ASH AMBIRGE

Author, CEO & Founder

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Calling Bullshit: The More You Fear Something, The More You Should Do It. Who Came Up With This Garbage?

In: Feeling Dead and Uninspired

I'm a pretty laid back gal.

One time, Steve Patterson spit in my face in the 9th grade, and even then I wasn't overly upset about it. (Come to think of it, what the hell?)

But, like any human being, I have buttons.

The most obvious is clearly when anyone mixes up “affect” and “effect,” because, you know, ONE'S A VERB AND ONE'S A NOUN.

Another thing?

This whole “I'll shoot you an email” trend.

No no no, actually, you're not going to shoot me an email. You're going to send me an email. Not accepting any email shooters today. Sorry.

It's possible that me and my new friend Chris may have just spent an entire 15 minutes bantering about that. Chris is traveling the world, and two weeks ago, he “shot” me an email when he got to Santiago, asking if I wanted to grab a terremoto.

He is currently cooking me and Kyle Hepp bacon.

Follow TMFPROJECT on Instagram. You will see our ways.

Last but not least on the Ashley Ambirge list of joy this morning?

This whole idea that the more you fear something, the more you should do it. “It's an indicator that you're onto something good.”

No it's fucking not.

In some cases, it's an indicator that it's A REALLY BAD IDEA.

There are approximately 159 better ways to make a decision. Like by doing, say, research. And actually getting educated on this big, looming thing you're shitting your pants about. Because usually, the reason why you're scared isn't because your big, looming thing is scary. It's because you don't know enough. It's fear of uncertainty; not fear of your big, looming thing.

And while we all know I'm the biggest supporter of jumping in head first, if you're hesitating that much, maybe you need to reevaluate.

It's that simple.

Because there's a difference between moving forward despite fear, and moving forward because of fear.

Make sure that big looming thing is actually something you want. 

And not just something you think you should be doing to “expand.”

Would you have a baby just because you thought it'd be a good fucking exercise?

No.

Same thing goes for business.

And steer lassoing.

Only ever do that if you're really, really sure.

Jan 30

2013

The Numbers Don’t Mean Jack.

Hi.  It’s me, Ash. Was that obvious? I’m sorry to pardon your regular programming, but today we’re going to talk numbers. I hate numbers–you can go square root your mom. But sometimes, you’ve got to look at ’em. You know…like when it’s tax season. As you may remember, in 2011 I publicly showed the world how to make […]

In: Feeling Dead and Uninspired

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Jul 20

2012

Stay Foolish. Stay Wise. Have CONFIDENCE.

Rules–particularly the dogmatic variety–are most useful for those who aren’t confident enough to make their own damn decisions.   For the rest of us, there’s vodka–so we can cope with the decisions we were foolishly wise enough to make.   So help us, Grey Goose.   Amen. -Excerpt from my forthcoming book, The Middle Finger […]

In: Feeling Dead and Uninspired

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Nov 22

2012

Lust, Turkey Gizzards + A Ladylike Toast

I blame my bleak and very unpromising cooking skills on Thanksgiving, you know. You’d think I would have gotten better from helping my mom prepare such a yearly feast for me, her and my dad. (Mashed potatoes were my sworn duty. Probably because they’re mashed, requiring heavy amounts of manual mashing child labor. Not to […]

In: Feeling Dead and Uninspired

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Oct 23

2012

How to Be a Human.

I sat in a plaza yesterday, behind La Moneda–Chile’s version of The White House. Diagonal paths come from all directions and meet up in the center, before darting off in opposite directions. People walk gruffly, generally ignoring one another–cell phones, busy faces, stern looks, fast paces. And just like in plazas everyday across the world… […]

In: Feeling Dead and Uninspired

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Apr 17

2017

Change Is Fucking Messy (Thank God)

Change is fucking messy. You’re effectively molding yourself, and re-molding yourself, the way a sculptor would a piece of clay. And yet, nobody says to the sculptor: Shame on you, butter fingers, for not having it perfect the first spin. Rather, there’s an expectation of process. Of trial, of error, of slow transformation; of forming, […]

In: Feeling Dead and Uninspired

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