The Blog

331

READS

Love or Money? Which Should You Go For in Business, In Your Next Project, In Your Next Great Lust Affair With Life?

There are the passionistas and the opportunists. The passionistas argue you should do what you love. The opportunists argue you should do what you see. In a place like Costa Rica, where C and I have a home, there’s so much opportunity it’s dizzying. Every five minutes I’m starting a new business in my brain. […]

In: Branding, Business 101, Marketing, Success,

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482

READS

Let’s Get One Thing Straight: There’s Only One Way to Stand Out from the Sea of Sameness, and It’s Free

Everyone wants to stand out from the sea of sameness—a phrase I coined years ago, right here on this blog, when the Internet first started teetering toward “me, too!” syndrome. Ask most people how to stand out, and depending on their industry, they’ll tell you something different: Get a website! Learn how to write copy! […]

In: Branding, Marketing, Success,

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455

READS

How Do You Make People Care About Your Work—Even When Your Work Is Lofty, Intangible, and Abstract as F***?

I’m working with a client, right now, who wants to sell emotional intelligence. That’s the result you get when you work with her. EQ, instead of IQ. And emotional intelligence is actually really, really important. It’s one of the biggest predictors of success, believe it or not. She’s read the literature. I’ve read the literature. […]

In: Business 101, Marketing,

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318

READS

What Do You Believe? Package THAT.

Everyone wants their ideas to spread. This is what marketing is all about. What is often neglected, however, is that you have to have an idea first. Everyone’s trying to sell “design” or “copywriting” or “coaching” or “services”—God forbid—but these things are merely categories, not concepts. What do you believe? Package THAT.       […]

In: Branding, Marketing,

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286

READS

Make Something That Matters

Things aren’t always what they seem. An email list full of 100,000 people is meaningless if only 100 of those people open the emails. Similarly, an email list of 100 people, with 100 of those people opening them, does mean something. Who is more successful? And who is doing something that actually matters?

In: Creating, Marketing, Success,

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