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You Know Who Wants a 4-Hour Work Week? The People Who Have No Great Loves, No Red Hot Hopes, No Mad-Wild-Hunger In Their Eyes.

In: Hate Your Job?

A couple weeks ago I was in Colombia.
Right now, I’m in Costa Rica.
Next week, I’ll be in the U.S.
July 1st, I head to London for the summer. (Running our exciting VIP magazine photoshoots!)
In August, I’m putting on a retreat in the English countryside.
In September, I’m banking on Chile.
In November, I’ll be in Paris.
And in December, well, New York is always calling.

On MONDAY NIGHT our new site launches.
On Tuesday, I’ll do a big reveal. (I’ll also shit my pants!)
There are all-new products, all-new plans, all-new affiliate programs, all-new everythings—plus a super sick design, from my super sick design team, who are the absolute BEST in the business.
(There are even PAPER products on the way, which makes me realize how much of a dream this has been, all my life. There’s nothing like #EDGYSTATIONERY to make a writer hot. Nothin’.)

The book is almost shipped.
I’ve poured my heart into this work for years.
Every sentence is an act of fuck yes from the bottom of my GROIN.
And I wouldn’t rather be doing anything else, ever.

It’s an all-new start, for an all-new beginning. But all of the cool-girl success? All of the bright lights and the glittery shit? This didn’t just happen. I was not just at the right place at the right time. This is not just because I’m “one of the lucky ones.”

I sliced my wrists open to get this far.

I’ve given, and I’ve slaved, and I’ve worked, and I’ve slayed. And I wouldn’t trade that sweat equity for the world. Because here’s the thing:

Success is not a 4-hour workweek.

So often, I see people running around with this big, magical goal of doing less work, but the thinking is flawed. You don’t get your life back by having more hours in the day—you get your life back by spending the hours you do have, well. That doesn’t just mean what you do for pleasure; it means what you do for work.

When you get up and go to work, are you spending those hours well?

And is it a worthy pursuit?

The number you invest has no bearing on your happiness.

It’s the meaning that’s assigned to the number, that matters.

Feb 17


Starting a Business Isn’t for Weak People, Shitty People, Irresponsible People, Undisciplined People, Stupid People, Forgetful People, Lazy People, Irrational People, Impatient People, or People Who Blame Everything on Obama.

Nearly ten years ago when I started my first copywriting business, I struggled with the things most new business owners struggle with: Telling a client your fees while silently thinking shitshitshitshitshitshitshit! Having no idea if your fees are too high or too low or WHAT THE HELL AM I SUPPOSE TO BE CHARGING?! Constantly worried […]

In: Hate Your Job?


Feb 13


How to Start an Online Business When You Are Not an “Internet Person”—And Are Seriously Doubting That You Can Do This

So, the other day one of my best college girlfriends reached out and was all, “Ashhhhhhhhhh! I need your helpppppp! I’m trying to start an online business but I have no idea what I’m doing and you’re obviously the first person that I thought of, muahahaha.” (She. Is. Adorable. She’s been hand-painting wooden signs and […]

In: Hate Your Job?


Jun 18


Seek Pleasure, And You Will Have Found Your Work

Procrastination is not a symptom of something that’s wrong with you, your brain, or your level of commitment—it’s a clue. Something is wrong with it. The thing you’re doing—do you really want to be doing it? Does this actually give you joy, or have you roped yourself into yet another maze of obligations and onuses, […]

In: Hate Your Job?


Apr 28


Make Something That Matters

Things aren’t always what they seem. An email list full of 100,000 people is meaningless if only 100 of those people open the emails. Similarly, an email list of 100 people, with 100 of those people opening them, does mean something. Who is more successful? And who is doing something that actually matters?

In: Hate Your Job?


Jun 1


Good Things Come to Those Who Wait for No One

Here’s a principle I vehemently disagree with: Good things come to those who wait. You know who probably came up with that stylish piece of wisdom? Someone in a position of power, tasked with managing the masses and getting them to obey orders. You can hear a teacher saying that, can’t you? Now, there, little […]

In: Hate Your Job?


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