ASH AMBIRGE

Author, CEO & Founder

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Sometimes in Business, You Need to Do YOU.

In: Finding Your Voice

The dead horse of the decade is the target customer.

You’re asked to create personas. Put yourself in their shoes bras. Get inside their head. Imagine what’s keeping them up at 3 o’clock in the morning. (For the record, it’s that their ass is getting fat and they totally forgot to make cookies for their kid’s bake sale.)

So there you went, thinking about everything from the target customer's perspective. What will they want? What will they think? What will they buy? What price point will be attractive? What will make them do goddamn GYMNASTICS around their living room?

And of course this isn’t just valuable, but necessary. You can't sell lingerie to a nun by playing up the sex symbol angle; but you could sell lingerie to a nun by playing up the idea of God-given femininity. Same product, two very different approaches.

But.

BUT, I say.

While your approach to what you’re selling is monumentally important, it’s also important to not forget about your appetite.

You don’t have to do everything just because you think your target customer wants it. Business is about doing what *you* want, too.

What are you hungry to make? Where’s your appetite leading you?

Hate the idea of being drained by a Facebook group…but think everybody “expects” one? Stop ignoring *your* needs in this deal.

Debating including a 1:1 coaching option to justify your price point…but your inner introvert is screaming, “NOOOO, for the love of god!” Listen to your inner introvert.

Feeling the pressure to build a team, and make fancy professional videos, and start a blog (or a podcast!), and write a book, and, and, AND, ANNNDDDDDDDDDDD! Deep breath—nobody needs that from you.

What they need is for you to pick the thing you do best, and that you love doing the most, and do that. And only that. And become the #1 thing at that. And to blow everybody out of the water at THAT.

You wanna give the world a gift? Then give it. But do not tarnish it by throwing a bunch of dollar store toys in the box, too, just because everybody else is throwing dollar store toys into their box.

This is your business, and you call the shots.

It CAN be about how you feel.

And no matter what, remember this: An offer is simply that—an offer. It can contain a Facebook group or not, a 1:1 coaching option or not, and fancy videos…or not. It doesn’t matter. The offer is the offer, and the world can choose to take it, or decline. It’s not up to you. Once you make the offer, what they decide to think about it is none of your business.

So take the pressure off yourself to be everything to everyone. Make the offer you really want to make. And then shove it off into the world, and let that be that.

Your target customer might not get a Facebook group, but they’ll get something better:

You.

Aug 15

2014

How to Be the Most Confident Person At The Table

Aug 15, 2014

When somebody doesn’t buy from you, which are you thinking? “Man, I’m a loser”  or “Man, they’re a loser.”  Getting cocksure is the very first order of business. And if you don’t feel sure of yourself, you know what you need? Not more clients. You need to sit your ass down, read 100 books, grovel for the […]

In: Finding Your Voice

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Feb 10

2016

Nice Brands Finish Last

Feb 10, 2016

[x_blockquote type=”center”]I take it as an insult when somebody calls me The N Word: Nice.[/x_blockquote] Out of 100,000 adjectives in the English language, if the best you can come up with is nice, then I’m doing something wrong. It’s like spending Thanksgiving Day ripping out gizzards and mashing actual potatoes, only to be told that […]

In: Finding Your Voice

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Jun 15

2017

Having FUN Doesn’t Make You an Unprofessional Schmuck

Jun 15, 2017

Fun is underrated. We spend so much of our lives trying to get taken seriously, that fun becomes something we think of as shameful, dirty; something to be minimized in a professional setting. Giggles are juvenile; jokes are adolescent; anything more than a poker face threatens your status as “a respectable professional.” But that’s only […]

In: Finding Your Voice

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Oct 8

2015

Look, We’ve All Got Our Faults. *Stomps Cigar*

Oct 8, 2015

Look, we’ve all got our faults. I, for one, have a wrinkly ass neck. I don’t know how it happened. I don’t know when it happened. But all the sudden there are lines as deep as the Panama Canal cutting across my trachea. Fortunately, all the resveratrol I’ve consumed over the years seems to have […]

In: Finding Your Voice

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Dec 3

2010

The 67 Emotions of Unconventional Success: My Story

Dec 3, 2010

OBLIVIOUS When tears silently fell from Elizabeth’s cheek upon finding the note from her lover, 3 days before their daughter was born that read:  “I’m sorry. I can’t do this.” ASHAMED When classmates asked where my daddy was. I lied & told them he was Crocodile Dundee, and had to be in Australia to tame […]

In: Finding Your Voice

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Aug 25

2017

The Competition Doesn’t Have Sh*t On You

Aug 25, 2017

There’s never been a person who went to school for accounting and said: BUT WAIT, I CAN’T BECOME AN ACCOUNTANT BECAUSE OTHER PEOPLE ARE ALREADY DOINGGGGG THATTTTTTTTTTT. There are plenty of people out there doing exactly what you want to do—times eleventy thousand. “But there are already so many writers / designers / candlestick makers” […]

In: Finding Your Voice

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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