ASH AMBIRGE

Author, CEO & Founder

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How to Make a REAL Emotional Connection With Your Marketing: A Sample from South America

In: Online Marketing

You know how I'm always ranting on about making an emotional connection in your copy, your brand, your message and every single thing that you do? 

And you're all, “What does that even mean, Ash?”

And I'm all, “Have you been paying attention?!”

And you're all, “I swear I have–but I still don't get it!”

At which point I roll up my jean cuffs, reveal an inappropriately high red heel for 10 o'clock in the morning, and proceed to shove this video into your arms.

The video below?

Is promoting Peru.

Most people in charge of promoting Peru would tell you about how inexpensive it is, how neat the deserts are, how nice the people are, and that you'll never know what a real poncho is until you go.

Except what they didn't count on is this: Nobody gives a damn.

They aren't going to go to Peru because they'll save $10 bucks and receive a warm smile and some braided alpaca hair as a peace offering; they're going to Peru because of how going to Peru is going to make them FEEL. How going to Peru will become a statement of WHO THEY ARE. And how going to Peru will reaffirm everything they want to THINK ABOUT THEMSELVES.

In other words, your copy, your brand, your message should never be about you.

It needs to be about them.

And how, precisely, your company's going to remind them of who they are, what they stand for, and make them feel more like the person/company/enterprise they aspire to be.

See what I mean.

Watch below.

Cue curtains.

And with everything you write, design and launch this year, remember this video–or I'll start throwing red high heels at your computer screen, and neither one of us will be happy about it.

Can't see the video? Click here.

Jan 7

2011

The Art of Business Rebellion

So, the other day I ask The Chilean to stop at the store on his way over and pick up some chicken. He gets here, plops down this bag, and proceeds to pull out a whole chicken, gripping it by the legs and asking me where I want him to put it.  The conversation that […]

In: Online Marketing

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Nov 19

2015

What if My Customers Aren’t All the Same? How Do I Appeal to Multiple Targets? It’s called Positioning (And for Once I’m Not Talking About the Kama Sutra)

SELLING YOUR STUFF TO OTHER HUMANS IS HARD. (Caps required.) It’s hard for a number of reasons, but one of the biggest reasons is because nobody really knows what to say. We’re all filled with a million different ugly little self-doubts floating around our nervous little brains. What should the headline say? Do I emphasize […]

In: Online Marketing

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2017

Marketing Is Fucking Weird, Isn’t It?

Marketing is fucking weird, isn’t it? Everyone’s really anxious about it all the time, and it makes lots of people go into hiding and never, ever, ever want to come out. (I think they imagine others looking at them and pointing and growling, “Youuuu dirty rotten slimmmmmmmmmeeeeeeeeeeeeeeeeeeeeee.) But I gotta say: marketing gets really easy […]

In: Online Marketing

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Sep 14

2017

A Quick Piece of (Marketing) Advice for Every Broke, Newbie Entrepreneur Who Doesn’t Have Two Cents to Rub Together (YET…)

A question I get a lot is: what a limited marketing budget, what’s the one thing you’d do? And my answer is this: I would talk. I would talk about it everywhere, in front of whoever will listen. The medium doesn’t matter—the fact that you’re out there talking does. Instagram videos. Twitter streams. Podcasts. Webinars. YouTube. […]

In: Online Marketing

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Feb 26

2012

Why Sucky People Get More Clients Than You

Your ability to get clients has nothing to do with the quality of your work. There, I said it. Bold statement. I brought this up the other day in my Behind Closed Doors group, and I want to bring it up here, too. ::   A lot of your future and continued success depends on your ability to […]

In: Online Marketing

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Oct 16

2017

She Wrote the Book On It

At my retreat in the Cotswolds, this past summer, I gave everyone salmon-colored Kate Spade notebooks that read on the cover: She wrote the book on it. It’s a theme I teach and live and breathe and bleed. Everyone’s always asking, “How do you market yourself? How do you get people to notice you?” (For […]

In: Online Marketing

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