ASH AMBIRGE

Author, CEO & Founder

Learn More >>

Why You SHOULD Sweat the Small Stuff. (Free Puma Included.)

In: Online Marketing

Yesterday, I was certain I was going to die.  Not just on one occasion, but two.

The first instance was when I agreed to ride an ancient, rusty, rickety, RIDICULOUS ski lift up the side of a volcano. Vollll. Caaaaa. Noooo.

Obviously that's what you do when you're in Patagonia with a group of friends–ride volcanoes. The south of Chile, apparently, is loaded with lava. My head, on the other hand, was loaded with WTF WTF WTF WTF WTF.

It didn't help that I've never been on a ski lift before. Or a vol-fucking-cano. 

The only positive note was the attractive Brazilian running the lift.

We had a moment. I'm sure of it.

383906_580437941027_1096869464_n

PHOTO CREDIT: KYLE HEPP, WWW.KYLEHEPP.COM

393655_580437911087_649459527_n

PHOTO CREDIT: KYLE HEPP, WWW.KYLEHEPP.COM

389976_580437856197_1405684585_n

PHOTO CREDIT: KYLE HEPP, WWW.KYLEHEPP.COM

PHOTO CREDIT: KYLE HEPP, WWW.KYLEHEPP.COM

PHOTO CREDIT: KYLE HEPP, WWW.KYLEHEPP.COM

The second time I thought I was going to die was later on in the evening.

My three photographer friends and I found the only restaurant in town that was open–on a Saturday night, mind you–and proceeded to SING KARAOKE.

In Spanish.

To Shakira's La Tortura.

(Ay, amor, me duele tanto!)

Given that we didn't dance, nor pronounce the words well, NOR carry a tune, I thought for sure that all 10 patrons were going to conspire to spear us with some ancient volcano trekking device.

Or poison our food.

Or sic a pack of hungry pumas after us.

Or videotape the whole thing and put it on the internet. *Cue ominous music.*

I wouldn't have liked them very much, but I also wouldn't have blamed them.

Fortunately, I made it out unscathed, and back to our adorable loft apartment, which sits off of a lake and yet another volcano. (Of course it does.)

Behold.

PHOTO CREDIT: KYLE HEPP, WWW.KYLEHEPP.COM

PHOTO CREDIT: KYLE HEPP, WWW.KYLEHEPP.COM

Let's play a little game of I Spy.

You see that newspaper on the table?

You see, when we first arrived, that newspaper was on the table, as well as a fresh vase of purple flowers and a note.

And it was a lovely, seemingly insignificant little detail, but it spoke volumes.

It was a lovely little detail that helped us to feel like we had chosen well.

It was a lovely little detail that soothed any unspoken concerns.

It was a lovely little detail that helped us to feel like we were spending our money well.

And it was a lovely little detail that will help this place become memorable.

And memorability facilitates talking.

And you know what talking is?

Word of mouth marketing, baby.

Huge fan.

Whatever you're doing with your biz…sweat the details.

Details matter.

More than you think.

What are YOU doing to make yourself memorable?

What are you doing to help your customers feel confident they're choosing well? To sooth their unspoken concerns? To help them feel that they're spending their money well?

Sweat the small stuff.

It'll pay off.

Literally.


A big thanks to Loft + Lake, Frutillar, Chile, for sponsoring part of our stay. You're fantastic.


Last but not least, here is a photo of a puma. I know you were hoping for this.


– 

 

 

 

Sep 9

2015

“But How The $&%* Do I EXPLAIN What I’m Selling?”

You know how when you go to talk about something you’re selling (a class, a product, an idea…) and you’re all, “BUT HOW DO I EXPLAIN THAT?” (Cue brainstorm hangover.) Things are always so much easier to understand in your head, aren’t they? After all, YOU know what you’re selling. YOU know how great it […]

In: Online Marketing

READ MORE >>

Jun 2

2011

25 Ways the F-word Can Help Your Business THRIVE

I came across this poster over at The Donut Project, and instantly knew this was something I had to share. You loved it, right? That’s what I thought. My personal favorite is, “Make me fucking care,” which is probably the best piece of marketing advice I could ever offer. Think about it. Then do something […]

In: Online Marketing

READ MORE >>

Oct 19

2018

Make 50% of the Population Hate You

“Make 50% of the population hate you.” My editor reminded me of this the other day when we were talking about the main argument of my book. (And then I immediately wanted to tongue her.) Because that’s what arguments do, after all: they stand in opposition to something. They take a stand, plant their flag, […]

In: Online Marketing

READ MORE >>

Jan 19

2012

I Want You. Now.

…yeah, you. Not so much in the, take-me-to-bed-tiger kind of way (that’s tomorrow. really. just wait.), but in a I-want-to-know-what-you-think kind of way. Not about the ozone. Or how much profanity I use. Or the fact that I apparently suck at responding to emails. (Shhhhhhhhh. I’m getting better!) I want to know what you think […]

In: Online Marketing

READ MORE >>

Sep 6

2017

Marketing Is Fucking Weird, Isn’t It?

Marketing is fucking weird, isn’t it? Everyone’s really anxious about it all the time, and it makes lots of people go into hiding and never, ever, ever want to come out. (I think they imagine others looking at them and pointing and growling, “Youuuu dirty rotten slimmmmmmmmmeeeeeeeeeeeeeeeeeeeeee.) But I gotta say: marketing gets really easy […]

In: Online Marketing

READ MORE >>

Jan 30

2012

Don’t Stand Out – Stand the Fuck Up.

So. If you recall, in the last post, I made up a ridiculous scenario where you were headed to your fake neighbor’s house for dinner, whose guts you may or may not have secretly hated. She was serving you quiche, at which point you made a face that slightly resembled this—> ?!?!?!?!!!!!. As a result, […]

In: Online Marketing

READ MORE >>

Apr 3

2014

Difference Isn’t About Being Different.

You know what I’m passionate about? Elephants. Big, giant, hot chartreuse, polka dotted elephants. In the room. Online. Where there’s at least one Nigerian Prince sending out emails with the salutation, “Friend.” (Oh wait, that was me.) Right now, the elephant in the room I’m sitting in is the increasingly common practice of—how should I […]

In: Online Marketing

READ MORE >>

Exclusive VIP Access

Join The Middle Finger Project mafia—over 75,000+ disobedient humans strong—and as a welcome gift (which I promise won’t be a thug named Vinny), I’ll send you a top secret discount code for our best-selling courses, kits and workshops. Because #SOLIDARITY.

It’s free, and you’ll also get new posts every week, plus at least one GIF of Betty White for the win.

Privacy Policy Info Here