ASH AMBIRGE

Author, CEO & Founder

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Knowing How You Spend Your Time Is Just as Important As Knowing How You Spend Your Money

In: Starting an Online Business

I track every single minute of my time. I can tell you exactly how many hours I’ve been writing my new book, exactly how many hours I write for this blog, exactly how many hours I dedicate to creating our courses, even how many hours a word branding project takes me, start to finish, on the delightful occasion when I do these—including phone calls, email correspondence, and administrative tasks like sending contracts and invoices.

I do this, not because I bill hourly (I don’t), but because it’s important to understand which time investments are yielding the most gains—and what’s having the most impact on your bottom line in comparison with how much time you dedicate to achieve that result.

This isn’t a “would be nice” kind of thing; it's your responsibility as a business owner. One day you may find yourself broke and not know why, and you’ll need to cut the fat. So how do you decide?

Knowing how you spend your time is just as important as knowing how you spend your money.

You don’t have an unlimited budget of either.

Aug 15

2017

DO NOT KILL THE PEOPLE SELLING LULAROE. They’re Actually Ahead of the Curve—And Here’s Why.

Aug 15, 2017

LuLaRoe. Rodan + Fields. Younique. AdvoCare. Usana. Beachbody. doTerra. Herbalife. Pampered Chef. If you’re anything like me, your Facebook feed is blowin’ UP with folks who have become representatives for these companies. (Some of them I like and respect, and others make me want to chainsaw their house.) So why is this becoming such a […]

In: Starting an Online Business

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Oct 25

2012

An Ode to Baller Status.

Oct 25, 2012

Lather up. Choose the perfume-scented body lotion. Put every last hair into place. Rock your most exquisite piece of clothing. Wink at yourself in the mirror. Pull out the stops. Look fucking smashing. And then get to work. Because when you feel like a baller? YOU ACT LIKE ONE.

In: Starting an Online Business

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Aug 26

2019

Introducing: The First Annual “Wipe Your Buns With $30,000” Challenge! (Haha, I’m Not Even Kidding.)

Aug 26, 2019

I know. I KNOW. I bring such an air of sophistication to everything I do. (See also: The Middle Finger Project, our Unf*ckwithable line of classes, and the sweet, sweet letterboard in my living room that reads, “My Name is Inigo Montoya.”) But let’s be honest: “The $30,000 Money Challenge” just doesn’t have the same […]

In: Starting an Online Business

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Jul 10

2014

What To Do When You Hire Them And…They Suck.

Jul 10, 2014

So you started a business and before you knew it you were regularly lip syncing to Gaga while kicking ass, taking orders, AND taking names—which, for the record, I hear is a mafia term. Isn’t that delightful? Suddenly, you found yourself with an extra $5 and immediately shouted to no one in particular, “I’m going to reinvest […]

In: Starting an Online Business

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Jun 6

2013

10 Uncommon Truths Every Business Owner Should Know

Jun 6, 2013

I’m not sure if you’ve ever served ice cream for a living, but there’s one thing you should know: It’s terrifying. From little league ball teams showing up twenty seconds before close (always a great time), to people who NEVER SPECIFY WHAT SIZE THEY WANT EVEN THOUGH THE PRICE IS DIRECTLY CORRELATED TO THE SIZE […]

In: Starting an Online Business

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Mar 30

2012

How to Be Able to Travel Whenever You Want

Mar 30, 2012

Can we please talk about the fact that tonight, I’m getting a ride to the airport from a random, way-skinnier-than-me (and probably you) Vietnamese woman named Kim, who works at the random nail salon where I got a pedicure yesterday? Yeah. That’s fucking weird, and it’s totally happening. And I’m totally excited about it, mostly […]

In: Starting an Online Business

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Jun 20

2013

23 (Surprising) Reasons To Work for Yourself

Jun 20, 2013

You discover things you never knew about yourself. For example, you know how sometimes people play that annoying game and ask you what you’d do if you only had 24 hours to live? And so you sit there and scratch your ass, and then say something poetic like, “I’d go to the beach and let […]

In: Starting an Online Business

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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But no serial killers. I promise I won’t send those.

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