The Blog

Sep 14

2017

A Quick Piece of (Marketing) Advice for Every Broke, Newbie Entrepreneur Who Doesn’t Have Two Cents to Rub Together (YET…)

A question I get a lot is: what a limited marketing budget, what’s the one thing you’d do? And my answer is this: I would talk. I would talk about it everywhere, in front of whoever will listen. The medium doesn’t matter—the fact that you’re out there talking does. Instagram videos. Twitter streams. Podcasts. Webinars. YouTube. […]

In: Online Marketing

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Sep 6

2017

Marketing Is Fucking Weird, Isn’t It?

Marketing is fucking weird, isn’t it? Everyone’s really anxious about it all the time, and it makes lots of people go into hiding and never, ever, ever want to come out. (I think they imagine others looking at them and pointing and growling, “Youuuu dirty rotten slimmmmmmmmmeeeeeeeeeeeeeeeeeeeeee.) But I gotta say: marketing gets really easy […]

In: Online Marketing

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Aug 22

2017

Don’t Sell a Product—Sell a Person Their Identity

It’s been a while since I read the New York Times Insider subscription that I’ve been paying for since 2015. It’s $45 dollars month, so from time-to-time, I think to myself: Meh, guess I should cancel it. You know, to be a financially responsible person and all. (I’ve heard those are some good eggs, those […]

In: Online Marketing

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Jul 6

2017

We Don’t Sell Those

There is a rose company, here in the UK, that doesn’t give a fuck that they don’t sell daisies. It’s delightfully refreshing, in fact. There are no apologies about it; no wishy washiness; no trying to cover all the bases. Just this base is fine, thanks. Notice the quiet confidence it exudes? I’m also betting […]

In: Online Marketing

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Jun 27

2017

Looks Aren’t Superficial When It Comes to Making Money

So I buy these B12 supplements the other day—BECAUSE APPARENTLY MY BODY IS ALL, OH, VITAMIN B, HAHA, THAT’S CUTE—and it comes in this sturdy little bottle that feels very important, and I’m all excited because obviously I think that I’m doing a good deed slash being a responsible adult. So I go to open […]

In: Online Marketing

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