ASH AMBIRGE

Author, CEO & Founder

Learn More >>

Sometimes in Business, You Need to Do YOU.

In: Finding Your Voice

The dead horse of the decade is the target customer.

You’re asked to create personas. Put yourself in their shoes bras. Get inside their head. Imagine what’s keeping them up at 3 o’clock in the morning. (For the record, it’s that their ass is getting fat and they totally forgot to make cookies for their kid’s bake sale.)

So there you went, thinking about everything from the target customer's perspective. What will they want? What will they think? What will they buy? What price point will be attractive? What will make them do goddamn GYMNASTICS around their living room?

And of course this isn’t just valuable, but necessary. You can't sell lingerie to a nun by playing up the sex symbol angle; but you could sell lingerie to a nun by playing up the idea of God-given femininity. Same product, two very different approaches.

But.

BUT, I say.

While your approach to what you’re selling is monumentally important, it’s also important to not forget about your appetite.

You don’t have to do everything just because you think your target customer wants it. Business is about doing what *you* want, too.

What are you hungry to make? Where’s your appetite leading you?

Hate the idea of being drained by a Facebook group…but think everybody “expects” one? Stop ignoring *your* needs in this deal.

Debating including a 1:1 coaching option to justify your price point…but your inner introvert is screaming, “NOOOO, for the love of god!” Listen to your inner introvert.

Feeling the pressure to build a team, and make fancy professional videos, and start a blog (or a podcast!), and write a book, and, and, AND, ANNNDDDDDDDDDDD! Deep breath—nobody needs that from you.

What they need is for you to pick the thing you do best, and that you love doing the most, and do that. And only that. And become the #1 thing at that. And to blow everybody out of the water at THAT.

You wanna give the world a gift? Then give it. But do not tarnish it by throwing a bunch of dollar store toys in the box, too, just because everybody else is throwing dollar store toys into their box.

This is your business, and you call the shots.

It CAN be about how you feel.

And no matter what, remember this: An offer is simply that—an offer. It can contain a Facebook group or not, a 1:1 coaching option or not, and fancy videos…or not. It doesn’t matter. The offer is the offer, and the world can choose to take it, or decline. It’s not up to you. Once you make the offer, what they decide to think about it is none of your business.

So take the pressure off yourself to be everything to everyone. Make the offer you really want to make. And then shove it off into the world, and let that be that.

Your target customer might not get a Facebook group, but they’ll get something better:

You.

Nov 22

2017

There’s No Such Thing As An Idea That *Isn’t* Offensive

You know what I’m grateful for? Fucking. NOT LIKE THAT, SICKO. Although, I mean, I guess…wait. Let me start again. I like the word fucking because it’s representative of something so much bigger than that, which is the real thing I’m grateful for: freedom of expression. Remember that cute little First Amendment? It says that the […]

333 READS
In: Finding Your Voice


READ MORE >>

Jun 2

2015

When You’re Scrappy, You Don’t Give a Sh*t

I like the term scrappy. I’ve always pictured some femme fatale bobbing and weaving and diving and contorting herself into any number of ways to get the one and only job done that she’s there to do: Win. It reminds me of my favorite Will Smith quote (oh, you don’t have a favorite Will Smith quote?) “The […]

2,910 READS
In: Finding Your Voice


READ MORE >>

Jun 19

2017

I Wrote This For The Ones Who Care What They Might Think

“Oh, but they’re going to say ________________________.” That I’m not really as smart as I think I am.That I think I’m better than them, now.That I’m putting on a show. Good news: you can stop micro-managing all the thoughts that don’t belong to you, darling.  Their thoughts belong to them, just like their children do. You […]

484 READS
In: Finding Your Voice


READ MORE >>

Sep 15

2015

Plan On Being Nervous, Brilliantly

Being nervous sucks. Your pulse races. Your brain blanks. Your hands shake like little assholes. You tell yourself to take deep breaths, but the minute you do, you then worry that the entire room can see the fact that your heart is, in fact, doing the electric slide up and down your rib cage. (God […]

1,466 READS
In: Finding Your Voice


READ MORE >>

Feb 10

2016

Nice Brands Finish Last

[x_blockquote type=”center”]I take it as an insult when somebody calls me The N Word: Nice.[/x_blockquote] Out of 100,000 adjectives in the English language, if the best you can come up with is nice, then I’m doing something wrong. It’s like spending Thanksgiving Day ripping out gizzards and mashing actual potatoes, only to be told that […]

2,261 READS
In: Finding Your Voice


READ MORE >>

Sep 30

2010

Defiance or Defeat? You Pick.

Sometimes, the shit hits the fan. Sometimes, you find yourself living out of your car, storing all of your toiletries in an oversize red purse, lodging sweatshirts in between head rests and sunroof panels to block the windows so you can sleep, explaining to unsympathetic credit card companies that you can’t pay your $41 minimum […]

2,013 READS
In: Finding Your Voice


READ MORE >>

Exclusive VIP Access

Join The Middle Finger Project mafia—over 75,000+ disobedient humans strong—and as a welcome gift (which I promise won’t be a thug named Vinny), I’ll send you a top secret discount code for our best-selling courses, kits and workshops. Because #SOLIDARITY.

It’s free, and you’ll also get new posts every week, plus at least one GIF of Betty White for the win.

Privacy Policy Info Here