ASH AMBIRGE

Author, CEO & Founder

Learn More >>

You Have to Be Willing to Endorse the Fuck Out of Yourself

In: Marketing,

I know you don’t want to sound like a braggart, and I know you want to be one of those humble people, and I know you want to be so magical that the world sits up and takes notice without you even having to think about the words “self-promotion,” but the truth is that it isn’t about any of that—it’s about enthusiasm.

We want to work with those who are verifiably excited to be doing what they’re doing, and when someone’s excited, you know what happens next?

They talk about it.

This is why Insta-stories are awesome. This is why social media has taken such a strong hold. This is why blogging originally rose to power.

Because it allows us to share our enthusiasm in a way that feels natural, not calculated.

It’s not that self-promotion is bad; it’s that the way it was done in the past was. But now’s a new time, and a new opportunity. And as it turns out, genuine excitement can be just as contagious as the most expensive of campaigns—as long as you're willing to share it.

2,153

READS

Sexy Matters. Whether You Like It Or Not.

Sexy matters. We hate to think that’s true. We look at the girl strutting down the sidewalk, who’s obviously “trying too hard,” and we silently disapprove. But it’s not because she’s trying too hard. It’s because she makes us feel inferior.  To soothe our egos, we immediately start telling ourselves the story that we’re “better,” […]

In: Marketing,

READ MORE >>

1,508

READS

You Can’t Sell Tickets to The Titanic if You’re Marketing it as a Rowboat

Like it or not, people do judge a book by its cover. And that cover happens to include the words on the front. There’s a palpable difference between the words, “hire me” versus “engagement fees.” There’s also a difference between “buy now” and “apply now.” (Even though those “apply now” snobs drive me insane.) And there’s a difference between, “Cost: […]

In: Business 101, Marketing,

READ MORE >>

How to become an unf*ckwithable freelancer

What does it mean to be unf*ckwithable? View the 10 commandments >>