ASH AMBIRGE

Author, CEO & Founder

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THIS VIDEO, THOUGH. Talk About Making Me Hot, Hot, Hot With Desire. (Not That Kind.) (But Maybe?)

In: Creativity, Marketing, Selling,

One of the members of my business support group created this video, recently, to promote her business—and HOLY FUCK.

That is all I want to say, over and over and over again. Holy. Fuck. (Which is obviously the best testament there is.)

If you’ve ever doubted the fact that emotion sells, I challenge you to think again.

Because anyone can start a business writing other people’s bios (the way she’s niched this is brilliant, by the way); but not everyone can make you long for one.

That's the difference between someone who’s selling their services, and someone who’s selling a story.

The person selling a service has to do a whole lot of convincing to do to get to yes. The person selling the story, on the other hand, gets the yes first—and then can sell whatever they like.

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