ASH AMBIRGE

Author, CEO & Founder

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You Have to Be Willing to Endorse the Fuck Out of Yourself

In: Online Marketing

I know you don’t want to sound like a braggart, and I know you want to be one of those humble people, and I know you want to be so magical that the world sits up and takes notice without you even having to think about the words “self-promotion,” but the truth is that it isn’t about any of that—it’s about enthusiasm.

We want to work with those who are verifiably excited to be doing what they’re doing, and when someone’s excited, you know what happens next?

They talk about it.

This is why Insta-stories are awesome. This is why social media has taken such a strong hold. This is why blogging originally rose to power.

Because it allows us to share our enthusiasm in a way that feels natural, not calculated.

It’s not that self-promotion is bad; it’s that the way it was done in the past was. But now’s a new time, and a new opportunity. And as it turns out, genuine excitement can be just as contagious as the most expensive of campaigns—as long as you're willing to share it.

Apr 11

2014

Your Customers Already Told You What To Say.

“If you were a pizza delivery man, how would you benefit from scissors?” “Why is a tennis ball fuzzy?” “What is your least favorite thing about humanity?” “How does the internet work?” Can you believe this? There are innocent people getting clobbered with these kinds of interview questions in dimly lit corporate offices AS WE […]

In: Online Marketing

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Oct 1

2013

Want to Stand Out In a Sea of Competitors? Stand UP.

Say you’re shopping for a diamond. “You’re shopping for a diamond.” (<—Anyone who just made that joke in their head is FIRED…but also sort of hilarious.) Popping over to Google, you search for the goods, pounding out “perfect diamonds” with your click-clacking fingers and hoping for the best. The result? Websites and websites and websites […]

In: Online Marketing

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Apr 20

2017

Own Your Edge

Checking into a hotel can be a nightmare. Long lines. Tourists in hiking shoes. That bald guy pounding a beer. (At least, this was the scholarly scene I witnessed yesterday.) (Just kidding, I rooted him on.)But hotels are reticent to replace humans with technology, because they fear they’ll be sacrificing “the personal touch.” Do you know […]

In: Online Marketing

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Apr 3

2014

Difference Isn’t About Being Different.

You know what I’m passionate about? Elephants. Big, giant, hot chartreuse, polka dotted elephants. In the room. Online. Where there’s at least one Nigerian Prince sending out emails with the salutation, “Friend.” (Oh wait, that was me.) Right now, the elephant in the room I’m sitting in is the increasingly common practice of—how should I […]

In: Online Marketing

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Sep 9

2015

“But How The $&%* Do I EXPLAIN What I’m Selling?”

You know how when you go to talk about something you’re selling (a class, a product, an idea…) and you’re all, “BUT HOW DO I EXPLAIN THAT?” (Cue brainstorm hangover.) Things are always so much easier to understand in your head, aren’t they? After all, YOU know what you’re selling. YOU know how great it […]

In: Online Marketing

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Feb 27

2014

Get Yourself Some Enemies

Elementary school ruined everything. They tattooed horrible cliches onto our 8 year old hearts to “think big!” — “aim high!” — “walk with your head down in single file OR DIE” — — which probably explains New York City. While I know they REALLY wanted you to become an astronaut (or at least make sure you knew how […]

In: Online Marketing

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Sep 14

2017

A Quick Piece of (Marketing) Advice for Every Broke, Newbie Entrepreneur Who Doesn’t Have Two Cents to Rub Together (YET…)

A question I get a lot is: what a limited marketing budget, what’s the one thing you’d do? And my answer is this: I would talk. I would talk about it everywhere, in front of whoever will listen. The medium doesn’t matter—the fact that you’re out there talking does. Instagram videos. Twitter streams. Podcasts. Webinars. YouTube. […]

In: Online Marketing

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