ASH AMBIRGE

Author, CEO & Founder

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Not Sure What to Sell? Here’s a Shot of Inspiration.

In: Starting an Online Business

Most people think they need an actual product to sell—but what if the experience was the product?

One of my favorite websites on the planet is TabletHotels.com, who have vetted and hand-selected some of the world’s most gorgeous, well-designed hotel spaces. I always go there first, looking for accommodations, because: it’s a feast for the eyes, it makes booking a pleasurable treat, I trust their taste, it makes my life easier and I’m demonstrating what I value by using their website—as opposed to sorting through hundreds of big box, industrial grade carpet hotels who flaunt flimsy plastic cups and dimly lit beige yellow curtains.

Another website I’m obsessed with is called The Plum Guide. Similar in vein, they've curated London’s most stunning rental homes—only one out of one-hundred accepted—and send out actual critics to test homes against 150 criteria…including fast Wifi, awesome neighborhoods, drool-worthy interior design, and at least three “superpowers”—from fireplaces to rooftop terraces, every home must have at least three outstanding features.

Neither one of these sites have their own product to sell; they’ve simply taken other people’s products—hotels or property rentals—and curated the best of the best, creating a more favorable experience for the buyer. That’s the product.

It's common to worry that you need to come up with something totally new and unique and NEVER BEFORE SEEN! to sell, but that’s not the case.

On an Internet full of noise, sometimes the easiest thing to offer is simplicity.

Jun 20

2013

23 (Surprising) Reasons To Work for Yourself

Jun 20, 2013

You discover things you never knew about yourself. For example, you know how sometimes people play that annoying game and ask you what you’d do if you only had 24 hours to live? And so you sit there and scratch your ass, and then say something poetic like, “I’d go to the beach and let […]

In: Starting an Online Business

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Aug 26

2019

Introducing: The First Annual “Wipe Your Buns With $30,000” Challenge! (Haha, I’m Not Even Kidding.)

Aug 26, 2019

I know. I KNOW. I bring such an air of sophistication to everything I do. (See also: The Middle Finger Project, our Unf*ckwithable line of classes, and the sweet, sweet letterboard in my living room that reads, “My Name is Inigo Montoya.”) But let’s be honest: “The $30,000 Money Challenge” just doesn’t have the same […]

In: Starting an Online Business

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Aug 7

2014

Tweet When You’re Dead

Aug 7, 2014

Death is weird. One minute you’re painstakingly slaving over the perfect Facebook status update, worrying about the new wrinkle in your forehead, and crying hysterically over the fact that you spilled a drop of creamer on the counter and WHY! CAN’T! ANYTHING! BE! EASY!, and the next, well, you don’t even have the privilege of […]

In: Starting an Online Business

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Jun 5

2017

So You’ve Got a Great Idea But Have NO Idea Where to Start. (And It’s Making You Angsty and Farty and Paralyzed With Fear.)

Jun 5, 2017

“But we don’t know how.” We were seated at the edge of the bar, nibbling on appetizers and enjoying the sunset. They were two friends, friends with big ideas and big dreams and a bug right up their ass to do something more meaningful and creative with their careers—and their lives. (My favorite kind of […]

In: Starting an Online Business

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Feb 7

2014

Just The Tip: Nobody Wants Your Free Goodies

Feb 7, 2014

Alright, it’s time we had a talk about your goodies. I’ve seen free goodies being offered all over the internet for year after (painful) year, and I really have to wonder: Are they honestly as good as Ciara’s? Kidding. We both know that’s impossible. Have you seen her abs? Regardless, if you’ve ever caught yourself writing, “Sign up […]

In: Starting an Online Business

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May 4

2012

How to Be Taken Seriously in Biz + Life. (Does Not Apply to Douchebags, The President, or Anyone With The Name Barbie.)

May 4, 2012

Ever jump in a pool fully clothed? You gotta try it. Borderline rebellious, without landing you a spot in jail, or any unplanned pregnancies. (Usually.) I’m pretty sure I’ve jumped into more pools clothed than the average human being, which must qualify me for something. Something other than the insane asylum. Or the WWF. My […]

In: Starting an Online Business

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Jun 6

2013

10 Uncommon Truths Every Business Owner Should Know

Jun 6, 2013

I’m not sure if you’ve ever served ice cream for a living, but there’s one thing you should know: It’s terrifying. From little league ball teams showing up twenty seconds before close (always a great time), to people who NEVER SPECIFY WHAT SIZE THEY WANT EVEN THOUGH THE PRICE IS DIRECTLY CORRELATED TO THE SIZE […]

In: Starting an Online Business

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Oct 25

2012

An Ode to Baller Status.

Oct 25, 2012

Lather up. Choose the perfume-scented body lotion. Put every last hair into place. Rock your most exquisite piece of clothing. Wink at yourself in the mirror. Pull out the stops. Look fucking smashing. And then get to work. Because when you feel like a baller? YOU ACT LIKE ONE.

In: Starting an Online Business

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

Enter your email address and I’ll send you my advice column every week sharing everything I’ve learned—and so much more.

But no serial killers. I promise I won’t send those.

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