ASH AMBIRGE

Author, CEO & Founder

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Business Is a Love Story. So Don’t Be a Selfish Lover.

In: Starting an Online Business

The only way to make money is to stop thinking about how to make money, and start thinking about how to make MEANING.

By which I don't necessarily mean yours. Do we want you to do something you love? Sure. But successful business models aren't all about you; they're about what you can do for other people. What meaning can you bring to their lives?

I don't care how much you love something–will you be able to create a successful business model out of gargling triple sec? Not a chance–even if it's top shelf, imported from some obscure little country in Europe, filtered over diamonds, and then blessed by three virgins. Even if, you guys.

So if you're going to start a business, start a business mentality, firstnot that of a bratty hobbyist whining they can't have their cake and eat it, too.

That isn't to say you can't combine what you love with business—but it's to say you've got to give a little.

Put a little less you, and a little more of your customer into the equation.

Remember: You can't take anyone's money without taking their heart, first.

Turns out, business is a love story.

Don't be a selfish lover.

To concrete things a little more, consider this: What could you do, make, or spearhead that would be indispensable to your customers & your industry? Something so useful, they can't help but put you in their bookmark bar? That's the goal. Operation: BOOKMARK BAR.

Nov 20

2017

Not Sure What to Sell? Here’s a Shot of Inspiration.

Nov 20, 2017

Most people think they need an actual product to sell—but what if the experience was the product? One of my favorite websites on the planet is TabletHotels.com, who have vetted and hand-selected some of the world’s most gorgeous, well-designed hotel spaces. I always go there first, looking for accommodations, because: it’s a feast for the […]

In: Starting an Online Business

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Aug 7

2014

Tweet When You’re Dead

Aug 7, 2014

Death is weird. One minute you’re painstakingly slaving over the perfect Facebook status update, worrying about the new wrinkle in your forehead, and crying hysterically over the fact that you spilled a drop of creamer on the counter and WHY! CAN’T! ANYTHING! BE! EASY!, and the next, well, you don’t even have the privilege of […]

In: Starting an Online Business

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Jun 2

2017

When It’s Hard for People to Pick, The First Thing They Do Is Ditch

Jun 2, 2017

HI, IT’S ME, AND IT’S FRIDAY, AND I’M VERY EXCITEDDDDD. First off, our brand new flagship fuck yeah website launches next week. (We’ve been working on this behind the scenes for an entire year!) JUNE!!!!!!!!! THE MONTH OF CHAMPIONNNSSSSSSSS!!!!!!!!!!!!!!!!!!!!!!!!!!!! IT’S GOING TO BE HUGEEEEEEE!!!!!!!!!!! (Please imagine me saying that like a forty-five year old balding […]

In: Starting an Online Business

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Aug 4

2015

Please, I Beg You, Get a Niche. (No Matter Which Way You Pronounce That Irritating Word.)

Aug 4, 2015

Most annoying word ever: Niche. Come on, say it with me now. Nicheeeeeeeee. Oh wait, what’s that? You don’t know if it’s pronounced NIT-ch like an angry German or NEE-sh like a snobby Frenchman? That’s okay, neither does anybody else. DON’T LET THEM FOOL YOU. Kind of like how nobody actually knows how to pronounce […]

In: Starting an Online Business

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Jun 6

2013

10 Uncommon Truths Every Business Owner Should Know

Jun 6, 2013

I’m not sure if you’ve ever served ice cream for a living, but there’s one thing you should know: It’s terrifying. From little league ball teams showing up twenty seconds before close (always a great time), to people who NEVER SPECIFY WHAT SIZE THEY WANT EVEN THOUGH THE PRICE IS DIRECTLY CORRELATED TO THE SIZE […]

In: Starting an Online Business

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May 4

2012

How to Be Taken Seriously in Biz + Life. (Does Not Apply to Douchebags, The President, or Anyone With The Name Barbie.)

May 4, 2012

Ever jump in a pool fully clothed? You gotta try it. Borderline rebellious, without landing you a spot in jail, or any unplanned pregnancies. (Usually.) I’m pretty sure I’ve jumped into more pools clothed than the average human being, which must qualify me for something. Something other than the insane asylum. Or the WWF. My […]

In: Starting an Online Business

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Dec 4

2012

Finding Your Inner F-Bomb: What To Do When You’re Having a Hard Time Being You

Dec 4, 2012

So last night I did what any young lady would do whose internet has been down since Friday and, as a result, is staying in a randomly-selected hotel to mooch mega-bytes: Wondered what the fine would be for accidentally stealing one of these “firm” pillows–these things are fucking impressive. Side-kicked the air-conditioner upon discovering there […]

In: Starting an Online Business

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Nov 30

2012

The $2,000 Offer to LEAVE a Company

Nov 30, 2012

When I was hired as Director of PR for AWeber, the VP of Operations called me into his office two weeks after I had started, and offered me $2,000 to leave the company. “You’ve been here two weeks now,” he started, “and you probably have a good idea if this is a place you’re going […]

In: Starting an Online Business

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

Enter your email address and I’ll send you my advice column every week sharing everything I’ve learned—and so much more.

But no serial killers. I promise I won’t send those.

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