ASH AMBIRGE

Author, CEO & Founder

Learn More >>

If You Want Someone to Say Yes to You, and Love You, and Give You Their Money, Read This

In: How to Sell Yourself

Today’s the day my private retreat participants arrive here to the world’s most wonderful boutique hotel here in The Cotswolds (I’ll show you later, when I don’t run the risk of some random Freddie Krueger on the Internet showing up and ruining EVERYTHING AKA sawing our hands off in the middle of the night—“you’ll never type again, filthy internet people!”)

However, I can tell you this: the rooms have soft wool blankets. A radio was turned to the most delightful little station, with piano oldies playing on low. A silver carafe of ice-cold water sat bedside, ready. A porcelain dish labeled “treats,” containing select bakery delights, beckons from the desk. And a sign, etched in slate, that said, “If you fancy some extra touches we are always on standby ready to run with a jug of fresh milk.”

This, of course, doesn’t even take into account all of the little delights one finds throughout the hotel, including a colorful, happy little selection of rubber wellies ready for any guest to wrangle onto their feet—for walking the meadows, of course. Nor the luxurious rain coats, waiting to be borrowed; and certainly not the map library containing each different walking route and a stack of rolled up maps under each one—tied with twine—for any guest to go on an adventure. Then you’ve got the board games, and the cozy fires, and the little nook and crannies found throughout, made special for dreaming out the window.

The staff only serves as icing on the cake, each person seemingly to genuinely want to help; to bother; to take good care of you, no matter what you need.

These are the details that good businesses and, dare I say it, even people are built on; not the glitz and the glamour, but the quiet “extra touches,” as they say—because these are the things that cause unexpected delight. And unexpected delight is one of the most overlooked order of any business—even just the business of being human and loving one another well.

Life, nor business, should just be one faceless transaction; not when you have the ability to make it so much more.

Delight is not a bonus, but the bones.

Jul 28

2017

If You Don’t Feel Comfortable Saying, “Step Right Up and Try My Milkshake, Folks!” There Might Be a Problem With Your Product—Not Your Confidence

Jul 28, 2017

Small soft chocolate lady was my favorite. She’d arrive in a sand-colored pick-up truck; a small one, I’d say, for a pick-up truck in Susquehanna County. She’d dismount as if she were in a rush, though I knew she was only going back to the grocery store she owned. I’d have her cone ready by […]

In: How to Sell Yourself

READ ME >>

Aug 14

2013

Lots of Inquiries But No Sales? Help Is Here.

Aug 14, 2013

I get two questions all of the time: 1. How do I convert more email inquiries into actual customers & clients? (Who ideally have zero credit card limit and maybe even a mullet because wouldn’t that be fun?) 2. How do you manage to stay looking so young? Obviously no one really ever asks me […]

In: How to Sell Yourself

READ ME >>

May 28

2012

Trailer Trash & Sex Appeal: The Trick to Selling MORE

May 28, 2012

To anyone and everyone selling something: Pay attention. The other day, I was having a conversation with a copywriting client who is building a business around teaching people how feel all sorts of hot and dynamite by eating raw. I said, “You mean like Crazy Sexy Diet?” And she said, “What’s that?” And I said, […]

In: How to Sell Yourself

READ ME >>

Mar 6

2014

Are You Selling The Wrong Thing?

Mar 6, 2014

Raise your hand if you’ve ever been guilty of making a list of “what’s included” that looks like this: Modules! PDFs! Videos! Audios of the Videos! Transcripts of the Audios of the Videos! Commentary on the transcripts of the Audios of the Videos! A revolutionary new—drum roll— Facebook Group! AND THERE’S MORE! Buy now and […]

In: How to Sell Yourself

READ ME >>

Jun 12

2015

How to Sell a $250,000 Diamond Ring

Jun 12, 2015

You know how when you want to sound professional on the phone, you do that thing where you clear your throat, steady your voice, and then inevitably start talking THREE OCTAVES HIGHER in that sickening sweet, Southern-Belle-esque manner, almost as if you were speaking to a priest, or maybe the sheriff, all while using words […]

In: How to Sell Yourself

READ ME >>

Sep 4

2017

Should You Offer a Payment Plan?

Sep 4, 2017

Yes—but only as a last resort. Put yourself in the buyer’s shoes: that $2,000 course you’re thinking about taking is COSTS APPROXIMATELY THE SAME AS A SMALL HORSE, however—that’s not to say you wouldn’t purchase a small horse (neiiiighhh!) if you could, say, put $97 a month toward the beast in all its glory. Which […]

In: How to Sell Yourself

READ ME >>

Exclusive VIP Access

Enter your email to start your own middle finger project and get all sorts of colorful inspiration + know-how straight into your inbox to help you quit your job, do what you love, and start the side hustle of your dreams.

Don’t worry, there will be plenty of f-bombs.

Privacy Policy Info Here