Author, CEO & Founder

Learn More >>

You are not anyone’s only option. (…So now what?)

In: Online Marketing

We made out for hours that night.

College kids stepped clumsily around us, spilling their beer as much as their morals.

It was an era of chunky blonde highlights and boot cut jeans, tanning beds and lacy little lingerie tops from Express. My favorite was champagne & cream colored. I had it on that night.

Because, as any college girl knows, all it takes to get attention is a nice ass and, well, lacy little lingerie tops from Express.

But then, of course, when you're in your twenties, and you've got to work a little harder.

You've got to “have a good head on your shoulders,” and “be going places.” You've got to know how to make a great first impression, learn the art of schmoozing, and maybe even own furniture. You might not know what you're doing, but at least you look the part.

Then after that comes the interesting part. Because after your twenties, you stop getting attention—

—and you have to actually start earning it.  

You're expected to have an opinion, contribute to the conversation, prove yourself, and be interesting. Not just look interesting. And rightfully so. What the hell have you been doing for 30+ years that you don't have any opinions?

And that's all well and good. Most of us naturally mature into delightfully opinionated human beings eventually. <Insert big toothy smile.>

But now you have a new problem.

Your business is still acting like a freewheelin' college girl.

It's running around, showing off its lacy new website, making out with doing business with whoever's game.

Or maybe it's in its twenties, figuring out an actual strategy to “go places,” and “have a good {business} head on its shoulders.” Your business might not actually know what it's doing, but at least it looks the part.

But eventually, in order to actually matter, in order to actually grow, in order to actually make the money you want to be making, you've got to get past the superficial. You've got to start earning the attention you crave.

Because mama ain't givin' it up after the novelty wears off. And by mama I mean the world.

And the only way to earn the world's attention?

Is to painstakingly slave to make sure your business has an opinion, contributes to the conversation, proves itself, and actually becomes interesting—instead of just looking it.

Which, if you'll notice, all relates back to language, and words, and ideas—and most importantly, communicating those ideas in interesting ways.

This is why what you say is more important than what you sell.

And it's why I do the work that I do. It's why copywriting is never just “some copy.” And it's why people doing the same darn thing as you are making 6 figures+.

You are not anyone's only option.

The key is becoming the only option they want.

Jan 22


Why Your Clients Should Never Have to “Think About It”

Jan 22, 2013

READ THIS FIRST. People are moving so fast now that they don’t have time to think. They’re scanning, swiping, clicking, liking, tweeting and moving on at full velocity. They’re making decisions based on feelings, not facts. They are often choosing not because of what they think, but because of how something makes them feel. What […]

In: Online Marketing


Jun 11


The Devil Isn’t In The Details. Your Next Dollar Is.

Jun 11, 2014

I was seated in the exit row. And when you’re seated in the exit row, you’re obligated to at least pretend to pay attention to the flight safety video, as 300 other people glance over at you and think, “Great. So that’s the dingle berry in charge of our lives.” I didn’t want to watch […]

In: Online Marketing


Oct 29


So, People Suck at Talking to Each Other

Oct 29, 2014

People suck at talking to each other. I’ve thought about this post for days now, and turns out? That’s my grand epiphany. My big, profound opening line. As a professional communicator & copywriter, trained linguist, PR expert and author of that filthy blog, “The Middle Finger Project” (my hooligan credentials), I get paid to say […]

In: Online Marketing


Mar 30


Making Money As an Act of Philanthrophy

Mar 30, 2011

Because quotes are sexy. And so is money that feels good to make. BE SOMEBODY. “You want to be rich in order that you may eat, drink, and be merry when it is time to do these things; in order that you may surround yourself with beautiful things, see distant lands, feed your mind, and […]

In: Online Marketing


Jan 19


I Want You. Now.

Jan 19, 2012

…yeah, you. Not so much in the, take-me-to-bed-tiger kind of way (that’s tomorrow. really. just wait.), but in a I-want-to-know-what-you-think kind of way. Not about the ozone. Or how much profanity I use. Or the fact that I apparently suck at responding to emails. (Shhhhhhhhh. I’m getting better!) I want to know what you think […]

In: Online Marketing


Oct 11


How Dating Chilean Men Can Help You Succeed In Business. Kind of. And Why Bloody Noses Are Not Okay, Which Is Not Related to The Story At All, But You Should Read About It, Anyway.

Oct 11, 2011

So the other day there was a guy. Isn’t there always a guy? Anyway, the other day there was a guy, and I may or may not have been kissing said guy. Said guy is so attractive, that I’m almost nervous to be kissing him, because, as we all know, when you’re kissing really attractive […]

In: Online Marketing


Jan 10


The 11 Word Equation for Surefire Business Success

Jan 10, 2011

How you shine + How you can help others shine= BUSINESS BRILLIANCE Take a hard look at that, and really think about what that means. It’s the only equation you need to know. The rest are details that can be sorted along the way. So, what are you waiting for? Do the math, and get […]

In: Online Marketing


Sep 6


Marketing Is Fucking Weird, Isn’t It?

Sep 6, 2017

Marketing is fucking weird, isn’t it? Everyone’s really anxious about it all the time, and it makes lots of people go into hiding and never, ever, ever want to come out. (I think they imagine others looking at them and pointing and growling, “Youuuu dirty rotten slimmmmmmmmmeeeeeeeeeeeeeeeeeeeeee.) But I gotta say: marketing gets really easy […]

In: Online Marketing


May 19


Businesses Are Like Books: The Best Ones Actually SAY Something

May 19, 2017

The best books are those that say something. That make a statement. Draw conclusions. Make connections. Contribute something new to the discussion. Otherwise, what’s the point in writing it? I think we can all agree that nobody wants to read book after book that regurgitates the same exact thing that they’ve read before. The same […]

In: Online Marketing


Oct 16


She Wrote the Book On It

Oct 16, 2017

At my retreat in the Cotswolds, this past summer, I gave everyone salmon-colored Kate Spade notebooks that read on the cover: She wrote the book on it. It’s a theme I teach and live and breathe and bleed. Everyone’s always asking, “How do you market yourself? How do you get people to notice you?” (For […]

In: Online Marketing


I'm a Bad Influence on Women

Hey, I’m Ash! Twenty years ago I was a small town girl growing up in a trailer park in rural Pennsylvania. Fifteen years ago, I lost my family and everything I knew right as I became the first to graduate college. Fourteen years ago, I found myself leaving everything behind for a new life in the city where I could be “normal.” Ten years ago I realized normal was the most disappointing thing that ever happened to me. Nine years ago I quit my job in advertising and pursued my dreams as a creative writer. Eight years ago, I built a 6-figure business doing what I love using nothing more than the Internet and my voice. And now, today, I’m the founder of The Middle Finger Project, an irreverent media co. that helps other women find their voice and teaches them to use it to build whatever the f*ck they want to. With a book coming out with Penguin Random House in February 2020 (YASSS, WE’RE A PRODUCT IN TARGET!) I’m proud to be a bad influence on women and guide them into doing something disobediently brave with their life and their career.

Enter your email address and I’ll send you my advice column every week sharing everything I’ve learned—and so much more.

But no serial killers. I promise I won’t send those.

Privacy Policy Info Here