Author, CEO & Founder

Learn More >>

If you’re both killer & poet, YOU GET RICH.

In: Selling,

“Most good copywriters fall into two categories: Poets and Killers.

Poets see an ad as an end. Killers, as a means to an end.

If you are both killer & poet? You get rich.”

Ogilvy once said that about copywriters, but that’s just because he wasn’t around long enough to see the internet blow up.

Nowadays, everyone’s one or the other: Poet or killer.

The poets are running around with their heart placed firmly on their sleeve, hoping that if they do authentic work, it’ll sell itself.

The killers, on the other hand, are the guys who have nothing original nor useful to sell, but can sell it to you, anyway.

Yet neither one of these groups is going to last very long.

Truth is, you might be as authentic as they come, but if you can’t get anyone to pay you for it, you’re a dead fish in the water. The same goes for the killers: You might be great at selling, but if your business is built on empty promises, the world will skin you alive.

It’s the rare combination of poet & killer – he who works hard, AND learns how to sell his hard work – who isn’t just getting rich, but going for broke.

Because he’s the only one who can. 

When you can’t sell, everything around you becomes a threat: Other people, lower prices, better websites, more clever names.

But when you can?

You’re not threatened.

Because you are the threat. 

Enter your email address and I'll rummage around in my bag of tricks for JUST the thing.



Just The Tip: On Stutter-Free Sales Pitches.

You know when… …you hear somebody speak who’s obviously nervous and they’re talking a million miles a minute and you kind of wonder if they’re even breathing and you sort of kind of feel bad for them because you can tell how nervous they are so now you sort of feel nervous FOR them—and you really hope they […]

In: Clients, Selling,




You are not anyone’s only option. (…So now what?)

We made out for hours that night. College kids stepped clumsily around us, spilling their beer as much as their morals. It was an era of chunky blonde highlights and boot cut jeans, tanning beds and lacy little lingerie tops from Express. My favorite was champagne & cream colored. I had it on that night. […]

In: Selling,




Starting a Business Isn’t for Weak People, Shitty People, Irresponsible People, Undisciplined People, Stupid People, Forgetful People, Lazy People, Irrational People, Impatient People, or People Who Blame Everything on Obama.

Nearly ten years ago when I started my first copywriting business, I struggled with the things most new business owners struggle with: Telling a client your fees while silently thinking shitshitshitshitshitshitshit! Having no idea if your fees are too high or too low or WHAT THE HELL AM I SUPPOSE TO BE CHARGING?! Constantly worried […]

In: Selling, Writing,


How to become an unf*ckwithable freelancer

What does it mean to be unf*ckwithable? View the 10 commandments >>



Click here to tell me what *you* think + let your ideas be seen naked—and then sign your name on our wall of wonder.

Your email address will not be published. Required fields are marked *

6 thoughts on "If you’re both killer & poet, YOU GET RICH."

  1. I love the idea of seeing yourself as a threat. A threat to mediocre. A threat to bullshit limiting beliefs and values.

    This addition to your identity reminds me of a client we’re working with who is the reigning G.O.A.T. (Greatest Of All Time) on the Madden football video game. He’s earned that title by winning multiple $100,000+ tournaments beating the best competitors in the world.

    He calls himself, “Problem”. He got the nickname when he was younger and someone in the chat thread made the comment that he was a problem because he was so good. One of the things I’ve advised him to do is encourage the thousands of fans/followers he has, to take advantage of his teachings in pursuit of “becoming the problem that their opponent can’t solve.”

    I believe the greatest in any arena see themselves threats to people operating on an inferior/disreputable level. And they love it. They love being the problem that their lazy/dumb opponents are perplexed by.

    I applaud you Ashley for encouraging people to reach for this level of becoming the elite intimidating performer who shamelessly delivers killer marketing that opens the door for them to get the real deal results that their clients adore.