ASH AMBIRGE

Author, CEO & Founder

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There’s So Much Drama Around EVERYTHING.

In: Redefining Success

There is so much drama. Around. Everything.

I hear it everywhere. In emails. In tweets. In friend's secrets. In whispers across the internet.

Should I launch this? But what about that? What if I fail? What if nobody buys? What if I wasted my time? What if my heart breaks in the process?

Should I name my business something traditional or creative? But what if I hate it later? What if I decide to go in a different direction?

Should I exercise this morning? But I'm on an important deadline. And isn't that more important? What if I don't make the deadline? What will I tell my client? “Sorry, was doing the Brazilian Butt Lift…”

Dammit I want pizza today. Should I order it? I really shouldn't. I should stick to salad. But if I can't even have a fucking piece of pizza, then what kind of life am I living? *proceeds to rage*

Should I seduce him tonight? But if I do that, then I'll be too tired to read. And that hour right before bed is *my* time. Maybe we can do it in the morning, but I hate morning sex. I'm always too anxious to start my day. So that leaves me with no alternative. Sister Mary it is!

I really wish I could do something nice for myself, like take Italian classes, or spend a week in Tuscany, or draw myself a nightly bubble bath and read a stack of romance novels. But how can I possibly do that when there's all this other stuff I need to do? How can I justify that? That would be irresponsible. And what would I say to my husband? I don't want to hurt his feelings, but mama needs some me time. Why does that feel so selfish?

God I really want to fire that person. But that means I'll have to step in and pick up her slack. And then I'll have to write a job description, search for someone else, and then train them. I'll also have to be extra nice to them, because first impressions are everything. It'll be so much energy…

WHY WON'T ANYONE JUST DO THEIR JOB? WHY IS EVERYONE TAKING ADVANTAGE OF ME? WHY DOESN'T ANYONE ACCEPT MY “NO?” WHY DO I FEEL LIKE SUCH A SUCKER ALL THE TIME? AND WHY DOES IT SEEM LIKE I'M TRYING AND TRYING AND TRYING AND ALL I KEEP GETTING IS PUNCHED IN THE FACE WITH EVEN MORE WORK TO DO?

Maybe I should quit my business entirely. Go back to a 9-5 job. At least then it was like I had a life other than work. Then again, I couldn't do many other things. Things like run off to Tuscany, or order pizza in the afternoon, or exercise when I want to, or have the luxury of naming a business something that really represents me, or launch beautiful products that make people feel good—and me feel good for being able to hand-stamp myself onto this world.

There is so much drama. Around. Everything.

But maybe the problem isn't the decision, but the dialogue.

Maybe sometimes, it really is better not to overthink it—even when you're expected to.

And sometimes, maybe you should just do what you want. 

Simple is sexy. Uncomplicated is elegant. And ease is electric.

Learning how to shut the fuck up & take your own orders can be the loudest battle cry of all.

Apr 4

2016

There’s So Much Drama Around EVERYTHING.

There is so much drama. Around. Everything. I hear it everywhere. In emails. In tweets. In friend’s secrets. In whispers across the internet. Should I launch this? But what about that? What if I fail? What if nobody buys? What if I wasted my time? What if my heart breaks in the process? Should I […]

In: Redefining Success

READ MORE >>

Feb 7

2018

You Are Stronger Than You Were Yesterday

Hear ye, hear ye, let it be known that I, Ash Ambirge, am officially in love with the SWEAT app. (If you also spend too much time at the computer like a hunchback homie, listen up!) For the longest time I was like: how in the HOPPING JALAPEĂ‘O does someone exercise with an app? I […]

In: Redefining Success

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Jul 1

2013

The Moments In Between – PAY ATTENTION.

Success is shit. (Hang on – the punchline is not what you think it is.) We’re always working toward it. (Are you rolling your eyes?) Listing out goals. (Inevitably on some overpriced moleskine.) Sweating. (A lot.) Hustling. (As much as we can before insanity sets in.) And pushing people out of our way to achieve it. […]

In: Redefining Success

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Oct 30

2015

When New Opportunities Show Up, Waving Their Ta Ta’s

There’s a lot of…pressure these days. Post to Twitter! And Facebook! And Instagram! And Vine! And Pinterest! And AREN’T YOU PERISCOPING YET, YOU CURMUDGEON? Speaking of self-important broadcasts, have you started your podcast yet? Are you #1 on iTunes? DON’T YOU HAVE PLANS TO START A PODCAST?! I’m continually fascinated by the flock’s constant need […]

In: Redefining Success

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Jul 25

2014

Plan on Being Successful

I’m the first to promote the bootstrapper spirit, but I’m also first to promote intelligent decisions. And sometimes “crossing that bridge when we come to it,” isn’t as free-spirited as it is stupid. What happens when there’s no bridge? Sure, you can build one. But it may end up costing you significantly more money, energy, time, […]

In: Redefining Success

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