ASH AMBIRGE

Author, CEO & Founder

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If You Don’t Feel Comfortable Saying, “Step Right Up and Try My Milkshake, Folks!” There Might Be a Problem With Your Product—Not Your Confidence

In: How to Sell Yourself

Small soft chocolate lady was my favorite.

She’d arrive in a sand-colored pick-up truck; a small one, I’d say, for a pick-up truck in Susquehanna County. She’d dismount as if she were in a rush, though I knew she was only going back to the grocery store she owned.

I’d have her cone ready by the time she got to the window (as any ice cream scooper worth her weight would) and though we never exchanged more than a few pleasantries, small soft chocolate lady was practically family.

I think of her, sometimes, when I think back to those days. I loved running that ice cream stand. It was my first foray into running a business—I was the right-hand woman to the owner, and managed it for eight whole years—and the thing about ice cream is that it’s a delightful fucking thing to sell.

Think about every anxiety you’ve ever had about selling your services, or your courses, or your books, or your whatever—and now imagine having that same anxiety over a banana split. You ain’t trippin’, fool! You make a KICK ASS banana split. Your banana split could take your competitor’s banana split any. day. of. the. week.

Because the thing is, when you know it’s good, you sell it like it is.

But when you aren’t so sure—when you’re new at something, or there’s a lot at stake, or you’re feeling a little wobbly as you strike it out on your own—it’s a lot harder to say, “Step right up and try my milkshake, folks! I PROMISE you’ll love it!”

And yet, that is what you must do.

After all, no one wants to try the ice cream that everyone scrunches their nose at.

But everyone will stop for a banana split if you brag about it enough.

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2014

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Raise your hand if you’ve ever been guilty of making a list of “what’s included” that looks like this: Modules! PDFs! Videos! Audios of the Videos! Transcripts of the Audios of the Videos! Commentary on the transcripts of the Audios of the Videos! A revolutionary new—drum roll— Facebook Group! AND THERE’S MORE! Buy now and […]

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May 4

2017

How Do You Make People Care About Your Work—Even When Your Work Is Lofty, Intangible, and Abstract as F***?

May 4, 2017

I’m working with a client, right now, who wants to sell emotional intelligence. That’s the result you get when you work with her. EQ, instead of IQ. And emotional intelligence is actually really, really important. It’s one of the biggest predictors of success, believe it or not. She’s read the literature. I’ve read the literature. […]

In: How to Sell Yourself

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Sep 14

2014

If you’re both killer & poet, YOU GET RICH.

Sep 14, 2014

“Most good copywriters fall into two categories: Poets and Killers. Poets see an ad as an end. Killers, as a means to an end. If you are both killer & poet? You get rich.” Ogilvy once said that about copywriters, but that’s just because he wasn’t around long enough to see the internet blow up. […]

In: How to Sell Yourself

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Jun 26

2014

Is It Annoying to Buy From You?

Jun 26, 2014

Everybody loves shopping, right? (Except maybe Ben Stein—imagine that guy in Kohl’s, or worse, going down a water slide. Two words: man thong.) You know who else loves shopping? The people who are looking for your services and products. There’s nothing like the high of thinking that you found it—the perfect photographer // vintage purse […]

In: How to Sell Yourself

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