ASH AMBIRGE

Author, CEO & Founder

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You Aren’t Mad When Your Favorite Brand Releases a New Product—And Neither Are Your Customers

In: How to Sell Yourself

I have this one tradition which is going to sound entirely fucking pompous but I’m going to say it, anyway, because there is a point and WE LOVE POINTS.

One new pair of designer sunglasses every summer.

It’s a small luxury, but one that I greatly enjoy, because the best rewards are the impractical ones; the little delights that elevate your life out of the ordinary. For me, it is not so much about the product, but the ritual of it all; the ceremony of honoring myself and my work. (Because if you don’t honor you, who will?)

Every season, it’s something new. Last year, I was rocking the new Pradas. This year, I’ve got my eye on Célene. And every season, I get really, really excited to see what’s coming out next. Because that’s what you do when you’re a fan: you wait in anticipation for the latest and greatest. I’m SURE you do the same with something else: maybe it’s the new iPhone, or the new book by your favorite author. The last time they released a new product, you weren’t mad about it, were you?

No! You were excited.

And that’s exactly the thing that we forget, when we’re on the other side of the table: our customers want us to create new things. They want us to make a big fuss. They want us to get them excited.

Because when you love a brand, you want to be a part of it. And for each and every customer, buying from that brand is the best way to do that.

How would your business change if you thought that people weren’t bothered by your promotions, but thrilled by them? How would your approach change if you thought that people were waiting for you to sell them something—not dreading it?

Sometimes, feeling welcome in your own business can change everything.

Dec 9

2014

Running a Holiday Sale? Memorize This by Heart.

Dec 9, 2014

So the other day I’m Christmas shopping here in Costa Rica, which is automatically hilarious because, first of all, because they spell “Ho Ho Ho!” like “Jo Jo Jo!” which never gets less funny, and second, because Santa was dressed in a royal blue suit. (I still haven’t decided if this is posh or ridiculous, […]

In: How to Sell Yourself

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May 4

2017

How Do You Make People Care About Your Work—Even When Your Work Is Lofty, Intangible, and Abstract as F***?

May 4, 2017

I’m working with a client, right now, who wants to sell emotional intelligence. That’s the result you get when you work with her. EQ, instead of IQ. And emotional intelligence is actually really, really important. It’s one of the biggest predictors of success, believe it or not. She’s read the literature. I’ve read the literature. […]

In: How to Sell Yourself

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Dec 15

2011

List Your Prices (THE RIGHT WAY) (Calling All Photographers.) (Hedgehogs Welcome, Too.)

Dec 15, 2011

As an entrepreneur, sometimes you fall flat on your face. Figuratively–and, apparently, literally–namely when you’re traveling in the South of Chile pretending to be in better shape than you actually are while attempting to jump over pathetically small streams that you really should be able to fucking clear, but somehow, don’t, and manage to fall flat […]

In: How to Sell Yourself

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Sep 22

2012

How to Cold Call Prospects Without Sounding Like a Tool

Sep 22, 2012

For those of you who don’t know, in a former life I used to sell advertising for an international print and online magazine. Think pencil skirts, a lot of telephone schmoozing, deal negotiations, contracts, national sales conferences and convincing a lot of fucking people they should give me thousands of dollars. You can imagine the […]

In: How to Sell Yourself

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Dec 30

2014

Repeat After Me: You Are Not Your Buyer

Dec 30, 2014

It’s two days before the new year, and I’m doing exactly what you are: Dicking around on the internet and calling it “downtime.” It’s absolutely PHENOMENAL. But, as we all prepare to become supermodel [extra title=”Isn’t that your plan?” info=”tooltip” info_place=”top” info_trigger=”hover”]trazillionaire cigar-smoking business moguls in 2015, [/extra] there is one thing I want to encourage […]

In: How to Sell Yourself

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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