In: Branding, Finding Your Voice, Marketing,
There’s an AWESOME new creative cocktail lounge in New York City called Coup.
All of the profits are being donated to organizations being threatened or defunded by the current administration. Tips are donated, too. Guest bartenders are flying in from all over the world, no charge, to donate their services. And guess what?
There are lines out the door every night.
Political statement or not, there's something to be said about taking a stand.
If your business is suffering, it might be because you’re just doing business.