ASH AMBIRGE

Author, CEO & Founder

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Business Is a Love Story. So Don’t Be a Selfish Lover.

In: Starting an Online Business

The only way to make money is to stop thinking about how to make money, and start thinking about how to make MEANING.

By which I don't necessarily mean yours. Do we want you to do something you love? Sure. But successful business models aren't all about you; they're about what you can do for other people. What meaning can you bring to their lives?

I don't care how much you love something–will you be able to create a successful business model out of gargling triple sec? Not a chance–even if it's top shelf, imported from some obscure little country in Europe, filtered over diamonds, and then blessed by three virgins. Even if, you guys.

So if you're going to start a business, start a business mentality, firstnot that of a bratty hobbyist whining they can't have their cake and eat it, too.

That isn't to say you can't combine what you love with business—but it's to say you've got to give a little.

Put a little less you, and a little more of your customer into the equation.

Remember: You can't take anyone's money without taking their heart, first.

Turns out, business is a love story.

Don't be a selfish lover.

To concrete things a little more, consider this: What could you do, make, or spearhead that would be indispensable to your customers & your industry? Something so useful, they can't help but put you in their bookmark bar? That's the goal. Operation: BOOKMARK BAR.

Feb 14

2014

Don’t Invent a Product Name. Engineer One.

It’s 4:30 in the morning and I’m boarding a plane to Nicaragua. Today’s tip should really be: Don’t board a plane before you having at least one successful hour being awake. It’s bad enough trying to successfully stumble to the bathroom in the middle of the night; try stumbling through a gigantic metal maze of […]

In: Starting an Online Business

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Nov 20

2017

Not Sure What to Sell? Here’s a Shot of Inspiration.

Most people think they need an actual product to sell—but what if the experience was the product? One of my favorite websites on the planet is TabletHotels.com, who have vetted and hand-selected some of the world’s most gorgeous, well-designed hotel spaces. I always go there first, looking for accommodations, because: it’s a feast for the […]

In: Starting an Online Business

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Aug 4

2015

Please, I Beg You, Get a Niche. (No Matter Which Way You Pronounce That Irritating Word.)

Most annoying word ever: Niche. Come on, say it with me now. Nicheeeeeeeee. Oh wait, what’s that? You don’t know if it’s pronounced NIT-ch like an angry German or NEE-sh like a snobby Frenchman? That’s okay, neither does anybody else. DON’T LET THEM FOOL YOU. Kind of like how nobody actually knows how to pronounce […]

In: Starting an Online Business

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Jul 11

2017

Take What You Love, And Figure Out How to Sell It To Someone—And Boom, You’ve Got Your Dream Job

So, listen, I’m not gonna lie—we got to our new London flat this morning, and the second I walked in, I FINALLY UNDERSTOOD THE MEANING OF LIFE. (P.S. You’re following these shenanigans via my Insta-stories right?) Which is entirely materialistic of me, of course, but I’m of the age these days where I don’t really care because […]

In: Starting an Online Business

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Mar 30

2016

Create & Offer What YOU’D Want to Buy.

  “THAT’S GENIUS!” said a lot of really sweet people really big brown nosers after the launch of Unf*ckwithable Girlfriends last week. Except they weren’t giving me the compliment because of what it contained, but rather, because of what it didn’t. “You mean you aren’t inundating everyone with another Facebook group? No forums? No Google […]

In: Starting an Online Business

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May 30

2014

Is Your Package Big Enough?

Confess. You’re reading this because the title made you think of male genitalia. (…And now you’re thinking about how weird the word “genitalia” sounds.) I know, I know. I tried to avoid it, but really, I can’t. Because today’s tip is about packaging your service or product offerings, so why be modest? I’m not even […]

In: Starting an Online Business

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Feb 22

2015

The Smell of Desperation

You can smell the desperation. You see folks running sideways all over the internet trying to get noticed, be bigger, get heard. But there’s a simple truth that a lot of people forget: If your message is weak, no one’s going to care, no matter how loudly you parade yourself around. Have you ever had […]

In: Starting an Online Business

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