ASH AMBIRGE

Author, CEO & Founder

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Calling Bullshit: The More You Fear Something, The More You Should Do It. Who Came Up With This Garbage?

In: Feeling Dead and Uninspired

I'm a pretty laid back gal.

One time, Steve Patterson spit in my face in the 9th grade, and even then I wasn't overly upset about it. (Come to think of it, what the hell?)

But, like any human being, I have buttons.

The most obvious is clearly when anyone mixes up “affect” and “effect,” because, you know, ONE'S A VERB AND ONE'S A NOUN.

Another thing?

This whole “I'll shoot you an email” trend.

No no no, actually, you're not going to shoot me an email. You're going to send me an email. Not accepting any email shooters today. Sorry.

It's possible that me and my new friend Chris may have just spent an entire 15 minutes bantering about that. Chris is traveling the world, and two weeks ago, he “shot” me an email when he got to Santiago, asking if I wanted to grab a terremoto.

He is currently cooking me and Kyle Hepp bacon.

Follow TMFPROJECT on Instagram. You will see our ways.

Last but not least on the Ashley Ambirge list of joy this morning?

This whole idea that the more you fear something, the more you should do it. “It's an indicator that you're onto something good.”

No it's fucking not.

In some cases, it's an indicator that it's A REALLY BAD IDEA.

There are approximately 159 better ways to make a decision. Like by doing, say, research. And actually getting educated on this big, looming thing you're shitting your pants about. Because usually, the reason why you're scared isn't because your big, looming thing is scary. It's because you don't know enough. It's fear of uncertainty; not fear of your big, looming thing.

And while we all know I'm the biggest supporter of jumping in head first, if you're hesitating that much, maybe you need to reevaluate.

It's that simple.

Because there's a difference between moving forward despite fear, and moving forward because of fear.

Make sure that big looming thing is actually something you want. 

And not just something you think you should be doing to “expand.”

Would you have a baby just because you thought it'd be a good fucking exercise?

No.

Same thing goes for business.

And steer lassoing.

Only ever do that if you're really, really sure.

Oct 23

2012

How to Be a Human.

Oct 23, 2012

I sat in a plaza yesterday, behind La Moneda–Chile’s version of The White House. Diagonal paths come from all directions and meet up in the center, before darting off in opposite directions. People walk gruffly, generally ignoring one another–cell phones, busy faces, stern looks, fast paces. And just like in plazas everyday across the world… […]

In: Feeling Dead and Uninspired

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May 29

2012

On My Red Hot, Sinfully Sexy Affair.

May 29, 2012

  I’m currently gnawing on a big, squishy, ripe red tomato. Right now. As I type this. I’m forking salty chunks into my mouth as I hope (but not pray–I’m pretty bad at that) that tomato seed juice doesn’t dribble all over my keyboard. Before my current lusty, red hot tomato affair, I was getting […]

In: Feeling Dead and Uninspired

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May 3

2018

Listen: Do What You Crave Without the Guilt. Travel to Italy. Enroll in That Workshop. Make Your Art Every Afternoon. And Hurl Yourself Into the Unknown—For This Is The Best ROI That Money Can Buy.

May 3, 2018

My almost-mother-in-law gets really fucking nervous when I travel—especially when I bomb off to South America for a month by myself to drink ALL THE WINE and celebrate ALL THE BOOK DEALS. But she doesn’t get worried in the typical way a mother might; not the way my own mother would have been worried, which would […]

In: Feeling Dead and Uninspired, Feeling Disillusioned With Life

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Jun 14

2016

Is Your Life *Actually* a Good One? Can You Even Decide? What Does Good Even MEAN These Days?

Jun 14, 2016

It’s hilarious, really. You spent the first twenty years of your life worrying what the f*ck you were suppose to do on this planet—with your ONE BIG PRECIOUS LIFE that every other Pinterest poster won’t shut up about—only to spend the next twenty years wondering if you did it right. Because, did you? Was this […]

In: Feeling Dead and Uninspired

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May 31

2018

If Somebody Told Me to Pick a Husband at Age Twenty-Three, I’d Likely Be Waking Up Next to Some Guy Who Can’t Spell “Lemon.”

May 31, 2018

You know why we’re all unhappy and restless and jaded and depressed? LIFE IS BORING US TO TEARS. Boredom is the devil, but most people don’t realize they’re bored. They’re busy working. They’re busy running. They’re busy doing ALL THE ERRANDS and keeping up with those fucksticks, The Jones’. It doesn’t feel like they’re bored, […]

In: Feeling Dead and Uninspired, Feeling Disillusioned With Life

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Aug 31

2010

Slugs, Angel Hair Pasta & Vespas, Or, The One Thing That DOES Define You In This Life

Aug 31, 2010

So, I’m sitting in the bar at this restaurant. I’m lovingly twirling my fork into a steamy, lemony, buttery, most delightfully angelic heap of angel hair–the creamy, makes-you-throw-your-head-back-with-glee kind of pasta that, I was thinking, should probably be forbidden for nuns, because, I swear, this pasta is far more decadent than the best sex you […]

In: Feeling Dead and Uninspired

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