Not Sure What to Sell? Here’s a Shot of Inspiration.

Most people think they need an actual product to sell—but what if the experience was the product?

One of my favorite websites on the planet is, who have vetted and hand-selected some of the world’s most gorgeous, well-designed hotel spaces. I always go there first, looking for accommodations, because: it’s a feast for the eyes, it makes booking a pleasurable treat, I trust their taste, it makes my life easier and I’m demonstrating what I value by using their website—as opposed to sorting through hundreds of big box, industrial grade carpet hotels who flaunt flimsy plastic cups and dimly lit beige yellow curtains.

Another website I’m obsessed with is called The Plum Guide. Similar in vein, they've curated London’s most stunning rental homes—only one out of one-hundred accepted—and send out actual critics to test homes against 150 criteria…including fast Wifi, awesome neighborhoods, drool-worthy interior design, and at least three “superpowers”—from fireplaces to rooftop terraces, every home must have at least three outstanding features.

Neither one of these sites have their own product to sell; they’ve simply taken other people’s products—hotels or property rentals—and curated the best of the best, creating a more favorable experience for the buyer. That’s the product.

It's common to worry that you need to come up with something totally new and unique and NEVER BEFORE SEEN! to sell, but that’s not the case.

On an Internet full of noise, sometimes the easiest thing to offer is simplicity.


Share on facebook
Share on twitter
Share on linkedin
Share on email

Quit your job. Work remotely. Travel the world. Find your f*cking self.

Every weekday morning at 8am Eastern you’ll get 3 ideas to help you make big moves and big money. Written by Penguin Random House author, entrepreneur & digital nomad, Ash Ambirge, who likes to believe she still has standards.

The Middle Finger Project has helped over 500,000+ unconventional subscribers ditch the crock pot & go on an adventure. Established 2009 from Santiago, Chile.

More Posts from: