ASH AMBIRGE

Author, CEO & Founder

Learn More >>

The Hot Dog Theory of Money (And How to Ask For It With Ease)

In: How to Sell Yourself

I have a theory about money, and it goes like this:

If you were selling hot dogs at a hot dog stand, and some guy walked up and asked you how much a hot dog cost, would you hem and haw and say to the guy:

“Uh, well, let me see…usssssuually I charge between one dollar and three dollars-ish—yeah, that’s right—but since this is your first time buying a hot dog from me, I’m happy to work with you on the rate, or you could tell me what your budget is and we can go from there. How does that, um, sound?”

No! Because the price of a hot dog is the price of a hot dog—and you wouldn't feel guilty about stating the cost. You’d just state it. Part of the reason why you’d feel comfortable stating the cost, however, is because you’re just an employee, and you’re not setting the prices. It’s out of your hands.

Similarly, however, a lot of the pricing of your business is out of your hands, just the same. Believe it or not, your business is an separate entity from you, and it needs to generate a certain amount of revenue in order to exist. Those are simply the facts. And just because you’re a facilitator of that business, does not mean that you have the power to renegotiate all of the strategic pricing that your business has set. Doing so would be like being the kid at the hot dog stand, arbitrarily assigning different prices to every customer, taking a crap shoot at whether or not you’ll turn a profit that day.

The price is the price—and it exists for a reason.

And thinking about yourself as a vendor at a hot dog stand—hilariously smelly as that might seem—can be really helpful when it comes to getting the confidence to state your rates without wavering and/or shitting yourself silly.

(More delightful imagery, sponsored by The Middle Finger Project.)

571

READS

How Do You Make People Care About Your Work—Even When Your Work Is Lofty, Intangible, and Abstract as F***?

I’m working with a client, right now, who wants to sell emotional intelligence. That’s the result you get when you work with her. EQ, instead of IQ. And emotional intelligence is actually really, really important. It’s one of the biggest predictors of success, believe it or not. She’s read the literature. I’ve read the literature. […]

In: How to Sell Yourself

READ MORE >>

199

READS

$5 Discount or $5 Surcharge?

Would you rather get a $5 discount or receive a $5 surcharge? It’s the same change in price, just framed differently—and yet, I bet even the word “surcharge” just had you up in arms. LISTEN HERE, AT&T!!!!!!!!!!! That’s because humans are reeeeepulsed by the idea of losing something we already have. It makes us hangry. […]

In: How to Sell Yourself

READ MORE >>

1,463

READS

If you’re both killer & poet, YOU GET RICH.

“Most good copywriters fall into two categories: Poets and Killers. Poets see an ad as an end. Killers, as a means to an end. If you are both killer & poet? You get rich.” Ogilvy once said that about copywriters, but that’s just because he wasn’t around long enough to see the internet blow up. […]

In: How to Sell Yourself

READ MORE >>

3,695

READS

This Bastard Was Getting Paid $10,000 a Month.

This bastard was getting paid $10,000 dollars a month. He was on contract with my company at the time, brought on as a consultant to work directly with a young (and far less wrinkley-lipped) yours truly. This was some ten plus years ago, mind you, at a time when things like blogs were for morons who liked […]

In: How to Sell Yourself

READ MORE >>

506

READS

Are You Sorry About Charging Money?

I was talking to a client yesterday, who, bless her heart, is LITERALLY working for free. She feels bad charging. And my goodness, she’s one of the smartest, most qualified women in her industry! She’s out there helping people every single day, in person, face-to-face! She’s spearheading an entire movement in Canada! And now the […]

In: How to Sell Yourself

READ MORE >>

9,052

READS

Lots of Inquiries But No Sales? Help Is Here.

I get two questions all of the time: 1. How do I convert more email inquiries into actual customers & clients? (Who ideally have zero credit card limit and maybe even a mullet because wouldn’t that be fun?) 2. How do you manage to stay looking so young? Obviously no one really ever asks me […]

In: How to Sell Yourself

READ MORE >>

10,456

READS

CAUTION: Do NOT Pitch Yourself Like This. Ever.

I hate when there’s an elephant in the room. And let’s face it – we’ve got quite a few elephants roaming around our little online community. One of them is the fact that everybody’s trying to pitch everything, yet nobody knows HOW to pitch anything. For example, the other day we got this unsolicited pitch […]

In: How to Sell Yourself

READ MORE >>

5,986

READS

How to Cold Call Prospects Without Sounding Like a Tool

For those of you who don’t know, in a former life I used to sell advertising for an international print and online magazine. Think pencil skirts, a lot of telephone schmoozing, deal negotiations, contracts, national sales conferences and convincing a lot of fucking people they should give me thousands of dollars. You can imagine the […]

In: How to Sell Yourself

READ MORE >>

4,029

READS

Are You Selling The Wrong Thing?

Raise your hand if you’ve ever been guilty of making a list of “what’s included” that looks like this: Modules! PDFs! Videos! Audios of the Videos! Transcripts of the Audios of the Videos! Commentary on the transcripts of the Audios of the Videos! A revolutionary new—drum roll— Facebook Group! AND THERE’S MORE! Buy now and […]

In: How to Sell Yourself

READ MORE >>

Exclusive VIP Access

Join The Middle Finger Project mafia—over 75,000+ disobedient humans strong—and as a welcome gift (which I promise won’t be a thug named Vinny), I’ll send you a top secret discount code for our best-selling courses, kits and workshops. Because #SOLIDARITY.

It’s free, and you’ll also get new posts every week, plus at least one GIF of Betty White for the win.

Privacy Policy Info Here