ASH AMBIRGE

Author, CEO & Founder

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Make 50% of the Population Hate You

In: Online Marketing

“Make 50% of the population hate you.”

My editor reminded me of this the other day when we were talking about the main argument of my book. (And then I immediately wanted to tongue her.)

Because that’s what arguments do, after all: they stand in opposition to something. They take a stand, plant their flag, and proclaim something they believe to be true—that, by design, not everyone will be able to agree with. You don’t want everyone to agree with you: you want people to charge down the field with you. But that doesn’t just require an army: it requires an enemy, too.

No matter what you’re working on—a website, a brand, a book, a course—you need an enemy. You need 50% of the population to side against you. This is a radical departure from the way we’re used to thinking: how can I make as many people as possible like me? (As you twirl your hair and offer some dude a Kit Kat.) But this is the thing about making something that’s compelling: it can only be compelling to some. Otherwise, what you have isn’t compelling: it’s generic. And the last time I checked?

Nobody fangirls over Great Value.

Jun 27

2017

Looks Aren’t Superficial When It Comes to Making Money

Jun 27, 2017

So I buy these B12 supplements the other day—BECAUSE APPARENTLY MY BODY IS ALL, OH, VITAMIN B, HAHA, THAT’S CUTE—and it comes in this sturdy little bottle that feels very important, and I’m all excited because obviously I think that I’m doing a good deed slash being a responsible adult. So I go to open […]

In: Online Marketing

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Sep 27

2011

Ditch The Blankie, Grab A Set of Balls + Get Your Life Back on Track

Sep 27, 2011

So, I’ve got a proposition for you. Unfortunately, it does not involve fishnets, vodka, or smeared black eye makeup, and while we’re at it, I should mention it definitely doesn’t involve any of this bleepity bleep bleep bullshit either. Nor will it ever, unless, well…there’s pretty much no exceptions. Though I am rather fond of the idea […]

In: Online Marketing

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Jul 14

2011

Paris, Wankers + Marketing for Local Business Owners

Jul 14, 2011

So, I’m on a plane. I may or may not be drinking French wine from a miniature bottle that could really be bigger for seven dollars, but I mean, who’s really measuring? Don’t judge. I figure that between having never tried cigarettes, and having stuck up for the nerdy girl that one time in the […]

In: Online Marketing

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Nov 17

2017

Read This if You Need Eyeballs On Your Stuff But Have NO EFFING IDEA HOW TO GET ANYONE TO PAY ATTENTION TO YOU SO HELP YOU VODKA.

Nov 17, 2017

I just got done doing a live video sesh with my Unf*ckwithable Girlfriends, and one author got on and was telling us that she’d recently attended a comic convention where her ideal target market was hanging out, making it much easier for her to sell her books—as opposed to getting on the giant black hole […]

In: Online Marketing

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Oct 29

2012

Sexy Matters. Whether You Like It Or Not.

Oct 29, 2012

Sexy matters. We hate to think that’s true. We look at the girl strutting down the sidewalk, who’s obviously “trying too hard,” and we silently disapprove. But it’s not because she’s trying too hard. It’s because she makes us feel inferior.  To soothe our egos, we immediately start telling ourselves the story that we’re “better,” […]

In: Online Marketing

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Oct 17

2011

Cut The Fat.

Oct 17, 2011

Cut the fat. Give yourself the white space you need in order to grow. And… …pursue what you’re really here to pursue. Hint: It’s probably the one thing on your to-do list that doesn’t have any guidelines, instructions, paths to follow or tried and true ways of doing it. And that’s exactly why you’re procrastinating […]

In: Online Marketing

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Apr 3

2014

Difference Isn’t About Being Different.

Apr 3, 2014

You know what I’m passionate about? Elephants. Big, giant, hot chartreuse, polka dotted elephants. In the room. Online. Where there’s at least one Nigerian Prince sending out emails with the salutation, “Friend.” (Oh wait, that was me.) Right now, the elephant in the room I’m sitting in is the increasingly common practice of—how should I […]

In: Online Marketing

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

Enter your email address and I’ll send you my advice column every week sharing everything I’ve learned—and so much more.

But no serial killers. I promise I won’t send those.

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