ASH AMBIRGE

Author, CEO & Founder

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You Have to Be Willing to Endorse the Fuck Out of Yourself

In: WTF Is Marketing?

I know you don’t want to sound like a braggart, and I know you want to be one of those humble people, and I know you want to be so magical that the world sits up and takes notice without you even having to think about the words “self-promotion,” but the truth is that it isn’t about any of that—it’s about enthusiasm.

We want to work with those who are verifiably excited to be doing what they’re doing, and when someone’s excited, you know what happens next?

They talk about it.

This is why Insta-stories are awesome. This is why social media has taken such a strong hold. This is why blogging originally rose to power.

Because it allows us to share our enthusiasm in a way that feels natural, not calculated.

It’s not that self-promotion is bad; it’s that the way it was done in the past was. But now’s a new time, and a new opportunity. And as it turns out, genuine excitement can be just as contagious as the most expensive of campaigns—as long as you're willing to share it.

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We Don’t Sell Those

There is a rose company, here in the UK, that doesn’t give a fuck that they don’t sell daisies. It’s delightfully refreshing, in fact. There are no apologies about it; no wishy washiness; no trying to cover all the bases. Just this base is fine, thanks. Notice the quiet confidence it exudes? I’m also betting […]

In: WTF Is Marketing?

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1,384

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25 Ways the F-word Can Help Your Business THRIVE

I came across this poster over at The Donut Project, and instantly knew this was something I had to share. You loved it, right? That’s what I thought. My personal favorite is, “Make me fucking care,” which is probably the best piece of marketing advice I could ever offer. Think about it. Then do something […]

In: WTF Is Marketing?

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1,253

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The Art of Business Rebellion

So, the other day I ask The Chilean to stop at the store on his way over and pick up some chicken. He gets here, plops down this bag, and proceeds to pull out a whole chicken, gripping it by the legs and asking me where I want him to put it.  The conversation that […]

In: WTF Is Marketing?

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633

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Don’t Sell a Product—Sell a Person Their Identity

It’s been a while since I read the New York Times Insider subscription that I’ve been paying for since 2015. It’s $45 dollars month, so from time-to-time, I think to myself: Meh, guess I should cancel it. You know, to be a financially responsible person and all. (I’ve heard those are some good eggs, those […]

In: WTF Is Marketing?

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1,085

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Cut The Fat.

Cut the fat. Give yourself the white space you need in order to grow. And… …pursue what you’re really here to pursue. Hint: It’s probably the one thing on your to-do list that doesn’t have any guidelines, instructions, paths to follow or tried and true ways of doing it. And that’s exactly why you’re procrastinating […]

In: WTF Is Marketing?

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1,432

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So, People Suck at Talking to Each Other

People suck at talking to each other. I’ve thought about this post for days now, and turns out? That’s my grand epiphany. My big, profound opening line. As a professional communicator & copywriter, trained linguist, PR expert and author of that filthy blog, “The Middle Finger Project” (my hooligan credentials), I get paid to say […]

In: WTF Is Marketing?

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6,229

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A Non-Cheesy Approach to Trusting Yourself More + Sucking Less

If I could identify one statement that you’re bound to roll your eyes at, it’s “Trust yourself.”– Because here’s the thing: Most of us, including myself at times, don’t know how to trust ourselves. We see that advice, and automatically file it away into the “cheesy, fluffy, woo-woo” category, the same as we might, “Just be […]

In: WTF Is Marketing?

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