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If You’re Not Dangerous, Get Out.

In: Marketing,

If you're not dangerous, we don't want to work with you.

You might have the qualifications.

Hell, you might have gone to Harvard.

Maybe you're perfectly competent.

Step it up.

Competence doesn't demand that anyone notice you, wonder about you, or care about you.  Nobody ever won an award for hitting a deadline on time.

We want to work with people who are feared. People who are [extra title=”But not Genghis Khan.” info=”tooltip” info_place=”top” info_trigger=”hover”]hated. [/extra]

It's easy to be loved; all you have to do is kiss the right ass. It's much harder to be hated; hate requires that you intimidate the players. That you're a direct threat to your industry. That your work is so good, you scare the best into despise.

Ironically, when you're the most dangerous person at the table, you find safety.

When you're the safest person at the table?

You find a boss.

Enter your email address and I'll rummage around in my bag of tricks for JUST the thing.



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In: Marketing,


become unf*ckwithable

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20 thoughts on "If You’re Not Dangerous, Get Out."

  1. Steve Roy says:

    Well I wouldn’t say I’m dangerous, but I am starting to find my voice. The biggest thing I’ve noticed is all the unsubscribes I am getting. These are the people that can’t handle my voice (and all the swearing), but all those who DO stick around, are my peeps!

  2. Liz says:

    I always thought about my dangerousness as being part of my “get sh*t done” policy and “it needs to happen, so it’s happening” mentality. I tend to take risks, and people get scared. The risks usually end up being totally worth it, though. I never thought this was a good thing. o.O