ASH AMBIRGE

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“The O Method”: My Quick Trick for Standing Out From the Crowd With Your Work

In: WTF Is Marketing?

So you know I've been high as a kite on books since THE BIG BOOK DEAL (which I have no shame in saying in big, obnoxious capital letters, not even a little bit) and I've already been having all sorts of crazy visions of book tours that, instead of taking me to all the big cities, takes me to ALL THE SMALL TOWNS, where I will then proceed to take all the trailer park children and walk hand-in-hand through all the fields while spinning around like Mary Poppins and telling them that they can do big things.

But I'm not even kidding. Wouldn't that be great?

An ode to the small town girl.

Because, the truth is, nobody cares about my book—just like nobody cares about your product, your course, your freelance services. In and of themselves, they're just another thing. So the question becomes: why does your work matter?

This is why so many freelancers struggle to differentiate themselves: they don't yet know the answer to that question. So far, they've been viewing their work on a superficial level: “I do Facebook ads,” or “I take wedding photos,” or “I do interior design.” Yes, and so do 400,000 other people (as I'm sure you're painfully aware). Ditto for this book I'm writing: there are tons of books on business. But this isn't just about business: this is about learning how to trust in your own voice, and your own ideas, and your own mind, even when you're a nobody. There's a much greater purpose.

That purpose doesn't only serve to give your work substance; it also happens to serve as your marketing angle. (Surprise!) So if you're having a hard time figuring out what to say about your work, or how to differentiate yourself in the market, ask yourself this:

Why does your work matter to you? What do you value?

Know what you value, and you'll know how to differentiate yourself.

And if you're still stuck? Finish this sentence: “My work is an ode to ____________.” It's a great way to start thinking about your work on a higher level. I call this “The O Method.” (Because of course I want to bring orgasms to mind as much as possible.)

Because anyone can write a book, offer a service, make a piece of art.

But nobody will care—until you tell them why they should.

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25 Ways the F-word Can Help Your Business THRIVE

I came across this poster over at The Donut Project, and instantly knew this was something I had to share. You loved it, right? That’s what I thought. My personal favorite is, “Make me fucking care,” which is probably the best piece of marketing advice I could ever offer. Think about it. Then do something […]

In: WTF Is Marketing?

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Marketing Is Fucking Weird, Isn’t It?

Marketing is fucking weird, isn’t it? Everyone’s really anxious about it all the time, and it makes lots of people go into hiding and never, ever, ever want to come out. (I think they imagine others looking at them and pointing and growling, “Youuuu dirty rotten slimmmmmmmmmeeeeeeeeeeeeeeeeeeeeee.) But I gotta say: marketing gets really easy […]

In: WTF Is Marketing?

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Clear vs Clever Copywriting is a Big, Fat, Bloated Myth (And a Scapegoat for Subpar Writers)

I’m a very dirty writer. Not Fifty Shades of Grey dirty, but dirty in the way that I put sentences, thoughts, ideas together. My process is wild. Sexy. Free. Undomesticated. And while I wish the reason were because I’m just such a clay-faced, crochet-bra-top-wearing, sun-worshipping bohemian soul (I am laughably not), rather, it’s because I […]

In: WTF Is Marketing?, WTF, Writing WHY ARE YOU HARD

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Get Yourself Some Enemies

Elementary school ruined everything. They tattooed horrible cliches onto our 8 year old hearts to “think big!” — “aim high!” — “walk with your head down in single file OR DIE” — — which probably explains New York City. While I know they REALLY wanted you to become an astronaut (or at least make sure you knew how […]

In: WTF Is Marketing?

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What You Say Is More Important Than What You Sell

What you say is more important than what you sell.  Creativity is not a child’s luxury; it’s a smart business strategy. If you’re wondering whether creativity is a waste of time; if you’re convinced that  “your product / service / website will speak for itself,” then think twice: Because creativity, as it’s usually defined, is […]

In: WTF Is Marketing?

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You are not anyone’s only option. (…So now what?)

We made out for hours that night. College kids stepped clumsily around us, spilling their beer as much as their morals. It was an era of chunky blonde highlights and boot cut jeans, tanning beds and lacy little lingerie tops from Express. My favorite was champagne & cream colored. I had it on that night. […]

In: WTF Is Marketing?

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Sales Tip of The Year: Don’t Masturbate.

So since I’m in the United States for a hot minute, I have recently acquired a smart phone. I have three things to say about this:– Apparently, I’m better at coding HTML than I am at texting. Considering I have no fucking idea how to code HTML, you can imagine what kind of interesting text […]

In: WTF Is Marketing?

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