ASH AMBIRGE

Author, CEO & Founder

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How to Be the Most Confident Person At The Table

In: Finding Your Voice

When somebody doesn't buy from you, which are you thinking?

Man, I'm a loser” 

or

Man, they're a loser.” 

Getting cocksure is the very first order of business.

And if you don't feel sure of yourself, you know what you need? Not more clients.

You need to sit your ass down, read 100 books, grovel for the chance to prove yourself, weasel your way into opportunities with people who ARE good, yank yourself kicking and screaming out of your fucking comfort zone, experiment, keep promises to yourself, pick ONE THING and become a leading expert in it, talk about it, write about it, think about it, dream about it, bore the neighbors with it, doodle fucking hearts around it, tell everybody you can about it, believe it, fight for it, fight with it, cry over it, caress it, lose sleep over it, hate it, love it, and represent it so hard until it becomes your one and only truth.

And then the next time someone doesn't want to buy from you, you know what you think?

Ha. Ha. 

That's when you know you're good.

And quite serendipitously, that's when the world will, too.

302

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Sometimes, Being Difficult Is an Act of Devotion

Nobody wants to “be difficult.” Those words have stigma tattooed right across their rear. Just hearing them makes you think of that psycho in line at the grocery store, berating the cashier for not accepting her expired coupon. (She’s also wearing Uggs, for the record, and DEFINITELY has a soggy cigarette hanging out of her […]

In: Finding Your Voice

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Having FUN Doesn’t Make You an Unprofessional Schmuck

Fun is underrated. We spend so much of our lives trying to get taken seriously, that fun becomes something we think of as shameful, dirty; something to be minimized in a professional setting. Giggles are juvenile; jokes are adolescent; anything more than a poker face threatens your status as “a respectable professional.” But that’s only […]

In: Finding Your Voice

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374

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Growth Requires Muscle Tears

Yesterday I talked about change—and it’s no coincidence. I’m making some big changes myself, given that a lot of things are coming to an end, right now. Because iteration is what we’re all doing, every single day, even if it blows by us going 100mph down the freeway. (In a red Ferrari, smoking a cigar, […]

In: Finding Your Voice

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Fuck Plan B. You’re on the A Team.

His name is Oskar. He’s Rastafarian. I met him when I first came to Costa Rica in 2004 and watched him trying to sell his paintings day after day on the beach, sweating, struggling to speak English to the tourists who passed by, working from dusk until the wee hours of the night to make […]

In: Finding Your Voice

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Resolutions Are For Chumps. I Choose Revolution.

All the things you think you need this year, you don’t. You do not need more determination.  You do not need more discipline.  And you certainly do not need more diligence. Are you kidding me? You are a Westerner–you’ve got plenty of that.  Why else have you gotten up every single day and begrudgingly gone […]

In: Finding Your Voice

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Sometimes in Business, You Need to Do YOU.

The dead horse of the decade is the target customer. You’re asked to create personas. Put yourself in their shoes bras. Get inside their head. Imagine what’s keeping them up at 3 o’clock in the morning. (For the record, it’s that their ass is getting fat and they totally forgot to make cookies for their […]

In: Finding Your Voice

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1,725

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“I don’t feel confident in my work.”

Are you squinting your eyes at the screen trying to decide if this describes you or not? (Of course you are, you’re probably reading this on an iPhone the size of my elbow.) It’s kind of an ugly characterization—nobody wants to admit to feeling less than confident in what you’re doing. And yet, I’ve got […]

In: Finding Your Voice

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