ASH AMBIRGE

Author, CEO & Founder

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THIS VIDEO, THOUGH. Talk About Making Me Hot, Hot, Hot With Desire. (Not That Kind.) (But Maybe?)

In: Online Marketing

One of our subscribers created this video, recently, to promote her business—and HOLY FUCK.

That is all I want to say, over and over and over again. Holy. Fuck. (Which is obviously the best testament there is.)

If you’ve ever doubted the fact that emotion sells, I challenge you to think again.

Because anyone can start a business writing other people’s bios (the way she’s niched this is brilliant, by the way); but not everyone can make you long for one.

That's the difference between someone who’s selling their services, and someone who’s selling a story.

The person selling a service has to do a whole lot of convincing to do to get to yes. The person selling the story, on the other hand, gets the yes first—and then can sell whatever they like.

Feb 21

2012

How Being Unapologetic Helps Me–And You–Win At Biz

First of all, if you want teddy bears, get off this blog. Teddy bears and hand holding is for other people. Here, we’re about fresh ones right across the face. I don’t have time for bullshit, and neither do you.–  Second, if you aren’t going to take the quality of your life seriously, get off […]

In: Online Marketing

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Jan 14

2014

What You Say Is More Important Than What You Sell

What you say is more important than what you sell.  Creativity is not a child’s luxury; it’s a smart business strategy. If you’re wondering whether creativity is a waste of time; if you’re convinced that  “your product / service / website will speak for itself,” then think twice: Because creativity, as it’s usually defined, is […]

In: Online Marketing

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