ASH AMBIRGE

Author, CEO & Founder

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Spending Money is Not a Sacrifice, But a Strategy

In: Money Talk, Success,

Spending money is not a sacrifice, but a strategy.

Most people don’t look at it like that, though, and so they spend less—and end up making less, too.

But money is like a lever—which, not so coincidentally, comes from the French word, “to raise.”

If you think of a seesaw, on one side you have your effort. On the other side you have the resistance—whatever big thing you’re trying to make happen.

Without the seesaw, you could hardly lift one boulder by yourself. But with the seesaw, you can lift three boulders, all at once. In other words, your efforts get multiplied, and you get what we call leverage.

In the game of business, you cannot get leverage if you’re doing it all yourself. It’s a mathematical impossibility. What you need a seesaw.

The good news is, it doesn’t have to be shiny and red and take up a lot of space.

The bad news?

You won’t recognize it as a seesaw.

Enter your email address and I'll rummage around in my bag of tricks for JUST the thing.

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Last year I had $224,225.77 in business expenses. That’s a metric fuck ton of cash for a small business to be throwing down, and probably more than my mother ever made in her entire life. And yet, I’ve never been so pleased and here’s why: When you do it right, your expenses aren’t expenses. They’re […]

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