ASH AMBIRGE

Author, CEO & Founder

Learn More >>

“My Brand is Boring As Fuck. With a Capital F.”

In: Starting an Online Business

Andddddd it’s a wrap!

We took The Cotswolds by motherloving storm this past week, as I led a cozy, intimate business retreat with five killer women in the English countryside, complete with fireside chats, darling little pubs, open-air picnics, tons of peppermint tea, and, of course, trekking around in our wellies through refreshingly moist meadows to get that crisp, fresh air into our lungs. (And our brains. Because let’s face it: when you’re inside all day, sucking in the same air as your vacuum cleaner, shit gets stale—and that includes your creativity.)

So what did we talk about? Everything!

However, there was one primary theme that took center stage by design: the importance of contrast. So many new business owners are trying so hard to “do it like they should” and “get taken seriously” and not have their authority questioned, that they end up building their business around the lowest common denominator. So instead of creating something worth paying attention to, they end up not creating, but copying, for the very act of creation requires originality. And yet, that’s the one thing that everyone’s the most unsure about: how to create something that feels fresh?

After ten years of creating fresh-feeling concepts for brands around the world, I can assure you that the answer is not by inventing an all-new thing; it’s about taking whatever you want and learning how to put an all new spin on it. The way you do that?

By finding the contrast.

To illustrate my point, on Day One I wore a knee-length, bright fire-engine-red slip dress—complete with lace around the edges—on top of a white tee-shirt with red letters scrawled across the back: ONLY THE STRONG SURVIVE. I then layered on multiple strands of pearls, and paired the outfit with teal flats and a smoky rocker eye. I asked the girls: what do you notice about my outfit? After a short discussion, my point was made: it was an outfit full of contrasts. Tee shirts and lace. Pearls and rocker eyes. Red and teal.

And it’s that contrast that makes something interesting.

Which is exactly what we need from you. We don’t need you to be the best. We don’t need you to be the most. We don’t need you to be like everybody else. What we need is for you to create something of interest.

And the way you do that is by taking one idea and smashing it up against another. You create friction. You create inequality. You create conflict. And this is how you breed originality.

As it turns out, the best new ideas aren’t new at all—they’re recycled.

They’ve just figured out how to pair the right materials.

Aug 15

2017

DO NOT KILL THE PEOPLE SELLING LULAROE. They’re Actually Ahead of the Curve—And Here’s Why.

Aug 15, 2017

LuLaRoe. Rodan + Fields. Younique. AdvoCare. Usana. Beachbody. doTerra. Herbalife. Pampered Chef. If you’re anything like me, your Facebook feed is blowin’ UP with folks who have become representatives for these companies. (Some of them I like and respect, and others make me want to chainsaw their house.) So why is this becoming such a […]

In: Starting an Online Business

READ ME >>

Dec 19

2013

Are You a Dangerous Liability In Your Own Business?

Dec 19, 2013

How many books do you have in your Kindle library that you haven’t read yet? How many times have you said to yourself, “I should really learn how to write better copy,” or “I should really learn Photoshop,” or “I should really learn how to shower more regularly instead of rotting away in my yoga pants […]

In: Starting an Online Business

READ ME >>

Apr 5

2013

Reason #959 to Start a Business

Apr 5, 2013

Employment freaks me out. It’s hard to imagine putting all of your intellectual, emotional, and physical energy into a company – with nothing to show for it at the end of the day. Or, the end of your life. Maybe a savings, if you were disciplined enough, or a 401K, but aside from that, you’re […]

In: Starting an Online Business

READ ME >>

Jun 6

2013

10 Uncommon Truths Every Business Owner Should Know

Jun 6, 2013

I’m not sure if you’ve ever served ice cream for a living, but there’s one thing you should know: It’s terrifying. From little league ball teams showing up twenty seconds before close (always a great time), to people who NEVER SPECIFY WHAT SIZE THEY WANT EVEN THOUGH THE PRICE IS DIRECTLY CORRELATED TO THE SIZE […]

In: Starting an Online Business

READ ME >>

Aug 5

2017

“My Brand is Boring As Fuck. With a Capital F.”

Aug 5, 2017

Andddddd it’s a wrap! We took The Cotswolds by motherloving storm this past week, as I led a cozy, intimate business retreat with five killer women in the English countryside, complete with fireside chats, darling little pubs, open-air picnics, tons of peppermint tea, and, of course, trekking around in our wellies through refreshingly moist meadows […]

In: Starting an Online Business

READ ME >>

Mar 30

2016

Create & Offer What YOU’D Want to Buy.

Mar 30, 2016

  “THAT’S GENIUS!” said a lot of really sweet people really big brown nosers after the launch of Unf*ckwithable Girlfriends last week. Except they weren’t giving me the compliment because of what it contained, but rather, because of what it didn’t. “You mean you aren’t inundating everyone with another Facebook group? No forums? No Google […]

In: Starting an Online Business

READ ME >>

Jun 20

2013

23 (Surprising) Reasons To Work for Yourself

Jun 20, 2013

You discover things you never knew about yourself. For example, you know how sometimes people play that annoying game and ask you what you’d do if you only had 24 hours to live? And so you sit there and scratch your ass, and then say something poetic like, “I’d go to the beach and let […]

In: Starting an Online Business

READ ME >>

Jun 2

2017

When It’s Hard for People to Pick, The First Thing They Do Is Ditch

Jun 2, 2017

HI, IT’S ME, AND IT’S FRIDAY, AND I’M VERY EXCITEDDDDD. First off, our brand new flagship fuck yeah website launches next week. (We’ve been working on this behind the scenes for an entire year!) JUNE!!!!!!!!! THE MONTH OF CHAMPIONNNSSSSSSSS!!!!!!!!!!!!!!!!!!!!!!!!!!!! IT’S GOING TO BE HUGEEEEEEE!!!!!!!!!!! (Please imagine me saying that like a forty-five year old balding […]

In: Starting an Online Business

READ ME >>

Aug 13

2019

Introducing: The First Annual “Wipe Your Buns With $30,000” Challenge! (Haha, I’m Not Even Kidding.)

Aug 13, 2019

I know. I KNOW. I bring such an air of sophistication to everything I do. (See also: The Middle Finger Project, our Unf*ckwithable line of classes, and the sweet, sweet letterboard in my living room that reads, “My Name is Inigo Montoya.”) But let’s be honest: “The $30,000 Money Challenge” just doesn’t have the same […]

In: Starting an Online Business

READ ME >>

Sep 15

2011

Screw Being Your Own Boss

Sep 15, 2011

  Being your own boss is infinitely harder than having a boss, and by infinitely (which is a pain in the ass to spell), I mean 17,929,531.9045 times harder. Exact math. The next time I hear someone say that they want to be their own boss, I’m going to take the nearest rotten pork chop and slap […]

In: Starting an Online Business

READ ME >>

I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

Enter your email address and I’ll send you my advice column every week sharing everything I’ve learned—and so much more.

But no serial killers. I promise I won’t send those.

Privacy Policy Info Here