ASH AMBIRGE

Author, CEO & Founder

Learn More >>

Sales Strategy #5810: Charge for the Pleasure of Doing Business With You

In: How to Sell Yourself

Leather, cigars and sex—that's the way the men smell as you walk into The Arts Club.

It is a members-only affair, and there is a dress code, which means that (a) You will wish yourself dead almost instantly (b) YOU WILL BE TERRIFIED TO FART.

Except after about eleven minutes of teenager-like awkwardness you will suddenly look around and love the place. Because there is something about being surrounded by extraordinary money and power that makes a person curious—or maybe it’s the $10,000 dress draped over the ass of the woman sitting next to you.

Like any members-only club, however, there's one critical component: actually being a member. Or, in my case, being the friend of a member who enters and feels exactly like she’s just driven a car straight into Hugh Grant’s dining room. Can they tell I'm from Scranton?!?!

Membership for this sort of thing typically costs several thousand of dollars a year, and I couldn't help but think to myself—on all three glorious occasions that I've been there as a guest, since arriving to London—what a great sales strategy.

Because you know what happens when you pay to become a member of something? You don't want it to go to waste. So anytime you're headed out for dinner, where are you going to want to go? The Arts Club. Anytime you're headed out for drinks, where are you going to want to go? The Arts Club. Anytime you've got a business meeting, where are you going to want to go? The Arts Club. (Just ask Client #4—we took her there yesterday for our afternoon brainstorming session!) After all, you paid for the privilege—might as well use it.

There is something to be said about the British pomp and circumstance from a sales perspective. In this regard, exclusivity is strategic; after all, everyone likes to feel special. And yet, most of us are still treating all of our customers like they're just anybody.

But the truth is, not everybody’s dollar is equal. And in some cases?

Your customer doesn't want theirs to be.

Sep 2

2014

The Short, Slightly Sarcastic Answer to (At Least Eleven) Things You’ve Always Wanted to Know About Selling Yourself. Featuring: A Strong Opinion.

Q: Should I give away free consults? A: Are you running a business or a charity? EEEEEEEEEEET. Time’s up. The correct answer is [extra title=”Unless you *are* running a charity, in which case, oops?” info=”tooltip” info_place=”top” info_trigger=”hover”]business. [/extra] Ding, ding, ding. And businesses are for profit. Key words: For profit. Respect your own time and prospects will, […]

In: How to Sell Yourself

READ MORE >>

Mar 6

2014

Are You Selling The Wrong Thing?

Raise your hand if you’ve ever been guilty of making a list of “what’s included” that looks like this: Modules! PDFs! Videos! Audios of the Videos! Transcripts of the Audios of the Videos! Commentary on the transcripts of the Audios of the Videos! A revolutionary new—drum roll— Facebook Group! AND THERE’S MORE! Buy now and […]

In: How to Sell Yourself

READ MORE >>

Sep 4

2017

Should You Offer a Payment Plan?

Yes—but only as a last resort. Put yourself in the buyer’s shoes: that $2,000 course you’re thinking about taking is COSTS APPROXIMATELY THE SAME AS A SMALL HORSE, however—that’s not to say you wouldn’t purchase a small horse (neiiiighhh!) if you could, say, put $97 a month toward the beast in all its glory. Which […]

In: How to Sell Yourself

READ MORE >>

Aug 5

2013

CAUTION: Do NOT Pitch Yourself Like This. Ever.

I hate when there’s an elephant in the room. And let’s face it – we’ve got quite a few elephants roaming around our little online community. One of them is the fact that everybody’s trying to pitch everything, yet nobody knows HOW to pitch anything. For example, the other day we got this unsolicited pitch […]

In: How to Sell Yourself

READ MORE >>

Jun 26

2014

Is It Annoying to Buy From You?

Everybody loves shopping, right? (Except maybe Ben Stein—imagine that guy in Kohl’s, or worse, going down a water slide. Two words: man thong.) You know who else loves shopping? The people who are looking for your services and products. There’s nothing like the high of thinking that you found it—the perfect photographer // vintage purse […]

In: How to Sell Yourself

READ MORE >>

Aug 14

2013

Lots of Inquiries But No Sales? Help Is Here.

I get two questions all of the time: 1. How do I convert more email inquiries into actual customers & clients? (Who ideally have zero credit card limit and maybe even a mullet because wouldn’t that be fun?) 2. How do you manage to stay looking so young? Obviously no one really ever asks me […]

In: How to Sell Yourself

READ MORE >>

Exclusive VIP Access

Join The Middle Finger Project mafia—over 75,000+ disobedient humans strong—and as a welcome gift (which I promise won’t be a thug named Vinny), I’ll send you a top secret discount code for our best-selling courses, kits and workshops. Because #SOLIDARITY.

It’s free, and you’ll also get new posts every week, plus at least one GIF of Betty White for the win.

Privacy Policy Info Here