ASH AMBIRGE

Author, CEO & Founder

Learn More >>

Calling Bullshit: The More You Fear Something, The More You Should Do It. Who Came Up With This Garbage?

In: Feeling Dead and Uninspired

I'm a pretty laid back gal.

One time, Steve Patterson spit in my face in the 9th grade, and even then I wasn't overly upset about it. (Come to think of it, what the hell?)

But, like any human being, I have buttons.

The most obvious is clearly when anyone mixes up “affect” and “effect,” because, you know, ONE'S A VERB AND ONE'S A NOUN.

Another thing?

This whole “I'll shoot you an email” trend.

No no no, actually, you're not going to shoot me an email. You're going to send me an email. Not accepting any email shooters today. Sorry.

It's possible that me and my new friend Chris may have just spent an entire 15 minutes bantering about that. Chris is traveling the world, and two weeks ago, he “shot” me an email when he got to Santiago, asking if I wanted to grab a terremoto.

He is currently cooking me and Kyle Hepp bacon.

Follow TMFPROJECT on Instagram. You will see our ways.

Last but not least on the Ashley Ambirge list of joy this morning?

This whole idea that the more you fear something, the more you should do it. “It's an indicator that you're onto something good.”

No it's fucking not.

In some cases, it's an indicator that it's A REALLY BAD IDEA.

There are approximately 159 better ways to make a decision. Like by doing, say, research. And actually getting educated on this big, looming thing you're shitting your pants about. Because usually, the reason why you're scared isn't because your big, looming thing is scary. It's because you don't know enough. It's fear of uncertainty; not fear of your big, looming thing.

And while we all know I'm the biggest supporter of jumping in head first, if you're hesitating that much, maybe you need to reevaluate.

It's that simple.

Because there's a difference between moving forward despite fear, and moving forward because of fear.

Make sure that big looming thing is actually something you want. 

And not just something you think you should be doing to “expand.”

Would you have a baby just because you thought it'd be a good fucking exercise?

No.

Same thing goes for business.

And steer lassoing.

Only ever do that if you're really, really sure.

Jan 30

2013

The Numbers Don’t Mean Jack.

Jan 30, 2013

Hi.  It’s me, Ash. Was that obvious? I’m sorry to pardon your regular programming, but today we’re going to talk numbers. I hate numbers–you can go square root your mom. But sometimes, you’ve got to look at ’em. You know…like when it’s tax season. As you may remember, in 2011 I publicly showed the world how to make […]

In: Feeling Dead and Uninspired

READ ME >>

Jun 22

2018

Sometimes You Fall Into Things. You Fall Into People, Fall Into Places, Fall Into Patterns, Fall Into Deep Dark Obsessions With Red Velvet Cake. (AHEM.) 

Jun 22, 2018

The other day I tweeted about how I watched The Notebook and so CLEARLY I was living my best life. And then I started thinking about how much I love that phrase, because it’s a good reminder, isn’t it? Am I really living my best life? What does that even mean? Sometimes you fall into things. You fall into people, fall into […]

In: Feeling Dead and Uninspired, Feeling Disillusioned With Life

READ ME >>

Jan 24

2016

On Getting Old, Having No Idea How to Make a Soufflé & Consciously Choosing to Do What You WANT.

Jan 24, 2016

It’s 2:42 in the morning and the reason I’m awake is called CHARDONNAY. People talk about getting old—buying crock pots, nonchalantly cutting your spouse’s armpit hairs, relating more to The Golden Girls than The Gilmore Girls—but they do not prepare you for the one thing that will change your life even more than tiny packets of GrillMates: […]

In: Feeling Dead and Uninspired

READ ME >>

Sep 7

2018

One Big, Sexy Question for Instant Clarification On: What the Hell Do I Want to Do With My Life?

Sep 7, 2018

I was reading something on the Internet yesterday that was praising this woman’s work, and I thought to myself: there’s such a difference between doing work and having work. (And yes, I italicized “such” in my mind.) To do work is to take on a task, whoever’s task it might be. To have work, though—work […]

In: Feeling Dead and Uninspired, Feeling Disillusioned With Life

READ ME >>

Mar 14

2013

Success Is Where the Heart Is

Mar 14, 2013

He sat in the far corner of the room–no clip board, no notepad, no smile. I couldn’t make out his face–the room was dark and the curtains were drawn. I waited for Al Pacino to bust down the door, cigar in hand. I was seated near the door, at a table, with a woman named […]

In: Feeling Dead and Uninspired

READ ME >>

Nov 18

2010

The Woman Whose Ass We All Should Be Kissing

Nov 18, 2010

If I had a foghorn, do you know what I’d shout? (Besides how I’ll never understand why so many people think that God is actually a compelling justification for their particular policy preferences. /rant) What I’d really shout—what I truly believe our people desperately need to hear—is this and this alone: The well-being of our […]

In: Feeling Dead and Uninspired

READ ME >>

I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

Enter your email address and I’ll send you my advice column every week sharing everything I’ve learned—and so much more.

But no serial killers. I promise I won’t send those.

Privacy Policy Info Here