ASH AMBIRGE

Author, CEO & Founder

Learn More >>

When You Feel Worthy of Being Seen…It Shows

In: WTF Find Your Fucking Voice

 

Let me tell you what: American women may have Victoria’s Secret, but Italian women have another secret altogether.

You know it by the way she holds her head a little higher than yours, eyes on fire, gliding down the god damn sidewalk as if her and Mother Nature were tag teaming.

It is not just confidence—though confidence is plainly written across her shoulders—nor arrogance, judging by the way she laughs with her entire body alongside her friends in the piazza. Rather, it’s the secret of Italian women—as I’m witnessing here while I’m in Italy this week—and it’s wrapped in a stylish red trench coach and a pair of oversized sunglasses, whispering the words, “And I’m not even trying.”

We desperately need to all take a page out of her book purse. Contrast that image with the average American woman, and you know what you see, instead?

Eyes averted. Head down. Guarded demeanor. And trying so hard to withdraw herself from having to speak to anyone, or smile at anyone, or dare find herself vulnerable, or judged, or even seen.

The secret of Italian women is that they like to be seen.

They don’t withdraw—they own the space they’re in. They believe they deserve that space. They believe that they're worth the gaze of another person’s eyes; worth being heard by another person’s ear; worth being admired by another person’s ego. They believe they’re worth being seen.

And, you know, it translates. Into long, leggy strides. Self-assured shoulders. Valiant faces. Daring eyes. And very few apologies as they move through life, blessing every space with their presence instead of apologizing for it.

How would you feel if you bought milk as an Italian woman today?
How would you sit in your chair at a business meeting?
How would you enter a room—any room?
And, how might it affect the way you do business? Ask for money? Negotiate contracts? Assert yourself? Write the check? Open the door? And stand in a way that tells the world that you are worthy?

You don’t have to be an Italian woman to own the room.

But you do have to learn how to own yourself.

2,029

READS

Sometimes in Business, You Need to Do YOU.

The dead horse of the decade is the target customer. You’re asked to create personas. Put yourself in their shoes bras. Get inside their head. Imagine what’s keeping them up at 3 o’clock in the morning. (For the record, it’s that their ass is getting fat and they totally forgot to make cookies for their […]

In: WTF Find Your Fucking Voice

READ MORE >>

2,003

READS

Defiance or Defeat? You Pick.

Sometimes, the shit hits the fan. Sometimes, you find yourself living out of your car, storing all of your toiletries in an oversize red purse, lodging sweatshirts in between head rests and sunroof panels to block the windows so you can sleep, explaining to unsympathetic credit card companies that you can’t pay your $41 minimum […]

In: WTF Find Your Fucking Voice

READ MORE >>

2,408

READS

How to Be the Most Confident Person At The Table

When somebody doesn’t buy from you, which are you thinking? “Man, I’m a loser”  or “Man, they’re a loser.”  Getting cocksure is the very first order of business. And if you don’t feel sure of yourself, you know what you need? Not more clients. You need to sit your ass down, read 100 books, grovel for the […]

In: WTF Find Your Fucking Voice

READ MORE >>

38,027

READS

On Becoming Unfuckwithable

Unfuckwithable. If you’re contemplating themes for the New Year, I highly recommend borrowing this one. Rolls right off the tongue and deep dives directly into your ovaries. But more importantly? We need this. We need this because there are always going to be days—weeks, months, years—where everything feels hard. There are always going to be […]

In: WTF Find Your Fucking Voice

READ MORE >>

370

READS

Growth Requires Muscle Tears

Yesterday I talked about change—and it’s no coincidence. I’m making some big changes myself, given that a lot of things are coming to an end, right now. Because iteration is what we’re all doing, every single day, even if it blows by us going 100mph down the freeway. (In a red Ferrari, smoking a cigar, […]

In: WTF Find Your Fucking Voice

READ MORE >>

Exclusive VIP Access

Join The Middle Finger Project mafia—over 75,000+ disobedient humans strong—and as a welcome gift (which I promise won’t be a thug named Vinny), I’ll send you a top secret discount code for our best-selling courses, kits and workshops. Because #SOLIDARITY.

It’s free, and you’ll also get new posts every week, plus at least one GIF of Betty White for the win.

Privacy Policy Info Here