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DO NOT KILL THE PEOPLE SELLING LULAROE. They’re Actually Ahead of the Curve—And Here’s Why.

In: Starting an Online Business

Rodan + Fields.
Pampered Chef.

If you’re anything like me, your Facebook feed is blowin’ UP with folks who have become representatives for these companies. (Some of them I like and respect, and others make me want to chainsaw their house.)

So why is this becoming such a THING?

(1) Everyone is looking for a way to earn extra money.
(2) Everyone is looking for a way to do it from home.

The Internet has opened the flood gates, and people are just now starting to realize that it allows us the opportunity to sell things in exchange for compensation. BECAUSE, HEY, ONLINE SALES ARE A THING!

The trouble they run into, of course, is that 50 other people in their community are selling the same exact thing. And without having any control over the product you’re selling, or the price you sell it at, or even the way you sell it, that means that you quickly become a commodity in the marketplace—a banana is a banana is a banana, no matter who you buy it from.

So what’s the answer?

(a) Hope to God the people in your Facebook feed don’t start blocking your ass.

(b) Learn how to create a personal brand that’s bigger than the actual product you’re selling. People don’t want your supplements; they want to picture themselves looking hot, feeling confident, rolling strong, and walking into the room and OWNING IT. Sell them that. Talk about that. Create campaigns around that. The supplements themselves get sold as a by-product of the brand. That’s exactly why Dove started their whole Body Confidence Campaign—because no one would pay any attention if they kept trying to hammer soap down everybody’s throat. That said, you don’t have to be a big company do something noteworthy—consider someone like Kayla Itsines and what she did with her Instagram account. 7 million+ followers, baby, by focusing on this idea that the scale is meaningless and strength is the new black—and then whatever she sells on the backend happens as a byproduct. Except now, she moved into Option #3, my favorite:

(c) Create your own product—otherwise known as entrepreneurship. It’s the difference between being a sales rep for somebody else’s company, and creating your own. Something as simple as taking any topic you happen to know a hell of a lot about and creating an online course with Thinkific will give you a product that you’ve created, that you can then sell, just the way you would anything else…except now you get the benefit of keeping all of the profits, and having even more control over your income, your lifestyle, your everything.

We’ve always had a free marketplace, and anyone’s always been welcome to enter it. But in the past, it was significantly more difficult, because you had to have things like storefronts and inventory and physical packaging and employees. Now, the entire game has changed. Now, you don’t need more than $20 to get started. Now, you can create something of value, and sell it to other people in exchange for money.

It’s not a novel idea, but it is.
It’s not a new idea, but it feels like one.

If you want to be free, the answer isn’t in earning more money—it’s in learning how to earn it on your own.

Dec 19


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How many books do you have in your Kindle library that you haven’t read yet? How many times have you said to yourself, “I should really learn how to write better copy,” or “I should really learn Photoshop,” or “I should really learn how to shower more regularly instead of rotting away in my yoga pants […]

In: Starting an Online Business


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When It’s Hard for People to Pick, The First Thing They Do Is Ditch

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HI, IT’S ME, AND IT’S FRIDAY, AND I’M VERY EXCITEDDDDD. First off, our brand new flagship fuck yeah website launches next week. (We’ve been working on this behind the scenes for an entire year!) JUNE!!!!!!!!! THE MONTH OF CHAMPIONNNSSSSSSSS!!!!!!!!!!!!!!!!!!!!!!!!!!!! IT’S GOING TO BE HUGEEEEEEE!!!!!!!!!!! (Please imagine me saying that like a forty-five year old balding […]

In: Starting an Online Business


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Reason #959 to Start a Business

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Employment freaks me out. It’s hard to imagine putting all of your intellectual, emotional, and physical energy into a company – with nothing to show for it at the end of the day. Or, the end of your life. Maybe a savings, if you were disciplined enough, or a 401K, but aside from that, you’re […]

In: Starting an Online Business


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So You’ve Got a Great Idea But Have NO Idea Where to Start. (And It’s Making You Angsty and Farty and Paralyzed With Fear.)

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“But we don’t know how.” We were seated at the edge of the bar, nibbling on appetizers and enjoying the sunset. They were two friends, friends with big ideas and big dreams and a bug right up their ass to do something more meaningful and creative with their careers—and their lives. (My favorite kind of […]

In: Starting an Online Business


Jun 6


10 Uncommon Truths Every Business Owner Should Know

Jun 6, 2013

I’m not sure if you’ve ever served ice cream for a living, but there’s one thing you should know: It’s terrifying. From little league ball teams showing up twenty seconds before close (always a great time), to people who NEVER SPECIFY WHAT SIZE THEY WANT EVEN THOUGH THE PRICE IS DIRECTLY CORRELATED TO THE SIZE […]

In: Starting an Online Business


May 14


The Noodle Test: Is Your Business Idea Any Good?

May 14, 2017

When you’re weighing out your business ideas, do not cave to the pressure of having to do something new. You do not have to be the first—you just have to be the only. There’s a difference. If you think about it, there are plenty of restaurants using all the same ingredients. After all, there are only […]

In: Starting an Online Business


I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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