ASH AMBIRGE

Author, CEO & Founder

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Not Sure What to Sell? Here’s a Shot of Inspiration.

In: Starting an Online Business

Most people think they need an actual product to sell—but what if the experience was the product?

One of my favorite websites on the planet is TabletHotels.com, who have vetted and hand-selected some of the world’s most gorgeous, well-designed hotel spaces. I always go there first, looking for accommodations, because: it’s a feast for the eyes, it makes booking a pleasurable treat, I trust their taste, it makes my life easier and I’m demonstrating what I value by using their website—as opposed to sorting through hundreds of big box, industrial grade carpet hotels who flaunt flimsy plastic cups and dimly lit beige yellow curtains.

Another website I’m obsessed with is called The Plum Guide. Similar in vein, they've curated London’s most stunning rental homes—only one out of one-hundred accepted—and send out actual critics to test homes against 150 criteria…including fast Wifi, awesome neighborhoods, drool-worthy interior design, and at least three “superpowers”—from fireplaces to rooftop terraces, every home must have at least three outstanding features.

Neither one of these sites have their own product to sell; they’ve simply taken other people’s products—hotels or property rentals—and curated the best of the best, creating a more favorable experience for the buyer. That’s the product.

It's common to worry that you need to come up with something totally new and unique and NEVER BEFORE SEEN! to sell, but that’s not the case.

On an Internet full of noise, sometimes the easiest thing to offer is simplicity.

Aug 5

2017

“My Brand is Boring As Fuck. With a Capital F.”

Andddddd it’s a wrap! We took The Cotswolds by motherloving storm this past week, as I led a cozy, intimate business retreat with five killer women in the English countryside, complete with fireside chats, darling little pubs, open-air picnics, tons of peppermint tea, and, of course, trekking around in our wellies through refreshingly moist meadows […]

In: Starting an Online Business

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May 30

2014

Is Your Package Big Enough?

Confess. You’re reading this because the title made you think of male genitalia. (…And now you’re thinking about how weird the word “genitalia” sounds.) I know, I know. I tried to avoid it, but really, I can’t. Because today’s tip is about packaging your service or product offerings, so why be modest? I’m not even […]

In: Starting an Online Business

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Oct 25

2012

An Ode to Baller Status.

Lather up. Choose the perfume-scented body lotion. Put every last hair into place. Rock your most exquisite piece of clothing. Wink at yourself in the mirror. Pull out the stops. Look fucking smashing. And then get to work. Because when you feel like a baller? YOU ACT LIKE ONE.

In: Starting an Online Business

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Aug 15

2017

DO NOT KILL THE PEOPLE SELLING LULAROE. They’re Actually Ahead of the Curve—And Here’s Why.

LuLaRoe. Rodan + Fields. Younique. AdvoCare. Usana. Beachbody. doTerra. Herbalife. Pampered Chef. If you’re anything like me, your Facebook feed is blowin’ UP with folks who have become representatives for these companies. (Some of them I like and respect, and others make me want to chainsaw their house.) So why is this becoming such a […]

In: Starting an Online Business

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Feb 7

2014

Just The Tip: Nobody Wants Your Free Goodies

Alright, it’s time we had a talk about your goodies. I’ve seen free goodies being offered all over the internet for year after (painful) year, and I really have to wonder: Are they honestly as good as Ciara’s? Kidding. We both know that’s impossible. Have you seen her abs? Regardless, if you’ve ever caught yourself writing, “Sign up […]

In: Starting an Online Business

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Nov 30

2012

The $2,000 Offer to LEAVE a Company

When I was hired as Director of PR for AWeber, the VP of Operations called me into his office two weeks after I had started, and offered me $2,000 to leave the company. “You’ve been here two weeks now,” he started, “and you probably have a good idea if this is a place you’re going […]

In: Starting an Online Business

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Apr 5

2013

Reason #959 to Start a Business

Employment freaks me out. It’s hard to imagine putting all of your intellectual, emotional, and physical energy into a company – with nothing to show for it at the end of the day. Or, the end of your life. Maybe a savings, if you were disciplined enough, or a 401K, but aside from that, you’re […]

In: Starting an Online Business

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