ASH AMBIRGE

Author, CEO & Founder

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Knowing How You Spend Your Time Is Just as Important As Knowing How You Spend Your Money

In: Starting an Online Business

I track every single minute of my time. I can tell you exactly how many hours I’ve been writing my new book, exactly how many hours I write for this blog, exactly how many hours I dedicate to creating our courses, even how many hours a word branding project takes me, start to finish, on the delightful occasion when I do these—including phone calls, email correspondence, and administrative tasks like sending contracts and invoices.

I do this, not because I bill hourly (I don’t), but because it’s important to understand which time investments are yielding the most gains—and what’s having the most impact on your bottom line in comparison with how much time you dedicate to achieve that result.

This isn’t a “would be nice” kind of thing; it's your responsibility as a business owner. One day you may find yourself broke and not know why, and you’ll need to cut the fat. So how do you decide?

Knowing how you spend your time is just as important as knowing how you spend your money.

You don’t have an unlimited budget of either.

Jun 2

2017

When It’s Hard for People to Pick, The First Thing They Do Is Ditch

HI, IT’S ME, AND IT’S FRIDAY, AND I’M VERY EXCITEDDDDD. First off, our brand new flagship fuck yeah website launches next week. (We’ve been working on this behind the scenes for an entire year!) JUNE!!!!!!!!! THE MONTH OF CHAMPIONNNSSSSSSSS!!!!!!!!!!!!!!!!!!!!!!!!!!!! IT’S GOING TO BE HUGEEEEEEE!!!!!!!!!!! (Please imagine me saying that like a forty-five year old balding […]

In: Starting an Online Business

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Sep 15

2011

Screw Being Your Own Boss

  Being your own boss is infinitely harder than having a boss, and by infinitely (which is a pain in the ass to spell), I mean 17,929,531.9045 times harder. Exact math. The next time I hear someone say that they want to be their own boss, I’m going to take the nearest rotten pork chop and slap […]

In: Starting an Online Business

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Feb 14

2014

Don’t Invent a Product Name. Engineer One.

It’s 4:30 in the morning and I’m boarding a plane to Nicaragua. Today’s tip should really be: Don’t board a plane before you having at least one successful hour being awake. It’s bad enough trying to successfully stumble to the bathroom in the middle of the night; try stumbling through a gigantic metal maze of […]

In: Starting an Online Business

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Jul 10

2014

What To Do When You Hire Them And…They Suck.

So you started a business and before you knew it you were regularly lip syncing to Gaga while kicking ass, taking orders, AND taking names—which, for the record, I hear is a mafia term. Isn’t that delightful? Suddenly, you found yourself with an extra $5 and immediately shouted to no one in particular, “I’m going to reinvest […]

In: Starting an Online Business

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Aug 7

2014

Tweet When You’re Dead

Death is weird. One minute you’re painstakingly slaving over the perfect Facebook status update, worrying about the new wrinkle in your forehead, and crying hysterically over the fact that you spilled a drop of creamer on the counter and WHY! CAN’T! ANYTHING! BE! EASY!, and the next, well, you don’t even have the privilege of […]

In: Starting an Online Business

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