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The Anti-Trump Bar: The Way You Stand Out is By Standing UP

In: Branding, Finding Your Voice, Marketing,

There’s an AWESOME new creative cocktail lounge in New York City called Coup.

All of the profits are being donated to organizations being threatened or defunded by the current administration. Tips are donated, too. Guest bartenders are flying in from all over the world, no charge, to donate their services. And guess what?

There are lines out the door every night.

Political statement or not, there’s something to be said about taking a stand.

If your business is suffering, it might be because you’re just doing business.

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Don’t Sell a Product—Sell a Person Their Identity

It’s been a while since I read the New York Times Insider subscription that I’ve been paying for since 2015. It’s $45 dollars month, so from time-to-time, I think to myself: Meh, guess I should cancel it. You know, to be a financially responsible person and all. (I’ve heard those are some good eggs, those […]

In: Branding, Selling,