In: Business 101, Career, Creating,
So, listen, I’m not gonna lie—we got to our new London flat this morning, and the second I walked in, I FINALLY UNDERSTOOD THE MEANING OF LIFE. (P.S. You’re following these shenanigans via my Insta-stories right?)
Which is entirely materialistic of me, of course, but I’m of the age these days where I don’t really care because I’ve paid my dues, alright? Mama wants her bacon AND the ability to consider herself an enlightened individual. (And also the ability to swing naked on gold-plated light fixtures all the live long day, AHEM.)
But mostly I’m just content. I said to Heidi the other day: Can you believe this is our job? To hang out in London and rent super cool flats and spend mornings writing in parks and take clients to do really sexy photoshoots? And she said, no, this shit is unreal. And I said, I know, aren’t you glad we invented it? And she said, that’s the best thing about entrepreneurship—you effectively engineer your dream job, don’t you!
And my GOD it’s true. You couldn’t get hired to do this job if you tried. “Hey, I think I’m going to apply for that gig that lets you travel the world staying in posh residences working with clients and writing books. Yes…*strokes mustache*…that sounds much better than making photocopies.”
No! You couldn’t find that job if you tried. And that’s really the beauty of being in business for yourself: you get to invent your job every single day.
What’s the most magnificent thing you can dream up? Take that, and then figure out how to sell it to someone. Done. You’re hired. And now you’re doing exactly what you want.
See how easy that is?
So often we overcomplicate and overworry and overthink everything, but in reality our entire world is just one big marketplace of people selling things to other people, and whatever it is that you love? You can also sell. And when you can sell?
You can create whatever job you want.
It’s not about getting hired anymore. It’s about having enough guts to hire yourself.
The future belongs to those who create.