Author, CEO & Founder

Learn More >>

Houston, We Have a Problem: Nobody Cares About You.

In: Online Marketing

So here's some Tuesday tough love (which is not even a category, but I'm making it one today):

You know why you're not making the money you want to be making?

Getting the clients you want to be getting?

And/or living the life you want to be living?

Do you know why?

The reason is simple.

Nobody cares.

That's it. It's simple. Nobody cares.

Nobody cares what you're doing. And nobody cares about you.


That's harsh, so let me pat some baby powder on your ass real quick and then explain what I mean. (Because, seriously, if someone were so blunt with me, I'd demand some damn baby powder, too. And a vodka. But unfortunately it's BYOV today, so you're on your own.)

Let's back up the train for a second–am I saying that people shouldn't care about you? No. Am I saying you aren't worth paying attention to? Absolutely not.

What I am saying, however, is that you might not be making people care enough. And by that, what I really mean is that you might not be LEADING enough.

If you're out there and you really know your stuff, then you damn well better act like it. And the best way to act like it isn't about playing nice, or reciting quotes, or asking questions, or jacking off on Twitter all day long and “connecting” with everyone and their brother–everyone except the people who are going to PAY YOU.

No. The best way to act like it is to LEAD THE PEOPLE YOU WANT AS CUSTOMERS.

What does that mean?

It means taking a stance.

It means having an opinion.

It means giving that opinion.

And it means doing so with unshakable confidence.

It means treating your business like a business (and not a child's hobby).

It means showing up when you say you're going to, and doing what you've promised.

It means being useful.

It means being helpful.

It means being the GO-TO person for YOUR THING.

It means knowing your shit.

And proving it.

It means understanding what your customers crave…

and then going out of your damn way to give it to them. (And give it to 'em hard.)

It means standing up

When everyone else is sitting down

And it means having a voice

In a sea of silence.

It isn't always easy.

But neither is swallowing the fact that you could have BEEN MORE – DONE MORE – HAD MORE – MADE MORE – LIVED MORE…

but chose not to.

So stand the fuck up.

And lead somebody.


Then watch how it affects your sales.

Your self-esteem.

Your business.

And your life.

Give 'em something to care about.

And they will.

That's when you'll really have a business.

Anything else is just a sorry facade of a dream that could have been.

Don't let it be. 

The Middle Finger Project. Not Your Grandmother's Blog.

Oct 19


Make 50% of the Population Hate You

“Make 50% of the population hate you.” My editor reminded me of this the other day when we were talking about the main argument of my book. (And then I immediately wanted to tongue her.) Because that’s what arguments do, after all: they stand in opposition to something. They take a stand, plant their flag, […]

In: Online Marketing


Aug 22


Don’t Sell a Product—Sell a Person Their Identity

It’s been a while since I read the New York Times Insider subscription that I’ve been paying for since 2015. It’s $45 dollars month, so from time-to-time, I think to myself: Meh, guess I should cancel it. You know, to be a financially responsible person and all. (I’ve heard those are some good eggs, those […]

In: Online Marketing


Jun 11


The Devil Isn’t In The Details. Your Next Dollar Is.

I was seated in the exit row. And when you’re seated in the exit row, you’re obligated to at least pretend to pay attention to the flight safety video, as 300 other people glance over at you and think, “Great. So that’s the dingle berry in charge of our lives.” I didn’t want to watch […]

In: Online Marketing


Oct 18


How to Get People to Pay You More With Just ONE WORD.

His name was Joe. Rightfully so, because Joe was in charge of customer service at the Honda Dealer in good ol’ Scranton, Pennsylvania. And, I don’t know, I just trust men named Joe. I mean, you don’t want some jerkoff named Tucker invoicing you, do you? You’d leave and there’d be a doodle of a […]

In: Online Marketing


Jan 22


Why Your Clients Should Never Have to “Think About It”

READ THIS FIRST. People are moving so fast now that they don’t have time to think. They’re scanning, swiping, clicking, liking, tweeting and moving on at full velocity. They’re making decisions based on feelings, not facts. They are often choosing not because of what they think, but because of how something makes them feel. What […]

In: Online Marketing


Oct 17


Cut The Fat.

Cut the fat. Give yourself the white space you need in order to grow. And… …pursue what you’re really here to pursue. Hint: It’s probably the one thing on your to-do list that doesn’t have any guidelines, instructions, paths to follow or tried and true ways of doing it. And that’s exactly why you’re procrastinating […]

In: Online Marketing


Exclusive VIP Access

Join The Middle Finger Project mafia—over 75,000+ disobedient humans strong—and as a welcome gift (which I promise won’t be a thug named Vinny), I’ll send you a top secret discount code for our best-selling courses, kits and workshops. Because #SOLIDARITY.

It’s free, and you’ll also get new posts every week, plus at least one GIF of Betty White for the win.

Privacy Policy Info Here