Why “Business As Usual” Is Usually Killing Your Business

Fun is underrated.

It's no longer enough to do a good job, provide good customer service or deliver on time. Those things aren't competitive advantages; they're the expectation. And since they're the expectation, you're not impressing anyone.

What isn't always the expectation, however, is how fun it'll be to do business with you.

Not just pleasant.


The noisier it gets out there, the less we should have faith in “business as usual”–because sometimes, business as usual is just that:

The usual.

And the last time I checked, “the usual” didn't win any awards.


Share on facebook
Share on twitter
Share on linkedin
Share on email

Quit Your Job. End the Relationship. Get on a Plane. Do Something "Crazy." Follow Your Gut. Take No Shit. Believe in Your Ideas. Go, Go, Go.

Enter your email now to subscribe to this year’s brand new weekly column, UNINTIMIDATED: Courageous Living with Ash Ambirge. 

Your email is safe and you can unsubscribe anytime

More Posts from: