ASH AMBIRGE

Author, CEO & Founder

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The Anti-Trump Bar: The Way You Stand Out is By Standing UP

In: Branding, Finding Your Voice, Marketing,

There’s an AWESOME new creative cocktail lounge in New York City called Coup.

All of the profits are being donated to organizations being threatened or defunded by the current administration. Tips are donated, too. Guest bartenders are flying in from all over the world, no charge, to donate their services. And guess what?

There are lines out the door every night.

Political statement or not, there's something to be said about taking a stand.

If your business is suffering, it might be because you’re just doing business.

412

READS

What Do You Believe? Package THAT.

Everyone wants their ideas to spread. This is what marketing is all about. What is often neglected, however, is that you have to have an idea first. Everyone’s trying to sell “design” or “copywriting” or “coaching” or “services”—God forbid—but these things are merely categories, not concepts. What do you believe? Package THAT.       […]

In: Branding, Marketing,

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683

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Love or Money? Which Should You Go For in Business, In Your Next Project, In Your Next Great Lust Affair With Life?

There are the passionistas and the opportunists. The passionistas argue you should do what you love. The opportunists argue you should do what you see. In a place like Costa Rica, where C and I have a home, there’s so much opportunity it’s dizzying. Every five minutes I’m starting a new business in my brain. […]

In: Branding, Business 101, Marketing, Success,

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644

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Let’s Get One Thing Straight: There’s Only One Way to Stand Out from the Sea of Sameness, and It’s Free

Everyone wants to stand out from the sea of sameness—a phrase I coined years ago, right here on this blog, when the Internet first started teetering toward “me, too!” syndrome. Ask most people how to stand out, and depending on their industry, they’ll tell you something different: Get a website! Learn how to write copy! […]

In: Branding, Marketing, Success,

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