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It’s About Being a Survivor, and a Warrior, and a God Damn Modern-Day Gladiator

In: Hate Your Job?

“That woman I’m always talking about on the Internet—she’s coming to England!”

This was (ever so flatteringly) what Client #5, the last client we have the privilege of working with here in London, told us she said to her father as she raced down the stairs in a small town in the north, the moment the announcement was made.

“But, it’s expensive,” she told him sheepishly.

“Go,” he said to her. “If this will help you get your business to the next level, go.”

And so incredibly began our conversation, last night, as we greeted Client #5 in the restaurant, meeting her for the first time.

“So, what’s our yearly revenue goal, madam?” I said to her over a cocktail, shortly thereafter. “Let’s start with the money, and then we’ll work backward.”

She named a number, but it wasn’t the number that was surprising—it was her reason.

“I’d like to move my family to the next town over, where the neighborhood is a little nicer, but the homes cost double. I’m also on a mission to find a way to pay for my four-year-old niece to go to a good private school—education isn’t very good, where I’m from, and I desperately want her to have a fighting chance.”

And, of course, it was then that I decided that I was giving up everything, moving to the North of England, and MAKING IT MY LIFE’S WORK TO MAKE THIS GIRL A MILLIONAIRE. Because this is what it’s all about, you guys. Fuck the Internet. Fuck social media. Fuck all of those morons telling you how to get rich quick with their shiny webinar pitches. This is about real life, and real consequences, and about genuinely helping people defy their every odd and prevail. It’s about being a survivor, and a warrior, and a god damn modern-day gladiator. And it’s about creating your own bloody opportunity, in this life, instead of waiting to be given it.

Today we begin her photoshoot.
Tomorrow, we talk strategy.
And by the time she arrives back home on Monday, she’ll be ready for battle.

And I hope she goes to him, her father. And I hope she looks him in the eye. And I hope he says to her, “well?” And I hope, with all my heart, that she looks back at him and replies, not with kind words about me, that woman on the Internet, but with kind words about herself—the woman that he raised. The woman that is going to change things. The woman who is driven and sharp and clever and talented, who’s more self-assured and confident than ever.

Because when you’ve got a purpose, in life, it’s not about the revenue goal at all—it’s about what that revenue means.

And I wonder, sometimes, if maybe the rest of us forgot.

Feb 17


Starting a Business Isn’t for Weak People, Shitty People, Irresponsible People, Undisciplined People, Stupid People, Forgetful People, Lazy People, Irrational People, Impatient People, or People Who Blame Everything on Obama.

Feb 17, 2015

Nearly ten years ago when I started my first copywriting business, I struggled with the things most new business owners struggle with: Telling a client your fees while silently thinking shitshitshitshitshitshitshit! Having no idea if your fees are too high or too low or WHAT THE HELL AM I SUPPOSE TO BE CHARGING?! Constantly worried […]

In: Hate Your Job?


Jul 1


I Became an Entrepreneur Because My Life Stopped Being Fun

Jul 1, 2017

I’m in the airport, on my way to London. London is officially my favorite city in the world because it’s the one place where I don’t feel like an overdressed moron. (Try going anywhere in Costa Rica with even so much as kitten heels and YOU WILL LOOK RIDICULOUS.) I’ll be there all summer, excited […]

In: Hate Your Job?


Apr 28


Make Something That Matters

Apr 28, 2017

Things aren’t always what they seem. An email list full of 100,000 people is meaningless if only 100 of those people open the emails. Similarly, an email list of 100 people, with 100 of those people opening them, does mean something. Who is more successful? And who is doing something that actually matters?

In: Hate Your Job?


Feb 18


Dream Zappers, Thought Terrorists, and Why You Should Be Weary of Anyone Who Tells You “I’m Just Looking Out for You”

Feb 18, 2019

OKAY. I just have to say this before I freaking hurl a tray of freshly-baked carrot fries across the room. (What? They’re good. SPRINKLE THEM WITH SOME CUMIN.) So today at 8:32am I got a text from a friend—like, an actual, IRL friend—who is thinking about registering for B-School tomorrow (since she, like so many […]

In: Hate Your Job?


I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

Enter your email address and I’ll send you my advice column every week sharing everything I’ve learned—and so much more.

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