Read This if You’re an Impatient, Demanding, Self-Critical Tart Who Gets Mad at Herself When Things, You Know, Actually Take TIME

IN: Confidence, Productivity, Success

What gets measured, gets managed has got to be the most annoying piece of business advice ever. (Right next to “create epic content,” “follow your passion,” and “don’t fart too loud when the mic is on,” of course.) Coming from a background in PR, I’ve always hurled silent insults at the whole “what gets measured, gets managed” thing, because many important outcomes—like positive sentiment, for example—are harder than Donald Trump’s head to measure. And yet, all these years later, I think

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Sometimes in Business, You Need to Do YOU.

IN: Hard Stuff, Selling, Success

The dead horse of the decade is the target customer. You’re asked to create personas. Put yourself in their shoes bras. Get inside their head. Imagine what’s keeping them up at 3 o’clock in the morning. (For the record, it’s that their ass is getting fat and they totally forgot to make coies for their kid’s bake sale.) So there you went, thinking about everything from the target customer’s perspective. What will they want? What will they think? What will

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On Becoming Unfuckwithable

IN: Confidence, Success

Unfuckwithable. If you’re contemplating themes for the New Year, I highly recommend borrowing this one. Unfuckwithable. Rolls right off the tongue and deep dives directly into your ovaries. But importantly? We need this. We need this because there are always going to be days—weeks, months, years—where everything feels hard. There are always going to be people who do wrong by you, es you don’t want to answer, decisions you don’t know how to make, money you don’t know where

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Constantly Guilt Yourself Over Doing “The Responsible Thing?” Maybe You Shouldn’t.

IN: Confidence, Success

There’s a lot of bullshit around the word “responsible.” We let this tiny word guilt us to the grave. Do the responsible thing. Act responsibly. Be a responsible adult. Don’t be so irresponsible. I don’t know if we should blame this asshole voice in our heads on our parents or not, but you might want to consider it. (Hi, mom!) There are a lot of things that are, by default, “responsible”—taking the kids to soccer, suffering through another Jillian Michaels

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You Don’t Have to Run Some Big, Cheesy Sale to Do Well

IN: Life, Selling, Success

Picture it: Your d ones are sitting around roasting chestnuts on an open fire, while you’re hunched over the (pumpkin-pie-greased) keyboard, biting your fingertips and worrying whether or not you’ll have enough money to pull through to January. But what if you didn’t have to run some humongous holiday sale? What if you didn’t have to put ALL the pressure on yourself? What if you could make a few small changes and have it double your revenue in December-so January

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Your Hatred is Wisdom

IN: Confidence, Productivity, Success

What is it? The thing you sighed with relief about this morning? The thing you didn’t have to do on a Saturday? The thing you exhaled about? (And maybe even shimmied around the room naked over. With this You Tube video playing. And at least two neighbors cursing you to hell.) That’s the thing.  Pay very close attention to this thing. Whatever you found yourself ighted to be able to skip today? Is likely the same thing you find yourself not ighted

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Do You Suck at Oral? A (Tongue-In-Cheek) Discussion on Why It’s Hard to Ask for Money

IN: Clients, Confidence, Money Talk, Success

My first sales call was the most disgusting thing I’d ever done. I mean, I don’t even like talking on the phone with people I know, let alone people I don’t. My for the phone ended after the 7th grade, when boys stopped calling and AIM instant messenger sank its teeth into our corsage-donning little hearts. Back then, I was an instant messenger queen. I proved myself through my cat-like ability to manage multiple chat windows at a time

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When New Opportunities Show Up, Waving Their Ta Ta’s

IN: Success

There’s a lot of…pressure these days. Post to ! And ! And Instagram! And Vine! And ! And AREN’T YOU PERISCOPING YET, YOU CURMUDGEON? Speaking of self-important broadcasts, have you started your podcast yet? Are you #1 on iTunes? DON’T YOU HAVE PLANS TO START A PODCAST?! I’m continually fascinated by the flock’s constant need to do shiny. Everyone’s so goddamn afraid they’re going to get left behind; that they’re going to miss the next best thing. It’s like you

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“I don’t feel confident in my work.”

IN: Confidence, Success

Are you squinting your eyes at the screen trying to decide if this describes you or not? (Of course you are, you’re probably reading this on an iPhone the size of my elbow.) It’s kind of an ugly characterization—nobody wants to admit to feeling less than confident in what you’re doing. And yet, I’ve got news: It’s so, so common. Here’s how it shows up: :: You’re nervous as hell about sending that invoice :: You pray when sending a

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Eventually you’re going to get to a point where you have to make a decision between wonderful and phenomenal.

IN: Success

“Can I be of service to you and your team as an informal advisor?” It was an e I didn’t want to have to send. I had been working off and on with Dan for years now. Dan was the ideal client. The CEO and founder of several big-time, multi-trazillion dollar companies you’ve heard of, he was whip smart, had his shit together, employed a brilliant team, and was somebody I respected and admired very much. Phone conversations with Dan

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Look, We’ve All Got Our Faults. *Stomps Cigar*

IN: Confidence, Hard Stuff, Success

Lo, we’ve all got our faults. I, for one, have a wrinkly ass neck. I don’t know how it happened. I don’t know when it happened. But all the sudden there are s as deep as the Panama Canal cutting across my trachea. Fortunately, all the resveratrol I’ve consumed over the years seems to have spared my face…so far. Or, I don’t know, maybe I should be thanking Laura Mercier for that. Ever since I was twenty one, I’ve been

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On Not Allowing: A Message for When You’re Feeling Whiny

IN: Life, Success

“Just to let you know,” the massage therapist warned over the phone, “I’m blind.” She arrived to my house by taxi, and as she pulled up, she loed out the glass toward me as if she could see me…even though she could not. The art of the gesture stunned me. “Hello!” I greeted, wanting to be helpful without being condescending—a I wasn’t sure how not to cross. As she exited the car, the taxi driver—a shy, round thirty-something man

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Plan On Being Nervous, Brilliantly

IN: Hard Stuff, Success

Being nervous sucks. Your pulse races. Your brain blanks. Your hands shake like little assholes. You tell yourself to take deep breaths, but the minute you do, you then worry that the entire room can see the fact that your heart is, in fact, doing the electric slide up and down your rib cage. (God help your soul if you’re wearing Spanx.) We’ve all had these moments—we’re a nervous bunch, you know? (Yes, even the confident ones.) Whether it’s the

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Big Things Don’t Happen in Big Ways

IN: Confidence, Creativity, Success

. That dot is where you are. ——–>           . This dot is where you want to be. (Which makes me sound like a woman named Bonnie with big hair in a cheesy 1985 Visa commercial, but alas, I’m just a woman named Ash with big hair in 2015.) People have been talking about how to “reach your goals” for a realllllllllllllllllllllllllllly long time. Which is a worthwhile discussion, of course, because we all know that

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