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The Real Trick to Brilliant Writing

You know what makes for brilliant writing? Not what you say, but the way you say it. The execution. The way you jockey your message onto a page. There are 354 different ways to tell any story. (Exact figure, give or take a few thousand or so.) You can start at the beginning, or you […]

In: Marketing, Writing,

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Turns Out, You *Can’t* Do it All—So How Do You Pick?

You know who’s funny? People who try to do everything. Talk about a dysfunctional relationship with time. Contrary to popular opinion, time is not always there for you when you need it. Yet, then you are all cute, telling yourself you’ll just “fit it in”—whatever “it” might be that day. Why does everyone think they’ll fit it in? […]

In: Marketing,

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How to Sell a $250,000 Diamond Ring

You know how when you want to sound professional on the phone, you do that thing where you clear your throat, steady your voice, and then inevitably start talking THREE OCTAVES HIGHER in that sickening sweet, Southern-Belle-esque manner, almost as if you were speaking to a priest, or maybe the sheriff, all while using words […]

In: Marketing, Selling,

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SWEATY ARMPIT ALERT: 67% of the people that were about to give you money…don’t.

Ever think you’ve got Alzheimer’s, or am I the only asshole running around forgetting the word “lollipop?” Let me tell you, there’s nothing worse than forgetting the word “lollipop” in front of a stranger. It’s not like it’s some academic word one could be forgiven for forgetting, like idiosyncrasy—which I feel like is forgivable. I […]

In: Marketing, Selling, Writing,

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One word might be costing you thousands of dollars. What is it?

“What do you own?” he asked her. “I own lots of things,” she replied, before going on to stumble through a list: Her car, her favorite Gucci purse, a timeshare in Mexico, her 300,000 count Egyptian cotton bedsheets. “No you don’t,” he said calmly. “Yes I–” she started. “You don’t own any of those things, because […]

In: Marketing, Writing,

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You’re always going to have fifty million things to do—PLUS that asshole’s bar mitzvah.

There’s a lot of pressure these days to be perfect. (Says the girl carrying thirty extra pounds and a dysfunctional pouty face.) As someone who used to be very all-or-nothing, over the years I’ve had to make some major peace with the fact that all-or-nothing is a gigantic, sweaty faced fool’s errand. :: How many times have you thought about […]

In: Business 101, Marketing, Selling, Writing,

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