The Blog

May 15

2017

Self-Promotion Doesn’t Have to Turn You Into a Self-Absorbed A-Hole

It’s a funny thing, promoting yourself. I’m fairly certain most people would rather have a perfectly minty molar ripped violently from their mouth, using a rusty tool from the 1950’s, performed by a man named Jacque, than they would ever want to dare “sound like they are bragging.” Self-promotion is hard because nobody wants to […]

In: Online Marketing

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May 13

2017

Let’s Get One Thing Straight: There’s Only One Way to Stand Out from the Sea of Sameness, and It’s Free

Everyone wants to stand out from the sea of sameness—a phrase I coined years ago, right here on this blog, when the Internet first started teetering toward “me, too!” syndrome. Ask most people how to stand out, and depending on their industry, they’ll tell you something different: Get a website! Learn how to write copy! […]

In: Online Marketing

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May 2

2017

What Do You Believe? Package THAT.

Everyone wants their ideas to spread. This is what marketing is all about. What is often neglected, however, is that you have to have an idea first. Everyone’s trying to sell “design” or “copywriting” or “coaching” or “services”—God forbid—but these things are merely categories, not concepts. What do you believe? Package THAT.       […]

In: Online Marketing

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Apr 24

2017

How to Engineer an Effective Bribe—And Get the World to Do What You Want

Think about what makes for a great bribe. If you swing by the makeup counter at Nordstrom’s and the sales associate tells you that if you spend $100, she’s going to—drum roll—“give you something special,” that makes for a terrible bribe, because “something special” could be a used Q-Tip, for all we know, and if […]

In: Online Marketing

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Apr 20

2017

Own Your Edge

Checking into a hotel can be a nightmare. Long lines. Tourists in hiking shoes. That bald guy pounding a beer. (At least, this was the scholarly scene I witnessed yesterday.) (Just kidding, I rooted him on.)But hotels are reticent to replace humans with technology, because they fear they’ll be sacrificing “the personal touch.” Do you know […]

In: Online Marketing

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Nov 19

2015

What if My Customers Aren’t All the Same? How Do I Appeal to Multiple Targets? It’s called Positioning (And for Once I’m Not Talking About the Kama Sutra)

SELLING YOUR STUFF TO OTHER HUMANS IS HARD. (Caps required.) It’s hard for a number of reasons, but one of the biggest reasons is because nobody really knows what to say. We’re all filled with a million different ugly little self-doubts floating around our nervous little brains. What should the headline say? Do I emphasize […]

In: Online Marketing

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Sep 9

2015

“But How The $&%* Do I EXPLAIN What I’m Selling?”

You know how when you go to talk about something you’re selling (a class, a product, an idea…) and you’re all, “BUT HOW DO I EXPLAIN THAT?” (Cue brainstorm hangover.) Things are always so much easier to understand in your head, aren’t they? After all, YOU know what you’re selling. YOU know how great it […]

In: Online Marketing

1,941 READS
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May 19

2015

Moron Shoes With Holes In Them: What Makes Somebody Buy Something…Or Not?

You know those little moron shoes with the holes in them? Those plastic clog looking things that look like the most repulsive foot trend known to man? I’ve always been shocked those shoes gained any footing in the marketplace. *Insert shit-eating grin* But, really. If you’re spending good money to put this neon green bucket […]

In: Online Marketing

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