ASH AMBIRGE

Author, CEO & Founder

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“The O Method”: My Quick Trick for Standing Out From the Crowd With Your Work

In: Online Marketing

So you know I've been high as a kite on books since THE BIG BOOK DEAL (which I have no shame in saying in big, obnoxious capital letters, not even a little bit) and I've already been having all sorts of crazy visions of book tours that, instead of taking me to all the big cities, takes me to ALL THE SMALL TOWNS, where I will then proceed to take all the trailer park children and walk hand-in-hand through all the fields while spinning around like Mary Poppins and telling them that they can do big things.

But I'm not even kidding. Wouldn't that be great?

An ode to the small town girl.

Because, the truth is, nobody cares about my book—just like nobody cares about your product, your course, your freelance services. In and of themselves, they're just another thing. So the question becomes: why does your work matter?

This is why so many freelancers struggle to differentiate themselves: they don't yet know the answer to that question. So far, they've been viewing their work on a superficial level: “I do Facebook ads,” or “I take wedding photos,” or “I do interior design.” Yes, and so do 400,000 other people (as I'm sure you're painfully aware). Ditto for this book I'm writing: there are tons of books on business. But this isn't just about business: this is about learning how to trust in your own voice, and your own ideas, and your own mind, even when you're a nobody. There's a much greater purpose.

That purpose doesn't only serve to give your work substance; it also happens to serve as your marketing angle. (Surprise!) So if you're having a hard time figuring out what to say about your work, or how to differentiate yourself in the market, ask yourself this:

Why does your work matter to you? What do you value?

Know what you value, and you'll know how to differentiate yourself.

And if you're still stuck? Finish this sentence: “My work is an ode to ____________.” It's a great way to start thinking about your work on a higher level. I call this “The O Method.” (Because of course I want to bring orgasms to mind as much as possible.)

Because anyone can write a book, offer a service, make a piece of art.

But nobody will care—until you tell them why they should.

Jan 30

2012

Don’t Stand Out – Stand the Fuck Up.

Jan 30, 2012

So. If you recall, in the last post, I made up a ridiculous scenario where you were headed to your fake neighbor’s house for dinner, whose guts you may or may not have secretly hated. She was serving you quiche, at which point you made a face that slightly resembled this—> ?!?!?!?!!!!!. As a result, […]

In: Online Marketing

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Jan 27

2015

You Can’t Sell Tickets to The Titanic if You’re Marketing it as a Rowboat

Jan 27, 2015

Like it or not, people do judge a book by its cover. And that cover happens to include the words on the front. There’s a palpable difference between the words, “hire me” versus “engagement fees.” There’s also a difference between “buy now” and “apply now.” (Even though those “apply now” snobs drive me insane.) And there’s a difference between, “Cost: […]

In: Online Marketing

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Jan 20

2015

Clear vs Clever Copywriting is a Big, Fat, Bloated Myth (And a Scapegoat for Subpar Writers)

Jan 20, 2015

I’m a very dirty writer. Not Fifty Shades of Grey dirty, but dirty in the way that I put sentences, thoughts, ideas together. My process is wild. Sexy. Free. Undomesticated. And while I wish the reason were because I’m just such a clay-faced, crochet-bra-top-wearing, sun-worshipping bohemian soul (I am laughably not), rather, it’s because I […]

In: Creative Writing for the Internet, Online Marketing

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May 15

2013

On Getting the World to Pay Attention to You

May 15, 2013

I’m pretty sure one of the things on my Top 10 List of Life’s Secret Weapons That Everyone Should Know About Because They Help You Get Ahead Faster Than Everyone Else on the Planet is this: Learning how to make an unforgettable, cannot-be-ignored kind of STATEMENT. This is likely why I favor obnoxious bauble necklaces and blog headers […]

In: Online Marketing

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Oct 10

2012

Why “Business As Usual” Is Usually Killing Your Business

Oct 10, 2012

Fun is underrated. It’s no longer enough to do a good job, provide good customer service or deliver on time. Those things aren’t competitive advantages; they’re the expectation. And since they’re the expectation, you’re not impressing anyone. What isn’t always the expectation, however, is how fun it’ll be to do business with you. Not just pleasant. […]

In: Online Marketing

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May 31

2011

A Non-Cheesy Approach to Trusting Yourself More + Sucking Less

May 31, 2011

If I could identify one statement that you’re bound to roll your eyes at, it’s “Trust yourself.”– Because here’s the thing: Most of us, including myself at times, don’t know how to trust ourselves. We see that advice, and automatically file it away into the “cheesy, fluffy, woo-woo” category, the same as we might, “Just be […]

In: Online Marketing

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

Enter your email address and I’ll send you my advice column every week sharing everything I’ve learned—and so much more.

But no serial killers. I promise I won’t send those.

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