ASH AMBIRGE

Author, CEO & Founder

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Businesses Are Like Books: The Best Ones Actually SAY Something

In: Branding, Business 101,

The best books are those that say something. That make a statement. Draw conclusions. Make connections. Contribute something new to the discussion.

Otherwise, what’s the point in writing it?

I think we can all agree that nobody wants to read book after book that regurgitates the same exact thing that they’ve read before.

The same thing applies to business.

If you look at your business as a story, is it one worth reading?

Enter your email address and I'll rummage around in my bag of tricks for JUST the thing.

327

READS

What Do You Believe? Package THAT.

Everyone wants their ideas to spread. This is what marketing is all about. What is often neglected, however, is that you have to have an idea first. Everyone’s trying to sell “design” or “copywriting” or “coaching” or “services”—God forbid—but these things are merely categories, not concepts. What do you believe? Package THAT.       […]

In: Branding, Marketing,

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343

READS

The Noodle Test: Is Your Business Idea Any Good?

When you’re weighing out your business ideas, do not cave to the pressure of having to do something new. You do not have to be the first—you just have to be the only. There’s a difference. If you think about it, there are plenty of restaurants using all the same ingredients. After all, there are only […]

In: Branding, Business 101,

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653

READS

“My Brand is Boring As Fuck. With a Capital F.”

Andddddd it’s a wrap! We took The Cotswolds by motherloving storm this past week, as I led a cozy, intimate business retreat with five killer women in the English countryside, complete with fireside chats, darling little pubs, open-air picnics, tons of peppermint tea, and, of course, trekking around in our wellies through refreshingly moist meadows […]

In: Branding, Business 101, Success,

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