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It’s About Being a Survivor, and a Warrior, and a God Damn Modern-Day Gladiator

In: Hate Your Job?

“That woman I’m always talking about on the Internet—she’s coming to England!”

This was (ever so flatteringly) what Client #5, the last client we have the privilege of working with here in London, told us she said to her father as she raced down the stairs in a small town in the north, the moment the announcement was made.

“But, it’s expensive,” she told him sheepishly.

“Go,” he said to her. “If this will help you get your business to the next level, go.”

And so incredibly began our conversation, last night, as we greeted Client #5 in the restaurant, meeting her for the first time.

“So, what’s our yearly revenue goal, madam?” I said to her over a cocktail, shortly thereafter. “Let’s start with the money, and then we’ll work backward.”

She named a number, but it wasn’t the number that was surprising—it was her reason.

“I’d like to move my family to the next town over, where the neighborhood is a little nicer, but the homes cost double. I’m also on a mission to find a way to pay for my four-year-old niece to go to a good private school—education isn’t very good, where I’m from, and I desperately want her to have a fighting chance.”

And, of course, it was then that I decided that I was giving up everything, moving to the North of England, and MAKING IT MY LIFE’S WORK TO MAKE THIS GIRL A MILLIONAIRE. Because this is what it’s all about, you guys. Fuck the Internet. Fuck social media. Fuck all of those morons telling you how to get rich quick with their shiny webinar pitches. This is about real life, and real consequences, and about genuinely helping people defy their every odd and prevail. It’s about being a survivor, and a warrior, and a god damn modern-day gladiator. And it’s about creating your own bloody opportunity, in this life, instead of waiting to be given it.

Today we begin her photoshoot.
Tomorrow, we talk strategy.
And by the time she arrives back home on Monday, she’ll be ready for battle.

And I hope she goes to him, her father. And I hope she looks him in the eye. And I hope he says to her, “well?” And I hope, with all my heart, that she looks back at him and replies, not with kind words about me, that woman on the Internet, but with kind words about herself—the woman that he raised. The woman that is going to change things. The woman who is driven and sharp and clever and talented, who’s more self-assured and confident than ever.

Because when you’ve got a purpose, in life, it’s not about the revenue goal at all—it’s about what that revenue means.

And I wonder, sometimes, if maybe the rest of us forgot.

Feb 13


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So, the other day one of my best college girlfriends reached out and was all, “Ashhhhhhhhhh! I need your helpppppp! I’m trying to start an online business but I have no idea what I’m doing and you’re obviously the first person that I thought of, muahahaha.” (She. Is. Adorable. She’s been hand-painting wooden signs and […]

In: Hate Your Job?


Oct 24


Don’t Sell Your Soul—Sell Your SKILLS.

Oct 24, 2017

Everybody knows how to do something, and that includes you. And guess what? That means you can teach someone else. And whatever you can teach someone, you can sell to someone. …And I say that without a shred of snake oil. Knowledge is what makes our world go ‘round. Now, more than ever, you can […]

In: Hate Your Job?


Apr 28


Make Something That Matters

Apr 28, 2017

Things aren’t always what they seem. An email list full of 100,000 people is meaningless if only 100 of those people open the emails. Similarly, an email list of 100 people, with 100 of those people opening them, does mean something. Who is more successful? And who is doing something that actually matters?

In: Hate Your Job?


Jul 8


You Find Peace With Your Work Through Tension

Jul 8, 2017

It’s never as scary as it seems. Everything you’re worried about happening? Won’t. It might seem intimidating, the world—putting yourself out there, taking the chance, trying something new, going all in, showing up, asking for help, connecting with strangers, and, ultimately, gambling your ego and everything you know to be true. There will be a […]

In: Hate Your Job?


Jun 18


Seek Pleasure, And You Will Have Found Your Work

Jun 18, 2017

Procrastination is not a symptom of something that’s wrong with you, your brain, or your level of commitment—it’s a clue. Something is wrong with it. The thing you’re doing—do you really want to be doing it? Does this actually give you joy, or have you roped yourself into yet another maze of obligations and onuses, […]

In: Hate Your Job?


Jul 1


I Became an Entrepreneur Because My Life Stopped Being Fun

Jul 1, 2017

I’m in the airport, on my way to London. London is officially my favorite city in the world because it’s the one place where I don’t feel like an overdressed moron. (Try going anywhere in Costa Rica with even so much as kitten heels and YOU WILL LOOK RIDICULOUS.) I’ll be there all summer, excited […]

In: Hate Your Job?


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