ASH AMBIRGE

Author, CEO & Founder

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If You Want Someone to Say Yes to You, and Love You, and Give You Their Money, Read This

In: How to Sell Yourself

Today’s the day my private retreat participants arrive here to the world’s most wonderful boutique hotel here in The Cotswolds (I’ll show you later, when I don’t run the risk of some random Freddie Krueger on the Internet showing up and ruining EVERYTHING AKA sawing our hands off in the middle of the night—“you’ll never type again, filthy internet people!”)

However, I can tell you this: the rooms have soft wool blankets. A radio was turned to the most delightful little station, with piano oldies playing on low. A silver carafe of ice-cold water sat bedside, ready. A porcelain dish labeled “treats,” containing select bakery delights, beckons from the desk. And a sign, etched in slate, that said, “If you fancy some extra touches we are always on standby ready to run with a jug of fresh milk.”

This, of course, doesn’t even take into account all of the little delights one finds throughout the hotel, including a colorful, happy little selection of rubber wellies ready for any guest to wrangle onto their feet—for walking the meadows, of course. Nor the luxurious rain coats, waiting to be borrowed; and certainly not the map library containing each different walking route and a stack of rolled up maps under each one—tied with twine—for any guest to go on an adventure. Then you’ve got the board games, and the cozy fires, and the little nook and crannies found throughout, made special for dreaming out the window.

The staff only serves as icing on the cake, each person seemingly to genuinely want to help; to bother; to take good care of you, no matter what you need.

These are the details that good businesses and, dare I say it, even people are built on; not the glitz and the glamour, but the quiet “extra touches,” as they say—because these are the things that cause unexpected delight. And unexpected delight is one of the most overlooked order of any business—even just the business of being human and loving one another well.

Life, nor business, should just be one faceless transaction; not when you have the ability to make it so much more.

Delight is not a bonus, but the bones.

Jun 26

2014

Is It Annoying to Buy From You?

Everybody loves shopping, right? (Except maybe Ben Stein—imagine that guy in Kohl’s, or worse, going down a water slide. Two words: man thong.) You know who else loves shopping? The people who are looking for your services and products. There’s nothing like the high of thinking that you found it—the perfect photographer // vintage purse […]

In: How to Sell Yourself

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May 4

2017

How Do You Make People Care About Your Work—Even When Your Work Is Lofty, Intangible, and Abstract as F***?

I’m working with a client, right now, who wants to sell emotional intelligence. That’s the result you get when you work with her. EQ, instead of IQ. And emotional intelligence is actually really, really important. It’s one of the biggest predictors of success, believe it or not. She’s read the literature. I’ve read the literature. […]

In: How to Sell Yourself

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Dec 15

2011

List Your Prices (THE RIGHT WAY) (Calling All Photographers.) (Hedgehogs Welcome, Too.)

As an entrepreneur, sometimes you fall flat on your face. Figuratively–and, apparently, literally–namely when you’re traveling in the South of Chile pretending to be in better shape than you actually are while attempting to jump over pathetically small streams that you really should be able to fucking clear, but somehow, don’t, and manage to fall flat […]

In: How to Sell Yourself

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Jun 4

2017

Are You Sorry About Charging Money?

I was talking to a client yesterday, who, bless her heart, is LITERALLY working for free. She feels bad charging. And my goodness, she’s one of the smartest, most qualified women in her industry! She’s out there helping people every single day, in person, face-to-face! She’s spearheading an entire movement in Canada! And now the […]

In: How to Sell Yourself

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Jun 12

2015

How to Sell a $250,000 Diamond Ring

You know how when you want to sound professional on the phone, you do that thing where you clear your throat, steady your voice, and then inevitably start talking THREE OCTAVES HIGHER in that sickening sweet, Southern-Belle-esque manner, almost as if you were speaking to a priest, or maybe the sheriff, all while using words […]

In: How to Sell Yourself

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Sep 4

2017

Should You Offer a Payment Plan?

Yes—but only as a last resort. Put yourself in the buyer’s shoes: that $2,000 course you’re thinking about taking is COSTS APPROXIMATELY THE SAME AS A SMALL HORSE, however—that’s not to say you wouldn’t purchase a small horse (neiiiighhh!) if you could, say, put $97 a month toward the beast in all its glory. Which […]

In: How to Sell Yourself

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Feb 11

2014

STOP Giving Away Free Consults. I Beg You.

“Nobody ever paid top dollar for a cheap imitation. Don’t let somebody else’s business move dictate yours.” I wrote that in our TMF Facebook page yesterday. Here’s why: Keep in mind that the people you’re watching are winging their next move just as much as you. Yet, so many new business owners who are fighting tooth […]

In: How to Sell Yourself

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