ASH AMBIRGE

Author, CEO & Founder

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If you’re both killer & poet, YOU GET RICH.

In: How to Sell Yourself

“Most good copywriters fall into two categories: Poets and Killers.

Poets see an ad as an end. Killers, as a means to an end.

If you are both killer & poet? You get rich.”

Ogilvy once said that about copywriters, but that’s just because he wasn’t around long enough to see the internet blow up.

Nowadays, everyone’s one or the other: Poet or killer.

The poets are running around with their heart placed firmly on their sleeve, hoping that if they do authentic work, it’ll sell itself.

The killers, on the other hand, are the guys who have nothing original nor useful to sell, but can sell it to you, anyway.

Yet neither one of these groups is going to last very long.

Truth is, you might be as authentic as they come, but if you can’t get anyone to pay you for it, you’re a dead fish in the water. The same goes for the killers: You might be great at selling, but if your business is built on empty promises, the world will skin you alive.

It’s the rare combination of poet & killer – he who works hard, AND learns how to sell his hard work – who isn’t just getting rich, but going for broke.

Because he's the only one who can. 

When you can’t sell, everything around you becomes a threat: Other people, lower prices, better websites, more clever names.

But when you can?

You're not threatened.

Because you are the threat. 

Aug 28

2017

“Hire Me” versus “Listen To Me”

If you’re a freelancer, there are two different power dynamics: Hire me! Please hire me! I’m shitting my pants, over here, because I’m depending on you entirely and I’ll do anything it takes, even work for peanuts, because I need you to take mercyyyyy onnnnn meeeeee. Listen to me. I’m great at what I do, […]

In: How to Sell Yourself

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Sep 2

2014

The Short, Slightly Sarcastic Answer to (At Least Eleven) Things You’ve Always Wanted to Know About Selling Yourself. Featuring: A Strong Opinion.

Q: Should I give away free consults? A: Are you running a business or a charity? EEEEEEEEEEET. Time’s up. The correct answer is [extra title=”Unless you *are* running a charity, in which case, oops?” info=”tooltip” info_place=”top” info_trigger=”hover”]business. [/extra] Ding, ding, ding. And businesses are for profit. Key words: For profit. Respect your own time and prospects will, […]

In: How to Sell Yourself

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Jul 28

2017

If You Don’t Feel Comfortable Saying, “Step Right Up and Try My Milkshake, Folks!” There Might Be a Problem With Your Product—Not Your Confidence

Small soft chocolate lady was my favorite. She’d arrive in a sand-colored pick-up truck; a small one, I’d say, for a pick-up truck in Susquehanna County. She’d dismount as if she were in a rush, though I knew she was only going back to the grocery store she owned. I’d have her cone ready by […]

In: How to Sell Yourself

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Jun 4

2017

Are You Sorry About Charging Money?

I was talking to a client yesterday, who, bless her heart, is LITERALLY working for free. She feels bad charging. And my goodness, she’s one of the smartest, most qualified women in her industry! She’s out there helping people every single day, in person, face-to-face! She’s spearheading an entire movement in Canada! And now the […]

In: How to Sell Yourself

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May 28

2012

Trailer Trash & Sex Appeal: The Trick to Selling MORE

To anyone and everyone selling something: Pay attention. The other day, I was having a conversation with a copywriting client who is building a business around teaching people how feel all sorts of hot and dynamite by eating raw. I said, “You mean like Crazy Sexy Diet?” And she said, “What’s that?” And I said, […]

In: How to Sell Yourself

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Dec 15

2011

List Your Prices (THE RIGHT WAY) (Calling All Photographers.) (Hedgehogs Welcome, Too.)

As an entrepreneur, sometimes you fall flat on your face. Figuratively–and, apparently, literally–namely when you’re traveling in the South of Chile pretending to be in better shape than you actually are while attempting to jump over pathetically small streams that you really should be able to fucking clear, but somehow, don’t, and manage to fall flat […]

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Sep 22

2012

How to Cold Call Prospects Without Sounding Like a Tool

For those of you who don’t know, in a former life I used to sell advertising for an international print and online magazine. Think pencil skirts, a lot of telephone schmoozing, deal negotiations, contracts, national sales conferences and convincing a lot of fucking people they should give me thousands of dollars. You can imagine the […]

In: How to Sell Yourself

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Aug 5

2013

CAUTION: Do NOT Pitch Yourself Like This. Ever.

I hate when there’s an elephant in the room. And let’s face it – we’ve got quite a few elephants roaming around our little online community. One of them is the fact that everybody’s trying to pitch everything, yet nobody knows HOW to pitch anything. For example, the other day we got this unsolicited pitch […]

In: How to Sell Yourself

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