ASH AMBIRGE

Author, CEO & Founder

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STOP Giving Away Free Consults. I Beg You.

In: How to Sell Yourself

“Nobody ever paid top dollar for a cheap imitation.

Don't let somebody else's business move dictate yours.”

I wrote that in our TMF Facebook page yesterday.

Here's why:

Keep in mind that the people you're watching are winging their next move just as much as you.

Yet, so many new business owners who are fighting tooth and claw to make a name for themselves online, in particular, are being quietly indoctrinated into a school of sameness by one or two or three or four thought leaders—likely including myself—who have fancy websites and ARE LARGELY JUST WINGING THEIR NEXT MOVE, TOO. The only difference is that they're better at seeming like they aren't.

So don't second guess your own opinion. Please. 
Don't surrender common sense in favor of commonly done
Don't waste your time imitating anyone.

Trust yourself MORE.

Those things they're telling you to do?

To offer a “free consult,” or start a “newsletter,” or “figure out your ideal customer”—or anything else facilitating the cringe-worthy sea of sameness?

Consider, first, if what you're saying or doing is something YOU would get excited about.

I don't care if you fit into “your ideal customer profile” or not. You're still a human being. And as a human being—WOULD YOU FIND YOURSELF WORTH LISTENING TO? PAYING ATTENTION TO? WORTH GIVING YOUR MONEY TO?

If the answer is no, then you have important work to do.

Too often, I think you'll find that if you ask yourself this question honestly, you'll find that a lot of the very things you're doing, with all the best intentions, are very things that would make you say, “No, thanks” to someone else.

PAY ATTENTION.

Stop taking advice at face value, and start thinking for yourself.

Your business depends on it.

And maybe even your integrity.

Jun 12

2015

How to Sell a $250,000 Diamond Ring

You know how when you want to sound professional on the phone, you do that thing where you clear your throat, steady your voice, and then inevitably start talking THREE OCTAVES HIGHER in that sickening sweet, Southern-Belle-esque manner, almost as if you were speaking to a priest, or maybe the sheriff, all while using words […]

In: How to Sell Yourself

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Sep 4

2017

Should You Offer a Payment Plan?

Yes—but only as a last resort. Put yourself in the buyer’s shoes: that $2,000 course you’re thinking about taking is COSTS APPROXIMATELY THE SAME AS A SMALL HORSE, however—that’s not to say you wouldn’t purchase a small horse (neiiiighhh!) if you could, say, put $97 a month toward the beast in all its glory. Which […]

In: How to Sell Yourself

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Aug 5

2013

CAUTION: Do NOT Pitch Yourself Like This. Ever.

I hate when there’s an elephant in the room. And let’s face it – we’ve got quite a few elephants roaming around our little online community. One of them is the fact that everybody’s trying to pitch everything, yet nobody knows HOW to pitch anything. For example, the other day we got this unsolicited pitch […]

In: How to Sell Yourself

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Dec 30

2014

Repeat After Me: You Are Not Your Buyer

It’s two days before the new year, and I’m doing exactly what you are: Dicking around on the internet and calling it “downtime.” It’s absolutely PHENOMENAL. But, as we all prepare to become supermodel [extra title=”Isn’t that your plan?” info=”tooltip” info_place=”top” info_trigger=”hover”]trazillionaire cigar-smoking business moguls in 2015, [/extra] there is one thing I want to encourage […]

In: How to Sell Yourself

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Jun 26

2014

Is It Annoying to Buy From You?

Everybody loves shopping, right? (Except maybe Ben Stein—imagine that guy in Kohl’s, or worse, going down a water slide. Two words: man thong.) You know who else loves shopping? The people who are looking for your services and products. There’s nothing like the high of thinking that you found it—the perfect photographer // vintage purse […]

In: How to Sell Yourself

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Dec 15

2011

List Your Prices (THE RIGHT WAY) (Calling All Photographers.) (Hedgehogs Welcome, Too.)

As an entrepreneur, sometimes you fall flat on your face. Figuratively–and, apparently, literally–namely when you’re traveling in the South of Chile pretending to be in better shape than you actually are while attempting to jump over pathetically small streams that you really should be able to fucking clear, but somehow, don’t, and manage to fall flat […]

In: How to Sell Yourself

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