ASH AMBIRGE

Author, CEO & Founder

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Be Brave, Courageous, Interesting, Crazy, Difficult, Weird, and Downright Complicated. But Don’t You Ever Be Normal.

In: Feeling Dead and Uninspired, Feeling Disillusioned With Life

You know what’s fucked up?

Normal. Normal is so fucked up.

For example, it’s normal for expats to drink daily in Costa Rica. This is a terrible idea, and yet, because it’s done over and over again, it’s become normalized. NO ONE WILL GIVE YOU THE STINK EYE FOR SLUGGING A BEER AT 10AM, Y’ALL.

It’s also normal to check your phone as soon as you wake up, answer texts as soon as they’re received, and assume, wrongly, that you have to be on Instagram (or else.)

I think about the dangers of normal all the time.

How easy it is to fall into patterns, when the people around you are also falling into those patterns. When you stop feeling self-conscious about a behavior, because that behavior is now the expectation.

This is a problem.

Just because something is normal, doesn’t mean it’s a good idea. It means it’s normal.

…And it also means you’re numb.

Aug 30

2015

Big Things Don’t Happen in Big Ways

Aug 30, 2015

. That dot is where you are. ——–>           . This dot is where you want to be. (Which makes me sound like a woman named Bonnie with big hair in a cheesy 1985 Visa commercial, but alas, I’m just a woman named Ash with big hair in 2015.) People have […]

In: Feeling Dead and Uninspired

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Nov 5

2012

Where’s Your God Damn Pineapple?

Nov 5, 2012

There’s always a reason why you shouldn’t. Shouldn’t spend the money. Shouldn’t be so frivolous. Shouldn’t miss work. Shouldn’t be irresponsible. Shouldn’t act so hastily. And a million other reasons why you shouldn’t do what you’ve been wanting to do. The real question, of course, isn’t whether you should or you shouldn’t. Because when it […]

In: Feeling Dead and Uninspired

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Mar 14

2013

Success Is Where the Heart Is

Mar 14, 2013

He sat in the far corner of the room–no clip board, no notepad, no smile. I couldn’t make out his face–the room was dark and the curtains were drawn. I waited for Al Pacino to bust down the door, cigar in hand. I was seated near the door, at a table, with a woman named […]

In: Feeling Dead and Uninspired

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Jun 14

2019

If You Ain’t Feelin’ Your Work Anymore: HONEY, BURN THAT ISH DOWN.

Jun 14, 2019

So, here’s an idea: making money is not courageous. Anybody can ring a bell for twenty years. “Look, ma—I’ve been standing over here ringing this bell for two entire decades—durh, durh, durh—and I finally got a sticker!” Making money is a relatively straightforward consequence of showing up to breathe in the right place. Cause and […]

In: Feeling Dead and Uninspired, Feeling Disillusioned With Life, Hate Your Job?

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Feb 7

2013

Paper In Your Coffee

Feb 7, 2013

There are some people who don’t get the whole concept of an assembly line. You know who I’m talking about – those hanyacks at the Starbucks who come up beside you at the milk station, their panties in a bunch, tapping their foot, doing the hokey pokey at 8 o’clock in the morning because they […]

In: Feeling Dead and Uninspired

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Sep 7

2018

One Big, Sexy Question for Instant Clarification On: What the Hell Do I Want to Do With My Life?

Sep 7, 2018

I was reading something on the Internet yesterday that was praising this woman’s work, and I thought to myself: there’s such a difference between doing work and having work. (And yes, I italicized “such” in my mind.) To do work is to take on a task, whoever’s task it might be. To have work, though—work […]

In: Feeling Dead and Uninspired, Feeling Disillusioned With Life

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