ASH AMBIRGE

Author, CEO & Founder

Learn More >>

Why “Business As Usual” Is Usually Killing Your Business

In: Marketing,

Fun is underrated.

It’s no longer enough to do a good job, provide good customer service or deliver on time. Those things aren’t competitive advantages; they’re the expectation. And since they’re the expectation, you’re not impressing anyone.

What isn’t always the expectation, however, is how fun it’ll be to do business with you.

Not just pleasant.

Fun.

The noisier it gets out there, the less we should have faith in “business as usual”–because sometimes, business as usual is just that:

The usual.

And the last time I checked, “the usual” didn’t win any awards.

take the

25 DAYS TO $100K

Freelancer Challenge now!

Calibrate your freelance business to reach $100K this year just by making one small adjustment every day for twenty-five days. Enter your email to get started!

It's 100% free, just like the tears you wept over Ryan Gosling in The Notebook.

1,402

READS

Why Your Clients Should Never Have to “Think About It”

READ THIS FIRST. People are moving so fast now that they don’t have time to think. They’re scanning, swiping, clicking, liking, tweeting and moving on at full velocity. They’re making decisions based on feelings, not facts. They are often choosing not because of what they think, but because of how something makes them feel. What […]

In: Marketing,

READ MORE >>

1,073

READS

Worst Case Scenarios are a GIFT.

A lot of people cower at the foot of, say, everything they want to be doing, in fear of the “worse case scenario.” And in some ways, they’re right. YES. The worst case scenario might mean horrifying consequences. It might mean shame. It might mean losing your virginity dignity. YES. The worst case scenario might […]

In: Marketing,

READ MORE >>

2,139

READS

On Getting the World to Pay Attention to You

I’m pretty sure one of the things on my Top 10 List of Life’s Secret Weapons That Everyone Should Know About Because They Help You Get Ahead Faster Than Everyone Else on the Planet is this: Learning how to make an unforgettable, cannot-be-ignored kind of STATEMENT. This is likely why I favor obnoxious bauble necklaces and blog headers […]

In: Marketing,

READ MORE >>

How to become an unf*ckwithable freelancer

What does it mean to be unf*ckwithable? View the 10 commandments >>

 

THIS IS A PLACE WHERE YOU'LL ALWAYS BELONG.

Click here to tell me what *you* think + let your ideas be seen naked—and then sign your name on our wall of wonder.

Your email address will not be published. Required fields are marked *

22 thoughts on "Why “Business As Usual” Is Usually Killing Your Business"

  1. I love fun :). I send custom gourmet chocolate bars from Chocbite (http://chocbite.com/shop/) ~ hello crazy fun combinations to put atop your favorite chocolate!

    1. Tho I do want to get a bit quirkier with certain peeps….

    2. TMFproject says:

      What a fun idea, Jen! I’m going to check out their site now.

  2. I love fun :). I send custom gourmet chocolate bars from Chocbite (http://chocbite.com/shop/) ~ hello crazy fun combinations to put atop your favorite chocolate!

    1. Tho I do want to get a bit quirkier with certain peeps….

    2. TMFproject says:

      What a fun idea, Jen! I’m going to check out their site now.

  3. cj renzi says:

    Every student we have has a photo up in the studio. Students get to play whatever they want as long as they use proper technique and read notation. I use a ridiculous voice often, make silly faces, call the students maestro and over exaggerate dynamics and style while making those stupid faces. I make suggestions like practicing in front of their dog. We’ll play tunes backwards or two tunes together that have nothing to do with each other at a student’s request. we’ll play tunes in a canon that were not written as canons because it’s fun and we get crazy harmonies. We wear stickers on our face during lessons. There’s more, but let me not bore the nice readers.

  4. cj renzi says:

    Every student we have has a photo up in the studio. Students get to play whatever they want as long as they use proper technique and read notation. I use a ridiculous voice often, make silly faces, call the students maestro and over exaggerate dynamics and style while making those stupid faces. I make suggestions like practicing in front of their dog. We’ll play tunes backwards or two tunes together that have nothing to do with each other at a student’s request. we’ll play tunes in a canon that were not written as canons because it’s fun and we get crazy harmonies. We wear stickers on our face during lessons. There’s more, but let me not bore the nice readers.