ASH AMBIRGE

Author, CEO & Founder

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Businesses Are Like Books: The Best Ones Actually SAY Something

In: Branding, Business 101,

The best books are those that say something. That make a statement. Draw conclusions. Make connections. Contribute something new to the discussion.

Otherwise, what’s the point in writing it?

I think we can all agree that nobody wants to read book after book that regurgitates the same exact thing that they’ve read before.

The same thing applies to business.

If you look at your business as a story, is it one worth reading?

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Let’s Get One Thing Straight: There’s Only One Way to Stand Out from the Sea of Sameness, and It’s Free

Everyone wants to stand out from the sea of sameness—a phrase I coined years ago, right here on this blog, when the Internet first started teetering toward “me, too!” syndrome. Ask most people how to stand out, and depending on their industry, they’ll tell you something different: Get a website! Learn how to write copy! […]

In: Branding, Marketing, Success,

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Nice Brands Finish Last

[x_blockquote type=”center”]I take it as an insult when somebody calls me The N Word: Nice.[/x_blockquote] Out of 100,000 adjectives in the English language, if the best you can come up with is nice, then I’m doing something wrong. It’s like spending Thanksgiving Day ripping out gizzards and mashing actual potatoes, only to be told that […]

In: Branding, Communication, Confidence,

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How to become an unf*ckwithable freelancer

What does it mean to be unf*ckwithable? View the 10 commandments >>

 

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