ASH AMBIRGE

Author, CEO & Founder

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You Aren’t Mad When Your Favorite Brand Releases a New Product—And Neither Are Your Customers

In: WTF to Selling Yourself

I have this one tradition which is going to sound entirely fucking pompous but I’m going to say it, anyway, because there is a point and WE LOVE POINTS.

One new pair of designer sunglasses every summer.

It’s a small luxury, but one that I greatly enjoy, because the best rewards are the impractical ones; the little delights that elevate your life out of the ordinary. For me, it is not so much about the product, but the ritual of it all; the ceremony of honoring myself and my work. (Because if you don’t honor you, who will?)

Every season, it’s something new. Last year, I was rocking the new Pradas. This year, I’ve got my eye on Célene. And every season, I get really, really excited to see what’s coming out next. Because that’s what you do when you’re a fan: you wait in anticipation for the latest and greatest. I’m SURE you do the same with something else: maybe it’s the new iPhone, or the new book by your favorite author. The last time they released a new product, you weren’t mad about it, were you?

No! You were excited.

And that’s exactly the thing that we forget, when we’re on the other side of the table: our customers want us to create new things. They want us to make a big fuss. They want us to get them excited.

Because when you love a brand, you want to be a part of it. And for each and every customer, buying from that brand is the best way to do that.

How would your business change if you thought that people weren’t bothered by your promotions, but thrilled by them? How would your approach change if you thought that people were waiting for you to sell them something—not dreading it?

Sometimes, feeling welcome in your own business can change everything.

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Running a Holiday Sale? Memorize This by Heart.

So the other day I’m Christmas shopping here in Costa Rica, which is automatically hilarious because, first of all, because they spell “Ho Ho Ho!” like “Jo Jo Jo!” which never gets less funny, and second, because Santa was dressed in a royal blue suit. (I still haven’t decided if this is posh or ridiculous, […]

In: WTF to Selling Yourself

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2,287

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Don’t Beg for Business. Command It.

Bring me to your granny’s birthday party, and I’m sweet as a lemon square. (My favorite.) Bring me to meet the parents, and I’ll bust out the pearls. Bring me anywhere, and you’ll get sweet, demure Ashley. But bring me to a board room? And it’s shark time. If you’re like most people, the mere […]

In: WTF to Selling Yourself

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Should You Offer a Payment Plan?

Yes—but only as a last resort. Put yourself in the buyer’s shoes: that $2,000 course you’re thinking about taking is COSTS APPROXIMATELY THE SAME AS A SMALL HORSE, however—that’s not to say you wouldn’t purchase a small horse (neiiiighhh!) if you could, say, put $97 a month toward the beast in all its glory. Which […]

In: WTF to Selling Yourself

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1,455

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If you’re both killer & poet, YOU GET RICH.

“Most good copywriters fall into two categories: Poets and Killers. Poets see an ad as an end. Killers, as a means to an end. If you are both killer & poet? You get rich.” Ogilvy once said that about copywriters, but that’s just because he wasn’t around long enough to see the internet blow up. […]

In: WTF to Selling Yourself

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