In: Branding, Business 101,
The best books are those that say something. That make a statement. Draw conclusions. Make connections. Contribute something new to the discussion.
Otherwise, what’s the point in writing it?
I think we can all agree that nobody wants to read book after book that regurgitates the same exact thing that they’ve read before.
The same thing applies to business.
If you look at your business as a story, is it one worth reading?