ASH AMBIRGE

Author, CEO & Founder

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Knowing How You Spend Your Time Is Just as Important As Knowing How You Spend Your Money

In: Starting an Online Business

I track every single minute of my time. I can tell you exactly how many hours I’ve been writing my new book, exactly how many hours I write for this blog, exactly how many hours I dedicate to creating our courses, even how many hours a word branding project takes me, start to finish, on the delightful occasion when I do these—including phone calls, email correspondence, and administrative tasks like sending contracts and invoices.

I do this, not because I bill hourly (I don’t), but because it’s important to understand which time investments are yielding the most gains—and what’s having the most impact on your bottom line in comparison with how much time you dedicate to achieve that result.

This isn’t a “would be nice” kind of thing; it's your responsibility as a business owner. One day you may find yourself broke and not know why, and you’ll need to cut the fat. So how do you decide?

Knowing how you spend your time is just as important as knowing how you spend your money.

You don’t have an unlimited budget of either.

Apr 5

2013

Reason #959 to Start a Business

Employment freaks me out. It’s hard to imagine putting all of your intellectual, emotional, and physical energy into a company – with nothing to show for it at the end of the day. Or, the end of your life. Maybe a savings, if you were disciplined enough, or a 401K, but aside from that, you’re […]

2,130 READS
In: Starting an Online Business


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May 4

2012

How to Be Taken Seriously in Biz + Life. (Does Not Apply to Douchebags, The President, or Anyone With The Name Barbie.)

Ever jump in a pool fully clothed? You gotta try it. Borderline rebellious, without landing you a spot in jail, or any unplanned pregnancies. (Usually.) I’m pretty sure I’ve jumped into more pools clothed than the average human being, which must qualify me for something. Something other than the insane asylum. Or the WWF. My […]

1,543 READS
In: Starting an Online Business


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Mar 30

2012

How to Be Able to Travel Whenever You Want

Can we please talk about the fact that tonight, I’m getting a ride to the airport from a random, way-skinnier-than-me (and probably you) Vietnamese woman named Kim, who works at the random nail salon where I got a pedicure yesterday? Yeah. That’s fucking weird, and it’s totally happening. And I’m totally excited about it, mostly […]

1,680 READS
In: Starting an Online Business


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Jun 5

2017

So You’ve Got a Great Idea But Have NO Idea Where to Start. (And It’s Making You Angsty and Farty and Paralyzed With Fear.)

“But we don’t know how.” We were seated at the edge of the bar, nibbling on appetizers and enjoying the sunset. They were two friends, friends with big ideas and big dreams and a bug right up their ass to do something more meaningful and creative with their careers—and their lives. (My favorite kind of […]

457 READS
In: Starting an Online Business


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