In: Creativity, Marketing, Selling,
That is all I want to say, over and over and over again. Holy. Fuck. (Which is obviously the best testament there is.)
If you’ve ever doubted the fact that emotion sells, I challenge you to think again.
Because anyone can start a business writing other people’s bios (the way she’s niched this is brilliant, by the way); but not everyone can make you long for one.
That’s the difference between someone who’s selling their services, and someone who’s selling a story.
The person selling a service has to do a whole lot of convincing to do to get to yes. The person selling the story, on the other hand, gets the yes first—and then can sell whatever they like.