Category: Creative Writing

Are You (Accidentally) Using Words That Are Triggering People to STOP LISTENING?

“Someday, I’m going to drop dead, and you’re not going to know how to cook squat.” She said it at least once a week. Maybe more. I’d always snubbed my nose at the kitchen; at the trout heads and ground beef balls, the fresh-picked parsley and the pasta fazool. She was always looking for opportunities to teach me how to cook so I didn’t “end up serving my future family that Spaghettio’s crap,” but I know now that what she

Why Screaming Won’t Get You Heard.

You know when you’re in a group of people… …and you start telling a story, and that one jerkoff starts talking over you, hollering at the waitress mid-sentence, or answering the phone, or by turning to say something to somebody else, and then all of the sudden you don’t really know if you’re suppose to keep telling the story, or pause and wait to tell the story, orrrrrrrrr ??? So in a blind social anxiety panic you don’t pause to

3 (Top Secret Ultra James Bond) Ways to Add More Personality To Your Writing

You know that moment when you’re nonchalantly cradling your mother’s urn in the elevator on your way to your apartment, and suddenly the elevator halts to a stop and 5 other people decide to get on, so you sort of panic because you don’t know if they know that you’re carrying A DEAD PERSON? So you quickly make a joke about it in case they DO know, to relieve any awkwardness, because you’re good at making jokes in awkward situations,

Why Your Writing Sucks.

There’s a lot of horse shit going around the internet these days about “writing from the heart” and eliciting emotion in your readers/audience/customers/landlords. Okay, so not landlords. And you get it. You know it’s important. Because nobody wants to buy from a faceless mime. But what you don’t know is how to actually do it. In your best attempts, you end up with something that still feels generic, forced, trite and/or overly earnest. You write things like, “Live a life

Strike “Newsletter” From Your Vocabulary: What To Say (Instead) to Entice, Compel + Get People To Opt-In

I’m not a badgerer—except when I am. Like when the light is left on in the bathroom, for instance. Or those people who leave hunks of bread on their plate and then PUT IT INTO THE SINK. Or those other prodigies who insist on driving in the left lane while PEOPLE ARE ACTIVELY PASSING THEM ON THE RIGHT. In sum, you don’t want to marry me. And while there’s a plethora (you use that word way more as an adult

The Secret to Creating the Elusive “Emotional Connection” In Writing

I’m often asked: What’s the best way to make an emotional connection with your writing? The answer, of course, is obvious: Talk badly about every single one of your neighbors (we can all relate)…and use a pen name. Kidding. But I do get asked this question a lot. And my answer is always the same. The best way to make an emotional connection with them through your writing… …is to make an emotional connection with yourself, first. (Do not go

How to Sell Anything With Words–Including a Used Ceiling Fan

I’m about to cry. I’m about to cry because I am so filthy proud of one of my former copywriting students. When wrapping up our last conversation on writing take-’em-to-their-knees product descriptions, I left her with a challenge: Look around your room. The first three items you see? Sell them to me. The rationale, of course, is that if you can learn to effectively sell the most commonplace items, you can sell anything. For our purposes we’re talking about selling

25 Words That Will Make You Seem Bland, Useless, Stale, Dime-a-Dozen, Washed-Up and Otherwise Uninteresting, Unimportant and Not Worth Paying Attention To

If you want to stand out, feel fresh, appear interesting and get noticed… …then you’ve got to use language that stands out, feels fresh, is interesting and gets noticed. This is common sense, but of course, it’s easier said than done. It’s tempting to use the first words that come to your mind, but usually? Those are the last words that’ll make you stand out in anyone else’s. This is why good copywriting is so important. The cutesy, overused, cliché

Stuck On The First Paragraph? Three (Uncommon) Ways to Bust Out Your Best–Even At Your Worst.

Sometimes, you stare at the screen. And you stare at the screen. And then you go get a bagel. And then you stare at the screen. *whips out nail file* *stares at cuticles* *stares at screen* *stares at cuticles* *wonders how many dead skin cells fall into keyboard during average workday* And then you tell yourself you’ve had enough. You’re going to get down to business. You make a stern face. You furrow your eyebrows. You turn off Spotify, and

How to Sell Anything In One Paragraph Or Less

What if I told you I could sell anything in one paragraph or less? (Stop glancing skeptically at the screen. I can see up your nose.) You know what kind of paragraph I’m talking about–the sorely neglected, overlooked and undervalued product description. *cue tambourine and this song* Product descriptions have the power to make or break you. (Right up until you’re broke.) By make or break you, I mean they can influence sales so much that you’ll either be in