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DO NOT KILL THE PEOPLE SELLING LULAROE. They’re Actually Ahead of the Curve—And Here’s Why.

In: Starting an Online Business

Rodan + Fields.
Pampered Chef.

If you’re anything like me, your Facebook feed is blowin’ UP with folks who have become representatives for these companies. (Some of them I like and respect, and others make me want to chainsaw their house.)

So why is this becoming such a THING?

(1) Everyone is looking for a way to earn extra money.
(2) Everyone is looking for a way to do it from home.

The Internet has opened the flood gates, and people are just now starting to realize that it allows us the opportunity to sell things in exchange for compensation. BECAUSE, HEY, ONLINE SALES ARE A THING!

The trouble they run into, of course, is that 50 other people in their community are selling the same exact thing. And without having any control over the product you’re selling, or the price you sell it at, or even the way you sell it, that means that you quickly become a commodity in the marketplace—a banana is a banana is a banana, no matter who you buy it from.

So what’s the answer?

(a) Hope to God the people in your Facebook feed don’t start blocking your ass.

(b) Learn how to create a personal brand that’s bigger than the actual product you’re selling. People don’t want your supplements; they want to picture themselves looking hot, feeling confident, rolling strong, and walking into the room and OWNING IT. Sell them that. Talk about that. Create campaigns around that. The supplements themselves get sold as a by-product of the brand. That’s exactly why Dove started their whole Body Confidence Campaign—because no one would pay any attention if they kept trying to hammer soap down everybody’s throat. That said, you don’t have to be a big company do something noteworthy—consider someone like Kayla Itsines and what she did with her Instagram account. 7 million+ followers, baby, by focusing on this idea that the scale is meaningless and strength is the new black—and then whatever she sells on the backend happens as a byproduct. Except now, she moved into Option #3, my favorite:

(c) Create your own product—otherwise known as entrepreneurship. It’s the difference between being a sales rep for somebody else’s company, and creating your own. Something as simple as taking any topic you happen to know a hell of a lot about and creating an online course with Thinkific will give you a product that you’ve created, that you can then sell, just the way you would anything else…except now you get the benefit of keeping all of the profits, and having even more control over your income, your lifestyle, your everything.

We’ve always had a free marketplace, and anyone’s always been welcome to enter it. But in the past, it was significantly more difficult, because you had to have things like storefronts and inventory and physical packaging and employees. Now, the entire game has changed. Now, you don’t need more than $20 to get started. Now, you can create something of value, and sell it to other people in exchange for money.

It’s not a novel idea, but it is.
It’s not a new idea, but it feels like one.

If you want to be free, the answer isn’t in earning more money—it’s in learning how to earn it on your own.

Jul 11


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So, listen, I’m not gonna lie—we got to our new London flat this morning, and the second I walked in, I FINALLY UNDERSTOOD THE MEANING OF LIFE. (P.S. You’re following these shenanigans via my Insta-stories right?) Which is entirely materialistic of me, of course, but I’m of the age these days where I don’t really care because […]

In: Starting an Online Business


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An Ode to Baller Status.

Oct 25, 2012

Lather up. Choose the perfume-scented body lotion. Put every last hair into place. Rock your most exquisite piece of clothing. Wink at yourself in the mirror. Pull out the stops. Look fucking smashing. And then get to work. Because when you feel like a baller? YOU ACT LIKE ONE.

In: Starting an Online Business


Feb 14


Don’t Invent a Product Name. Engineer One.

Feb 14, 2014

It’s 4:30 in the morning and I’m boarding a plane to Nicaragua. Today’s tip should really be: Don’t board a plane before you having at least one successful hour being awake. It’s bad enough trying to successfully stumble to the bathroom in the middle of the night; try stumbling through a gigantic metal maze of […]

In: Starting an Online Business


Nov 30


The $2,000 Offer to LEAVE a Company

Nov 30, 2012

When I was hired as Director of PR for AWeber, the VP of Operations called me into his office two weeks after I had started, and offered me $2,000 to leave the company. “You’ve been here two weeks now,” he started, “and you probably have a good idea if this is a place you’re going […]

In: Starting an Online Business


Feb 7


Just The Tip: Nobody Wants Your Free Goodies

Feb 7, 2014

Alright, it’s time we had a talk about your goodies. I’ve seen free goodies being offered all over the internet for year after (painful) year, and I really have to wonder: Are they honestly as good as Ciara’s? Kidding. We both know that’s impossible. Have you seen her abs? Regardless, if you’ve ever caught yourself writing, “Sign up […]

In: Starting an Online Business


I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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