ASH AMBIRGE

Author, CEO & Founder

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Make 50% of the Population Hate You

In: Online Marketing

“Make 50% of the population hate you.”

My editor reminded me of this the other day when we were talking about the main argument of my book. (And then I immediately wanted to tongue her.)

Because that’s what arguments do, after all: they stand in opposition to something. They take a stand, plant their flag, and proclaim something they believe to be true—that, by design, not everyone will be able to agree with. You don’t want everyone to agree with you: you want people to charge down the field with you. But that doesn’t just require an army: it requires an enemy, too.

No matter what you’re working on—a website, a brand, a book, a course—you need an enemy. You need 50% of the population to side against you. This is a radical departure from the way we’re used to thinking: how can I make as many people as possible like me? (As you twirl your hair and offer some dude a Kit Kat.) But this is the thing about making something that’s compelling: it can only be compelling to some. Otherwise, what you have isn’t compelling: it’s generic. And the last time I checked?

Nobody fangirls over Great Value.

Feb 2

2012

Is This Simple Thing Preventing You From Getting More Clients?

Feb 2, 2012

So once upon a time I dated a guy with lots of tattoos who worshiped his mom. Wait. Wait a minute. That has nothing to do with the story. Rewind. Back up. Let’s start again. *clears throat*– Once upon a time, my official job title was “Director of Business Development.” There. That’s better. Right story. […]

In: Online Marketing

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Jan 20

2015

Clear vs Clever Copywriting is a Big, Fat, Bloated Myth (And a Scapegoat for Subpar Writers)

Jan 20, 2015

I’m a very dirty writer. Not Fifty Shades of Grey dirty, but dirty in the way that I put sentences, thoughts, ideas together. My process is wild. Sexy. Free. Undomesticated. And while I wish the reason were because I’m just such a clay-faced, crochet-bra-top-wearing, sun-worshipping bohemian soul (I am laughably not), rather, it’s because I […]

In: Creative Writing for the Internet, Online Marketing

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Dec 11

2011

Why You SHOULD Sweat the Small Stuff. (Free Puma Included.)

Dec 11, 2011

Yesterday, I was certain I was going to die.  Not just on one occasion, but two. The first instance was when I agreed to ride an ancient, rusty, rickety, RIDICULOUS ski lift up the side of a volcano. Vollll. Caaaaa. Noooo. Obviously that’s what you do when you’re in Patagonia with a group of friends–ride […]

In: Online Marketing

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Oct 18

2012

How to Get People to Pay You More With Just ONE WORD.

Oct 18, 2012

His name was Joe. Rightfully so, because Joe was in charge of customer service at the Honda Dealer in good ol’ Scranton, Pennsylvania. And, I don’t know, I just trust men named Joe. I mean, you don’t want some jerkoff named Tucker invoicing you, do you? You’d leave and there’d be a doodle of a […]

In: Online Marketing

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Apr 20

2011

The Secret to Client Attraction – Grey Goose Vodka, Baby.

Apr 20, 2011

When I say the words, “Grey Goose,” what automatically comes to mind? a) Purple fairies b) Your high school prom date c) Roseanne Barr d) Vodka As much as I’d love it if the answer were C, you probably picked D, vodka. Congratulations, you are correct. Whether prompted or not, most everyone who sees the […]

In: Online Marketing

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Jan 10

2012

The Day The Cash Register Became Obsolete (WTF?)

Jan 10, 2012

Note:  This post contains adult language. It’s so adult, you might swear you’ve just been transported to a seedy, smoke-laced Las Vegas strip club filled with large Italian men. The good news is that you haven’t. The bad news is that somebody let me have my own blog. And…so we begin. What I want to […]

In: Online Marketing

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Mar 3

2012

Attention Is The Motherfucking Currency. OWN IT.

Mar 3, 2012

Yo. Just wrote an update to my Behind Closed Doors group, and thought it might be useful to share with you here, too. (Behind Closed Doors is my insider group where several times a week I put out quick-hit emails like the one below, sharing the deets on my own marketing + sales strategies for […]

In: Online Marketing

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May 19

2017

Businesses Are Like Books: The Best Ones Actually SAY Something

May 19, 2017

The best books are those that say something. That make a statement. Draw conclusions. Make connections. Contribute something new to the discussion. Otherwise, what’s the point in writing it? I think we can all agree that nobody wants to read book after book that regurgitates the same exact thing that they’ve read before. The same […]

In: Online Marketing

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I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

Enter your email address and I’ll send you my advice column every week sharing everything I’ve learned—and so much more.

But no serial killers. I promise I won’t send those.

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