ASH AMBIRGE

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Why “Business As Usual” Is Usually Killing Your Business

In: Marketing,

Fun is underrated.

It’s no longer enough to do a good job, provide good customer service or deliver on time. Those things aren’t competitive advantages; they’re the expectation. And since they’re the expectation, you’re not impressing anyone.

What isn’t always the expectation, however, is how fun it’ll be to do business with you.

Not just pleasant.

Fun.

The noisier it gets out there, the less we should have faith in “business as usual”–because sometimes, business as usual is just that:

The usual.

And the last time I checked, “the usual” didn’t win any awards.

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22 thoughts on "Why “Business As Usual” Is Usually Killing Your Business"

  1. I love fun :). I send custom gourmet chocolate bars from Chocbite (http://chocbite.com/shop/) ~ hello crazy fun combinations to put atop your favorite chocolate!

    1. Tho I do want to get a bit quirkier with certain peeps….

    2. TMFproject says:

      What a fun idea, Jen! I’m going to check out their site now.

  2. I love fun :). I send custom gourmet chocolate bars from Chocbite (http://chocbite.com/shop/) ~ hello crazy fun combinations to put atop your favorite chocolate!

    1. Tho I do want to get a bit quirkier with certain peeps….

    2. TMFproject says:

      What a fun idea, Jen! I’m going to check out their site now.

  3. cj renzi says:

    Every student we have has a photo up in the studio. Students get to play whatever they want as long as they use proper technique and read notation. I use a ridiculous voice often, make silly faces, call the students maestro and over exaggerate dynamics and style while making those stupid faces. I make suggestions like practicing in front of their dog. We’ll play tunes backwards or two tunes together that have nothing to do with each other at a student’s request. we’ll play tunes in a canon that were not written as canons because it’s fun and we get crazy harmonies. We wear stickers on our face during lessons. There’s more, but let me not bore the nice readers.

  4. cj renzi says:

    Every student we have has a photo up in the studio. Students get to play whatever they want as long as they use proper technique and read notation. I use a ridiculous voice often, make silly faces, call the students maestro and over exaggerate dynamics and style while making those stupid faces. I make suggestions like practicing in front of their dog. We’ll play tunes backwards or two tunes together that have nothing to do with each other at a student’s request. we’ll play tunes in a canon that were not written as canons because it’s fun and we get crazy harmonies. We wear stickers on our face during lessons. There’s more, but let me not bore the nice readers.