ASH AMBIRGE

Author, CEO & Founder

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We Are Overthinking EVERYTHING

In: Productive Mother

We’ve all got these really exhausting mental scripts we tell ourselves.

For example, earlier today I was telling myself I was going to exercise, but then I told myself that, well, maybe notttttt, because I had something heavy for lunccchhhh, so I probably wouldn’t have the energggggy, and then it'd be harder than usuaaaal, and then I’d hate every minute of ittttt, and then I’d be reminded of how much I succccck, and then it might discourage meeeeee, and then and then and then and then and then and then and THEN…

Oh for the love of vodka, could we just shut the fuck up, already?

WE ARE OVERTHINKING EVERYTHING.

Not just me: all of us, every day, and especially when it comes to things like jobs and careers and businesses and decisions and all the future what ifs?????????????

Do you know how exhausting it is to overanalyze every single move you make?

I touched on this in my last post, this idea that sometimes it’s nice to just go through the motions without having to think anything more about it. Imagine how freeing that might feel? To decide to do something, anything, and then simply do it on autopilot—without having to always have the ultimate say? And control every little aspect? And contemplate and stew and hem and haw and debate and change your mind?

We're always trying to do everything we can to avoid the drudgery of routine, but maybe sometimes we need it. Maybe sometimes we do just need to show up at the same time, to the same place, and do the same thing, over and over and over again. It’s not the routine itself that makes something dreadful; it’s the activity. There’s a difference between spending your time in vain and spending it building something that matters to you.

So what if you just showed up at 2 o’clock in the afternoon every day, rain or funeral, and did the thing?

What if there were no more excuses, because there was no more thinking about it?

What if you didn’t have a choice, anymore?

I bet you could build a lot in twenty minutes a day.

But most of us won’t try, because there’s always a thousand reasons why not.

 

 

 

P.S. I worked out after all.

P.P.S. Up there I originally had a typo that read, “…and then I'd be harder than usuaaaal,” and I am so very glad I caught it because I just about died laughing except you would have thought I was a total creep.
P.P.P.S. I am a total creep. One who is soon to be leaf creeping in New England YAYYYYYYYYYYYYYY.
Oct 12

2017

We Are Overthinking EVERYTHING

Oct 12, 2017

We’ve all got these really exhausting mental scripts we tell ourselves. For example, earlier today I was telling myself I was going to exercise, but then I told myself that, well, maybe notttttt, because I had something heavy for lunccchhhh, so I probably wouldn’t have the energggggy, and then it’d be harder than usuaaaal, and […]

In: Productive Mother

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You know who’s funny? People who try to do everything. Talk about a dysfunctional relationship with time. Contrary to popular opinion, time is not always there for you when you need it. Yet, then you are all cute, telling yourself you’ll just “fit it in”—whatever “it” might be that day. Why does everyone think they’ll fit it in? […]

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You’re always going to have fifty million things to do—PLUS that asshole’s bar mitzvah.

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There’s a lot of pressure these days to be perfect. (Says the girl carrying thirty extra pounds and a dysfunctional pouty face.) As someone who used to be very all-or-nothing, over the years I’ve had to make some major peace with the fact that all-or-nothing is a gigantic, sweaty faced fool’s errand. :: How many times have you thought about […]

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I wrote today’s tip earlier today about copywriting. It was pretty fucking good, actually. I might have even made a joke about ham. But then I stalled. I hated the tip. The tip was useful, for sure. The tip was original, most definitely. And the tip was something that some people might have even printed […]

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

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