month? »  Burned in the past by clients who disappear & never actually pay the bill? No, this is actually not the opening to an infomercial, as much as I’d love to show up on my […]

In: Just The Tip,




No, I Don’t Want To Do You Any Favors.

You know when you need a favor from someone, but it’s been seventeen months since you spoke with them, so you start writing an email containing at least 2 full paragraphs making small talk, asking how they’re doing, so at the very least you don’t seem as self-involved as you are? I’ll make you cry […]

In: Just The Tip, Pet Peeves,




Just The Tip: Genius Isn’t Always Obvious

You know when someone questions one of your decisions, and you smile and nod politely, but in your head you’re all, “I DON’T NEED TO JUSTIFY MY DECISIONS TO YOU! WHO ARE YOU? OF COURSE YOU WOULDN’T SUPPORT MY DECISION, PERSON WHO HAS NEVER DONE ANYTHING, EVER. WHAT WOULD YOU KNOW? YOU DON’T EVEN HAVE […]

In: Just The Tip,


How to become an unf*ckwithable freelancer

What does it mean to be unf*ckwithable? View the 10 commandments >>



Click here to tell me what *you* think + let your ideas be seen naked—and then sign your name on our wall of wonder.

Your email address will not be published. Required fields are marked *

101 thoughts on "Just The Tip: Are You a Dangerous Liability In Your Own Business?"

  1. Sandra Purvis says:

    Have not kept up with the new software trainings since starting my own business.

  2. Sandra Purvis says:

    Have not kept up with the new software trainings since starting my own business.