ASH AMBIRGE

Author, CEO & Founder

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You Aren’t Mad When Your Favorite Brand Releases a New Product—And Neither Are Your Customers

In: How to Sell Yourself

I have this one tradition which is going to sound entirely fucking pompous but I’m going to say it, anyway, because there is a point and WE LOVE POINTS.

One new pair of designer sunglasses every summer.

It’s a small luxury, but one that I greatly enjoy, because the best rewards are the impractical ones; the little delights that elevate your life out of the ordinary. For me, it is not so much about the product, but the ritual of it all; the ceremony of honoring myself and my work. (Because if you don’t honor you, who will?)

Every season, it’s something new. Last year, I was rocking the new Pradas. This year, I’ve got my eye on Célene. And every season, I get really, really excited to see what’s coming out next. Because that’s what you do when you’re a fan: you wait in anticipation for the latest and greatest. I’m SURE you do the same with something else: maybe it’s the new iPhone, or the new book by your favorite author. The last time they released a new product, you weren’t mad about it, were you?

No! You were excited.

And that’s exactly the thing that we forget, when we’re on the other side of the table: our customers want us to create new things. They want us to make a big fuss. They want us to get them excited.

Because when you love a brand, you want to be a part of it. And for each and every customer, buying from that brand is the best way to do that.

How would your business change if you thought that people weren’t bothered by your promotions, but thrilled by them? How would your approach change if you thought that people were waiting for you to sell them something—not dreading it?

Sometimes, feeling welcome in your own business can change everything.

Sep 14

2014

If you’re both killer & poet, YOU GET RICH.

“Most good copywriters fall into two categories: Poets and Killers. Poets see an ad as an end. Killers, as a means to an end. If you are both killer & poet? You get rich.” Ogilvy once said that about copywriters, but that’s just because he wasn’t around long enough to see the internet blow up. […]

1,469 READS
In: How to Sell Yourself


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Jul 28

2017

If You Don’t Feel Comfortable Saying, “Step Right Up and Try My Milkshake, Folks!” There Might Be a Problem With Your Product—Not Your Confidence

Small soft chocolate lady was my favorite. She’d arrive in a sand-colored pick-up truck; a small one, I’d say, for a pick-up truck in Susquehanna County. She’d dismount as if she were in a rush, though I knew she was only going back to the grocery store she owned. I’d have her cone ready by […]

263 READS
In: How to Sell Yourself


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Apr 18

2013

Don’t Beg for Business. Command It.

Bring me to your granny’s birthday party, and I’m sweet as a lemon square. (My favorite.) Bring me to meet the parents, and I’ll bust out the pearls. Bring me anywhere, and you’ll get sweet, demure Ashley. But bring me to a board room? And it’s shark time. If you’re like most people, the mere […]

2,316 READS
In: How to Sell Yourself


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Mar 6

2014

Are You Selling The Wrong Thing?

Raise your hand if you’ve ever been guilty of making a list of “what’s included” that looks like this: Modules! PDFs! Videos! Audios of the Videos! Transcripts of the Audios of the Videos! Commentary on the transcripts of the Audios of the Videos! A revolutionary new—drum roll— Facebook Group! AND THERE’S MORE! Buy now and […]

4,031 READS
In: How to Sell Yourself


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Aug 28

2017

“Hire Me” versus “Listen To Me”

If you’re a freelancer, there are two different power dynamics: Hire me! Please hire me! I’m shitting my pants, over here, because I’m depending on you entirely and I’ll do anything it takes, even work for peanuts, because I need you to take mercyyyyy onnnnn meeeeee. Listen to me. I’m great at what I do, […]

689 READS
In: How to Sell Yourself


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Sep 2

2014

The Short, Slightly Sarcastic Answer to (At Least Eleven) Things You’ve Always Wanted to Know About Selling Yourself. Featuring: A Strong Opinion.

Q: Should I give away free consults? A: Are you running a business or a charity? EEEEEEEEEEET. Time’s up. The correct answer is [extra title=”Unless you *are* running a charity, in which case, oops?” info=”tooltip” info_place=”top” info_trigger=”hover”]business. [/extra] Ding, ding, ding. And businesses are for profit. Key words: For profit. Respect your own time and prospects will, […]

5,694 READS
In: How to Sell Yourself


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