ASH AMBIRGE

Author, CEO & Founder

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WE ARE WASTING OUR BRAINS ON BULLSHIT (And Other Darling Sentiments)

In: Feeling Dead and Uninspired, Feeling Disillusioned With Life

You know those creeps who never drink any water and you're all, “BUT YOUR CELLS! YOUR CELLS ARE SHRIVELING LIKE LITTLE CALIFORNIA RAISINS!”  (Unless this is the kind of thing that only goes through my brain, in which case, welcome to my inner landscape, ya'll.)

I feel the same way about time. There are so many people who aren't drinking enough time; they're spending it, they're bleeding it dry, they're “making the most of every moment,” but they aren't retaining any of it for themselves. Time, like water, is a nutrient. It is sustenance. It is motherfucking health food for your brain. And we're so damn depleted.

A couple of years ago I was having a conversation with a girl in a hotel who wanted to give up her current life, switch careers, and start fresh. She didn't know what she wanted to do, so I asked her a simple question:

Well, what do you like? 

She stared blankly. Sadly, she didn't know. She could not answer this one simple, fundamental question of the human experience. She hadn't had time to really think about it, she said. She'd been so busy trying to get ahead, all these years, that she'd left herself behind.

This is the greatest tragedy of our time.

WE ARE WASTING OUR BRAINS. We're using them as storage units, there to process practical day-to-day tasks, but never something that nourishes us from the inside. Instead, we run our brains as if they were a factory, with thoughts rolling by on conveyor belts in order to be as productive as possible. Forget idle hands—our generation is terrified of idle brains.

But the idle brain is sorely underrated—and in fact, it's fucking fundamental when it comes to creating a creative, pleasurable, meaningful life.

How else will you engage in the deep thought necessary to understand yourself on more than a superficial level? (Likes: the color red, pizza pie, and board shorts, durrrrrr…) How else will you reflect on what you really want from your life? (Because you're allowed to want things from life, you know.) And furthermore, how else will you ever be able to give your brain the space to roam? To wander? To contemplate the array of beautiful, endless options this world affords us?

To my future artists, and writers, and creatives, and travelers, and dreamers, and big thinkers:

Guilt is a hologram.

Make space for yourself.

The only thing that matters is not what you did with your days, but that you deeply enjoyed living them.

Mar 25

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Why Moderation is for Losers.

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Growing up, my dad’s favorite line used to be, “Everything in moderation.” What a riot. One would assume that, after having those particular words-o-wisdom jack-hammered into my brain at least once per week, that I would have turned out, well, moderate. I’d think moderately, I’d travel moderately, I’d love moderately, and I’d live moderately. And […]

In: Feeling Dead and Uninspired

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2012

How to Be a Human.

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I sat in a plaza yesterday, behind La Moneda–Chile’s version of The White House. Diagonal paths come from all directions and meet up in the center, before darting off in opposite directions. People walk gruffly, generally ignoring one another–cell phones, busy faces, stern looks, fast paces. And just like in plazas everyday across the world… […]

In: Feeling Dead and Uninspired

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May 10

2018

WE ARE WASTING OUR BRAINS ON BULLSHIT (And Other Darling Sentiments)

May 10, 2018

You know those creeps who never drink any water and you’re all, “BUT YOUR CELLS! YOUR CELLS ARE SHRIVELING LIKE LITTLE CALIFORNIA RAISINS!”  (Unless this is the kind of thing that only goes through my brain, in which case, welcome to my inner landscape, ya’ll.) I feel the same way about time. There are so many people who aren’t drinking […]

In: Feeling Dead and Uninspired, Feeling Disillusioned With Life

READ ME >>

Jun 14

2019

If You Ain’t Feelin’ Your Work Anymore: HONEY, BURN THAT ISH DOWN.

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So, here’s an idea: making money is not courageous. Anybody can ring a bell for twenty years. “Look, ma—I’ve been standing over here ringing this bell for two entire decades—durh, durh, durh—and I finally got a sticker!” Making money is a relatively straightforward consequence of showing up to breathe in the right place. Cause and […]

In: Feeling Dead and Uninspired, Feeling Disillusioned With Life, Hate Your Job?

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Jun 9

2017

The World Isn’t Your Mommy

Jun 9, 2017

You know what’s crazy? There’s not actually a team of people assigned to your life, sitting around monitoring your blood work, and your bank accounts, and the health of your relationships, jotting down notes, circling areas of concern. There’s no supervisor. No one checking your progress. No one setting quarterly reviews. As a result, we […]

In: Feeling Dead and Uninspired, Feeling Disillusioned With Life

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2011

It’s Okay If You Suck At This. Otherwise Called, “Permission to Suck.” Otherwise Called, “Longest Blog Post Title Ever Because Obnoxiously Long Blog Post Titles Are Funny.”

Nov 6, 2011

It’s okay if…you’re drowning in self-doubt. It’s okay if…you don’t know where to start. It’s okay if…you started, but want to stop. It’s okay if…you sometimes mix up your priorities. It’s okay if…you didn’t say the right thing. It’s okay if…you really fucked up the first time around. It’s okay if…you fucked up the second time […]

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Dec 20

2012

Always Do. You’ll Be Glad You Did.

Dec 20, 2012

If you walked in the door right now, I don’t know if I’d run and hug you hard, or if you’d seem like a stranger now. I’d like to think that I’d hug you. I’d like to think that I’d bury my face into your chest and you’d smell like your old cologne–which kind, I […]

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