ASH AMBIRGE

Author, CEO & Founder

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Why “Business As Usual” Is Usually Killing Your Business

In: Online Marketing

Fun is underrated.

It's no longer enough to do a good job, provide good customer service or deliver on time. Those things aren't competitive advantages; they're the expectation. And since they're the expectation, you're not impressing anyone.

What isn't always the expectation, however, is how fun it'll be to do business with you.

Not just pleasant.

Fun.

The noisier it gets out there, the less we should have faith in “business as usual”–because sometimes, business as usual is just that:

The usual.

And the last time I checked, “the usual” didn't win any awards.

May 31

2011

A Non-Cheesy Approach to Trusting Yourself More + Sucking Less

If I could identify one statement that you’re bound to roll your eyes at, it’s “Trust yourself.”– Because here’s the thing: Most of us, including myself at times, don’t know how to trust ourselves. We see that advice, and automatically file it away into the “cheesy, fluffy, woo-woo” category, the same as we might, “Just be […]

In: Online Marketing

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Oct 16

2017

She Wrote the Book On It

At my retreat in the Cotswolds, this past summer, I gave everyone salmon-colored Kate Spade notebooks that read on the cover: She wrote the book on it. It’s a theme I teach and live and breathe and bleed. Everyone’s always asking, “How do you market yourself? How do you get people to notice you?” (For […]

In: Online Marketing

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Oct 29

2014

So, People Suck at Talking to Each Other

People suck at talking to each other. I’ve thought about this post for days now, and turns out? That’s my grand epiphany. My big, profound opening line. As a professional communicator & copywriter, trained linguist, PR expert and author of that filthy blog, “The Middle Finger Project” (my hooligan credentials), I get paid to say […]

In: Online Marketing

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Jan 10

2012

The Day The Cash Register Became Obsolete (WTF?)

Note:  This post contains adult language. It’s so adult, you might swear you’ve just been transported to a seedy, smoke-laced Las Vegas strip club filled with large Italian men. The good news is that you haven’t. The bad news is that somebody let me have my own blog. And…so we begin. What I want to […]

In: Online Marketing

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Jul 6

2017

We Don’t Sell Those

There is a rose company, here in the UK, that doesn’t give a fuck that they don’t sell daisies. It’s delightfully refreshing, in fact. There are no apologies about it; no wishy washiness; no trying to cover all the bases. Just this base is fine, thanks. Notice the quiet confidence it exudes? I’m also betting […]

In: Online Marketing

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