ASH AMBIRGE

Author, CEO & Founder

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If You Want Someone to Say Yes to You, and Love You, and Give You Their Money, Read This

In: How to Sell Yourself

Today’s the day my private retreat participants arrive here to the world’s most wonderful boutique hotel here in The Cotswolds (I’ll show you later, when I don’t run the risk of some random Freddie Krueger on the Internet showing up and ruining EVERYTHING AKA sawing our hands off in the middle of the night—“you’ll never type again, filthy internet people!”)

However, I can tell you this: the rooms have soft wool blankets. A radio was turned to the most delightful little station, with piano oldies playing on low. A silver carafe of ice-cold water sat bedside, ready. A porcelain dish labeled “treats,” containing select bakery delights, beckons from the desk. And a sign, etched in slate, that said, “If you fancy some extra touches we are always on standby ready to run with a jug of fresh milk.”

This, of course, doesn’t even take into account all of the little delights one finds throughout the hotel, including a colorful, happy little selection of rubber wellies ready for any guest to wrangle onto their feet—for walking the meadows, of course. Nor the luxurious rain coats, waiting to be borrowed; and certainly not the map library containing each different walking route and a stack of rolled up maps under each one—tied with twine—for any guest to go on an adventure. Then you’ve got the board games, and the cozy fires, and the little nook and crannies found throughout, made special for dreaming out the window.

The staff only serves as icing on the cake, each person seemingly to genuinely want to help; to bother; to take good care of you, no matter what you need.

These are the details that good businesses and, dare I say it, even people are built on; not the glitz and the glamour, but the quiet “extra touches,” as they say—because these are the things that cause unexpected delight. And unexpected delight is one of the most overlooked order of any business—even just the business of being human and loving one another well.

Life, nor business, should just be one faceless transaction; not when you have the ability to make it so much more.

Delight is not a bonus, but the bones.

Sep 22

2012

How to Cold Call Prospects Without Sounding Like a Tool

Sep 22, 2012

For those of you who don’t know, in a former life I used to sell advertising for an international print and online magazine. Think pencil skirts, a lot of telephone schmoozing, deal negotiations, contracts, national sales conferences and convincing a lot of fucking people they should give me thousands of dollars. You can imagine the […]

In: How to Sell Yourself

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Dec 30

2014

Repeat After Me: You Are Not Your Buyer

Dec 30, 2014

It’s two days before the new year, and I’m doing exactly what you are: Dicking around on the internet and calling it “downtime.” It’s absolutely PHENOMENAL. But, as we all prepare to become supermodel [extra title=”Isn’t that your plan?” info=”tooltip” info_place=”top” info_trigger=”hover”]trazillionaire cigar-smoking business moguls in 2015, [/extra] there is one thing I want to encourage […]

In: How to Sell Yourself

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Sep 14

2014

If you’re both killer & poet, YOU GET RICH.

Sep 14, 2014

“Most good copywriters fall into two categories: Poets and Killers. Poets see an ad as an end. Killers, as a means to an end. If you are both killer & poet? You get rich.” Ogilvy once said that about copywriters, but that’s just because he wasn’t around long enough to see the internet blow up. […]

In: How to Sell Yourself

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Sep 4

2017

Should You Offer a Payment Plan?

Sep 4, 2017

Yes—but only as a last resort. Put yourself in the buyer’s shoes: that $2,000 course you’re thinking about taking is COSTS APPROXIMATELY THE SAME AS A SMALL HORSE, however—that’s not to say you wouldn’t purchase a small horse (neiiiighhh!) if you could, say, put $97 a month toward the beast in all its glory. Which […]

In: How to Sell Yourself

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Aug 28

2017

“Hire Me” versus “Listen To Me”

Aug 28, 2017

If you’re a freelancer, there are two different power dynamics: Hire me! Please hire me! I’m shitting my pants, over here, because I’m depending on you entirely and I’ll do anything it takes, even work for peanuts, because I need you to take mercyyyyy onnnnn meeeeee. Listen to me. I’m great at what I do, […]

In: How to Sell Yourself

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Apr 18

2013

Don’t Beg for Business. Command It.

Apr 18, 2013

Bring me to your granny’s birthday party, and I’m sweet as a lemon square. (My favorite.) Bring me to meet the parents, and I’ll bust out the pearls. Bring me anywhere, and you’ll get sweet, demure Ashley. But bring me to a board room? And it’s shark time. If you’re like most people, the mere […]

In: How to Sell Yourself

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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