Author, CEO & Founder

Learn More >>

The Anti-Trump Bar: The Way You Stand Out is By Standing UP

In: Branding, Finding Your Voice, Marketing,

There’s an AWESOME new creative cocktail lounge in New York City called Coup.

All of the profits are being donated to organizations being threatened or defunded by the current administration. Tips are donated, too. Guest bartenders are flying in from all over the world, no charge, to donate their services. And guess what?

There are lines out the door every night.

Political statement or not, there's something to be said about taking a stand.

If your business is suffering, it might be because you’re just doing business.



Know Who Your Haters Are

Tiffany’s doesn’t try to sell diamonds to a sixteen-year-old girl. Nor are they offended, nor worried, when teens aren’t flocking to their stores. Tiffany’s knows that sixteen-year-old girls most definitely aren’t their market. And I also imagine that, were a sixteen-year-old girl to proclaim that Tiffany’s sucks absolute DONKEY BALLS, they wouldn’t take it to […]

In: Branding, Finding Your Voice, Marketing,


How to become an unf*ckwithable freelancer

What does it mean to be unf*ckwithable? View the 10 commandments >>