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The Numbers Don’t Mean Jack.

In: Feeling Dead and Uninspired


It's me, Ash.

Was that obvious?

I'm sorry to pardon your regular programming, but today we're going to talk numbers.

I hate numbers–you can go square root your mom.

But sometimes, you've got to look at 'em. You know…like when it's tax season.

As you may remember, in 2011 I publicly showed the world how to make $100,000 in a year with a blog, using TMF as a case study.

Just this past year I was pleased to see TMF alone pull a revenue of $151,040–most of which was profit, since online businesses carry very little overhead.

(I'm pretty sure the biggest expense from last year was Paypal fees–$4,264.00. That, and wine. Let's be honest.)

And in 2013, TMF is only going to continue to grow.

But that's the thing I've been thinking a lot about lately–grow how?

Too often, business owners measure their success against their bank accounts, cringing over missing zeros and celebrating only when they add one.

And while–sure–it's nice to be able to spring for the $100 bottle of wine whenever you damn well please, that $100 bottle of wine doesn't say jack about what you've really accomplished with your business.

Because what I've really accomplished this past year, for example, can't be summed up in that $151,000–or any other income I generate.

What I've really accomplished was so much more than that.

And as I move forward in 2013, I'd like to think that my goals won't be driven by zeros–they'll be driven by impact. (That sounds so painfully cliché of me, but it's precisely what I mean.) Impact like: How can I make an even bigger one? How can I use this platform to make a difference? How can I connect people that need to be connected? How can I use my obnoxiously large head to benefit others…better? 

For example, I've been tickled to get so many emails from folks sharing their newly updated product or service descriptions, thanks to the series of posts I wrote on that topic–remember the J.Peterman examples?

What I wrote had an impact on those business owners, and those business owners will go on to sell more of their stuff, and in turn, have a greater impact on their people.

And that's really cool.

Impact is cool.

…And it's also a responsibility.

With that in mind, it's my intention to make my 2013 projects very impact-heavy, and very help-happy. Almost to the point of hippie-esque, except not at all, because billowy skirts make my ass look huge.

Because it's about so much more than the numbers. 

And only within the past ten years have I had the financial breathing room to be able to really see that. 
Growing up, the numbers told the only story I knew. 


Our annual income.


How old I was when I started riding my bike to buy the groceries and stop at the bank to deposit our monthly checks–$592 from a mortgage my mom held, and $200 in child support from a guy I never met. Brian Morris. Philadelphia police officer. Know him? 


The year the trailer we lived in was made.


Percentage of people from my county in Pennsylvania who went to college.


The number of cars we had.


The number of bets anyone would have made that someone with my background would become a millionaire before age 30. (Okay, so I'm not a millionaire just yet. But I'm also not 30 just yet. HANG TIGHT.)

Statistically speaking, I shouldn't own a company. I shouldn't make 7 figures–ever. I shouldn't have an assistant. I shouldn't travel the world. I shouldn't have a master's degree. I shouldn't be fluent in a second language. I shouldn't have maximum health insurance coverage. And I damn well shouldn't have the luxury to choose. 

But guess fucking what?

I do. 

And when the odds aren't in your favor?

Remember that you can, too.  

That's just one more reason why I don't like numbers.

Because while they might be great at analyzing the current data…

…turns out they're shit for predicting the future.

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