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Your Panties Are In a Bunch. And It’s Preventing You From Making Money.

In: Online Marketing

You have your panties in a bunch.

That's not an assumption–that's a fact.

The reason why I know you have your panties in a bunch is because instead of creating–doing–progressing–experimenting–trying–you froze up, kid.

You didn't move forward on that idea you had (because what if it doesn't WORK OUT?)

You didn't write that book you wanted to write (because what if it isn't GOOD ENOUGH?)

You didn't get that website up and running (because that'll mean you're really COMMITTED)

You didn't go after that client (because what if you make A FOOL OF YOURSELF?)

You didn't take that risk (because what if it's TOO MUCH WORK?)

And most of all, you didn't honor yourself (because you were TOO SCARED)

The kicker is that while you thought you were protecting yourself, in reality all you did was make yourself more vulnerable. Exposed. Naked. Defenseless.

More vulnerable to the whims of the market.

More vulnerable to the economy.

More vulnerable to your fixed paycheck.

More vulnerable to a world that doesn't always play nice.

And more vulnerable to yourself.

You'll be beating yourself up for months. Or maybe years, if the wheels never start turning.

You might have had your panties in a bunch this year.

But for 2012…it's time to bust out that leopard print thong, baby.

That includes you, men.

Apr 11


Your Customers Already Told You What To Say.

“If you were a pizza delivery man, how would you benefit from scissors?” “Why is a tennis ball fuzzy?” “What is your least favorite thing about humanity?” “How does the internet work?” Can you believe this? There are innocent people getting clobbered with these kinds of interview questions in dimly lit corporate offices AS WE […]

In: Online Marketing


Sep 9


“But How The $&%* Do I EXPLAIN What I’m Selling?”

You know how when you go to talk about something you’re selling (a class, a product, an idea…) and you’re all, “BUT HOW DO I EXPLAIN THAT?” (Cue brainstorm hangover.) Things are always so much easier to understand in your head, aren’t they? After all, YOU know what you’re selling. YOU know how great it […]

In: Online Marketing


Oct 16


She Wrote the Book On It

At my retreat in the Cotswolds, this past summer, I gave everyone salmon-colored Kate Spade notebooks that read on the cover: She wrote the book on it. It’s a theme I teach and live and breathe and bleed. Everyone’s always asking, “How do you market yourself? How do you get people to notice you?” (For […]

In: Online Marketing


May 31


A Non-Cheesy Approach to Trusting Yourself More + Sucking Less

If I could identify one statement that you’re bound to roll your eyes at, it’s “Trust yourself.”– Because here’s the thing: Most of us, including myself at times, don’t know how to trust ourselves. We see that advice, and automatically file it away into the “cheesy, fluffy, woo-woo” category, the same as we might, “Just be […]

In: Online Marketing


Jan 19


I Want You. Now.

…yeah, you. Not so much in the, take-me-to-bed-tiger kind of way (that’s tomorrow. really. just wait.), but in a I-want-to-know-what-you-think kind of way. Not about the ozone. Or how much profanity I use. Or the fact that I apparently suck at responding to emails. (Shhhhhhhhh. I’m getting better!) I want to know what you think […]

In: Online Marketing


Jul 14


Paris, Wankers + Marketing for Local Business Owners

So, I’m on a plane. I may or may not be drinking French wine from a miniature bottle that could really be bigger for seven dollars, but I mean, who’s really measuring? Don’t judge. I figure that between having never tried cigarettes, and having stuck up for the nerdy girl that one time in the […]

In: Online Marketing


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