ASH AMBIRGE

Author, CEO & Founder

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U.S. Concept of Time & Why It’s Preventing You From Finding Your Passions

In: Feeling Dead and Uninspired

Here in the U.S., we're all about go-go-go.

It's a fast-paced lifestyle, and if you don't keep ahead you'll soon be left behind. It's a race to the finish. It's the survival of the fittest. It is time-is-money, and the early bird gets the worm.

Time, in essence, is a something we regard as a finite resource that we feel we can capture, control and manipulate. Just look at all of the ways we express time in the English language:

We save time.

We find time.

We lose time.

We spend time.

We make time.

We're out of time.

We kill time.

We crave time.

We try to get there on time.

We may arrive in the nick of time.

We wish to turn back the hands of time.

We think many things are a waste of time.

And it's rare that we have too much time on our hands.

We can label things ahead of one's time.

While others are frowned upon as being behind the times.

We bide our time, keep time, & are pressed for time.

Our attitude toward time as a tangible resource is unarguably apparent. And because of this attitude, we're constantly engaged in a never ending battle to mold, shape and bend time to our will. We view it as a limited entity, and therefore have to speed up our lives in order to fit it within time's confines.

Because of this mind-set, we've evolved into a society of do-ers, where action is applauded, and anything less regarded as lazy, unmotivated and weak.

And while there's undeniably a certain value in that approach–specifically in terms of productivity–it's worth noting that oftentimes, being constantly “productive” produces a numbing effect, in which we end up on autopilot, mindlessly moving from one obligation to the next to the next and to the next.

The upside to that is, of course, that we obtain many of the things we set out to get. On the other hand, however, because we're always on the move, we don't often get the chance to reflect on whether or not the things we're setting out to get are actually the things we want. As a result, we end up in a fruitless civil war with ourselves, constantly productive, yet never producing.

Time & Passions

On a related note, I receive a fair amount of emails that ask “How do I find my passion? I can't follow my passion until I know what it is.”  That's very true, and it's my contention that it's impossible to figure it all out until we allow ourselves the time to do so.  Between rushing to get this done, clamoring to get that done & feeling stressed in between, it's difficult to be able to sit back, do a little reflecting and get involved in activities that might help to carve some of those passions out.

What's needed is time to do so.  This may be obvious, but I notice a tendency to think that one's passions are just going to develop overnight, or somehow just be born and arrive at your doorstep, à la stork.

But passions don't just appear; you've got to allow yourself the time to get out there and find them.  They don't passively occur or spontaneously combust–you've got to open your arms wide, step out into the sunlight, and take the world by storm.

You've got to hunt them down.

Life is a safari, and even though you might have to stop hunting along the way to take care of necessary items such as sleeping, going to the bathroom, or eating bugs for protein, those things can't derail you from your true quest.  After all, you want a wildebeest!  And wildebeests aren't just going to come wandering up to your tent saying, “Oh hey. Here I am. What's for dinner?”

Although that'd be really, really awesome.

But no.  You've got to take the time to saddle up and work your lasso.
And it's the same with your passions.

Don't let the whirlwind of daily routine distract from the real goal at hand.  If you want to find your passion, you've got to make it a priority.  Literally, you've got to build time into your schedule to explore yourself and explore the world that surrounds you.  Do some reading.  Find resources that can help you figure it out.

If you haven't had the time to try something you've been wanting to try, how will you ever know that you actually love it?  If I hadn't taken the 6 months to travel for the first time when I was 19, how would I ever have known how much I would love it?  I wouldn't have.  I might have had a vague idea of how cool it could be, but it wouldn't have developed into an aching (aching!) passion.

If you want to find your passion, time is of the essence.  In this case, time is not a luxury; time is mandatory. And if we're going to attempt to bend time to our will, as we do in this culture, then we might as well be bending it favorably.

You are in control of your time–no one else.  Start using it to your advantage.  Hell, my friend Everett insists on working only 2 hours a day.  You can check out what he does here, but he absolutely controls what he does with his time–no one else.

So when you do make time to get out there on your safari?  Two words: Hakuna Matata, baby!

Okay, so that was three.

But oh well.  Because my time here? Is now up.

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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