ASH AMBIRGE

Author, CEO & Founder

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You Aren’t Mad When Your Favorite Brand Releases a New Product—And Neither Are Your Customers

In: How to Sell Yourself

I have this one tradition which is going to sound entirely fucking pompous but I’m going to say it, anyway, because there is a point and WE LOVE POINTS.

One new pair of designer sunglasses every summer.

It’s a small luxury, but one that I greatly enjoy, because the best rewards are the impractical ones; the little delights that elevate your life out of the ordinary. For me, it is not so much about the product, but the ritual of it all; the ceremony of honoring myself and my work. (Because if you don’t honor you, who will?)

Every season, it’s something new. Last year, I was rocking the new Pradas. This year, I’ve got my eye on Célene. And every season, I get really, really excited to see what’s coming out next. Because that’s what you do when you’re a fan: you wait in anticipation for the latest and greatest. I’m SURE you do the same with something else: maybe it’s the new iPhone, or the new book by your favorite author. The last time they released a new product, you weren’t mad about it, were you?

No! You were excited.

And that’s exactly the thing that we forget, when we’re on the other side of the table: our customers want us to create new things. They want us to make a big fuss. They want us to get them excited.

Because when you love a brand, you want to be a part of it. And for each and every customer, buying from that brand is the best way to do that.

How would your business change if you thought that people weren’t bothered by your promotions, but thrilled by them? How would your approach change if you thought that people were waiting for you to sell them something—not dreading it?

Sometimes, feeling welcome in your own business can change everything.

May 28

2012

Trailer Trash & Sex Appeal: The Trick to Selling MORE

To anyone and everyone selling something: Pay attention. The other day, I was having a conversation with a copywriting client who is building a business around teaching people how feel all sorts of hot and dynamite by eating raw. I said, “You mean like Crazy Sexy Diet?” And she said, “What’s that?” And I said, […]

In: How to Sell Yourself

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Aug 14

2013

Lots of Inquiries But No Sales? Help Is Here.

I get two questions all of the time: 1. How do I convert more email inquiries into actual customers & clients? (Who ideally have zero credit card limit and maybe even a mullet because wouldn’t that be fun?) 2. How do you manage to stay looking so young? Obviously no one really ever asks me […]

In: How to Sell Yourself

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Jun 26

2014

Is It Annoying to Buy From You?

Everybody loves shopping, right? (Except maybe Ben Stein—imagine that guy in Kohl’s, or worse, going down a water slide. Two words: man thong.) You know who else loves shopping? The people who are looking for your services and products. There’s nothing like the high of thinking that you found it—the perfect photographer // vintage purse […]

In: How to Sell Yourself

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Aug 28

2017

“Hire Me” versus “Listen To Me”

If you’re a freelancer, there are two different power dynamics: Hire me! Please hire me! I’m shitting my pants, over here, because I’m depending on you entirely and I’ll do anything it takes, even work for peanuts, because I need you to take mercyyyyy onnnnn meeeeee. Listen to me. I’m great at what I do, […]

In: How to Sell Yourself

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Apr 18

2013

Don’t Beg for Business. Command It.

Bring me to your granny’s birthday party, and I’m sweet as a lemon square. (My favorite.) Bring me to meet the parents, and I’ll bust out the pearls. Bring me anywhere, and you’ll get sweet, demure Ashley. But bring me to a board room? And it’s shark time. If you’re like most people, the mere […]

In: How to Sell Yourself

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Feb 11

2014

STOP Giving Away Free Consults. I Beg You.

“Nobody ever paid top dollar for a cheap imitation. Don’t let somebody else’s business move dictate yours.” I wrote that in our TMF Facebook page yesterday. Here’s why: Keep in mind that the people you’re watching are winging their next move just as much as you. Yet, so many new business owners who are fighting tooth […]

In: How to Sell Yourself

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Dec 9

2014

Running a Holiday Sale? Memorize This by Heart.

So the other day I’m Christmas shopping here in Costa Rica, which is automatically hilarious because, first of all, because they spell “Ho Ho Ho!” like “Jo Jo Jo!” which never gets less funny, and second, because Santa was dressed in a royal blue suit. (I still haven’t decided if this is posh or ridiculous, […]

In: How to Sell Yourself

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Jul 28

2017

If You Don’t Feel Comfortable Saying, “Step Right Up and Try My Milkshake, Folks!” There Might Be a Problem With Your Product—Not Your Confidence

Small soft chocolate lady was my favorite. She’d arrive in a sand-colored pick-up truck; a small one, I’d say, for a pick-up truck in Susquehanna County. She’d dismount as if she were in a rush, though I knew she was only going back to the grocery store she owned. I’d have her cone ready by […]

In: How to Sell Yourself

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