ASH AMBIRGE

Author, CEO & Founder

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A Quick Piece of (Marketing) Advice for Every Broke, Newbie Entrepreneur Who Doesn’t Have Two Cents to Rub Together (YET…)

In: Online Marketing

A question I get a lot is: what a limited marketing budget, what's the one thing you'd do? And my answer is this:

I would talk.

I would talk about it everywhere, in front of whoever will listen.

The medium doesn’t matter—the fact that you’re out there talking does. Instagram videos. Twitter streams. Podcasts. Webinars. YouTube. Facebook. Community events. Telephones. Megaphones. Blogs. Whatever. There are so many free tools we now have to reach the rest of the world, there’s no reason why you shouldn’t be talking. You don’t have to have a fancy marketing plan. You don’t even have to have the perfect message nailed. All you need is a genuine enthusiasm and belief in what you’re doing, and then get your ass out there and talk someone’s ear off about it.

A lot of people then say: Well, what do I talk about?

And my response to that is simple:

Well, what’s the change you’re trying to make?

That’s what you talk about.

And if you aren’t trying to change anything, then I think you should be asking yourself a different question: not, how do I market myself, but how do I do something that matters to me?

There’s a difference.

Feb 12

2013

7 Companies Doing Personality RIGHT.

Remember that one time every single day when I talked about how giving your business a personality will help you earn trust, differentiate yourself, and sell more to the right people? (As long as you don’t own a funeral home. That could be a tricky one.) Well guess what? It’s your lucky day because…I’m going […]

In: Online Marketing

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Jan 30

2012

Don’t Stand Out – Stand the Fuck Up.

So. If you recall, in the last post, I made up a ridiculous scenario where you were headed to your fake neighbor’s house for dinner, whose guts you may or may not have secretly hated. She was serving you quiche, at which point you made a face that slightly resembled this—> ?!?!?!?!!!!!. As a result, […]

In: Online Marketing

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Jan 20

2015

Clear vs Clever Copywriting is a Big, Fat, Bloated Myth (And a Scapegoat for Subpar Writers)

I’m a very dirty writer. Not Fifty Shades of Grey dirty, but dirty in the way that I put sentences, thoughts, ideas together. My process is wild. Sexy. Free. Undomesticated. And while I wish the reason were because I’m just such a clay-faced, crochet-bra-top-wearing, sun-worshipping bohemian soul (I am laughably not), rather, it’s because I […]

In: Creative Writing for the Internet, Online Marketing

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