The Blog

1,130

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The Devil Isn’t In The Details. Your Next Dollar Is.

I was seated in the exit row. And when you’re seated in the exit row, you’re obligated to at least pretend to pay attention to the flight safety video, as 300 other people glance over at you and think, “Great. So that’s the dingle berry in charge of our lives.” I didn’t want to watch […]

In: Marketing,

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6,154

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Are You Peeing In The Sea of Sameness?

I was disgusted. She was the 11th person to pass by trying to peddle the same exact selection of sunglasses that ten other people had peddled just seconds before. “Senorita?” she said, tapping me on the shoulder from behind my table once more. I ignored her once more. She circled around me in case I […]

In: Marketing,

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2,951

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What You Say Is More Important Than What You Sell

What you say is more important than what you sell.  Creativity is not a child’s luxury; it’s a smart business strategy. If you’re wondering whether creativity is a waste of time; if you’re convinced that  “your product / service / website will speak for itself,” then think twice: Because creativity, as it’s usually defined, is […]

In: Marketing,

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5,226

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You Are Not a 7-Eleven.

“People need to understand what the fuck BUSINESS HOURS mean. I’m not 7-eleven, folks. I am not. If I wanted to be, I’d just run a 7-eleven. Big Gulps all the fuck around.”– Got that email from a frustrated business owner yesterday. I laughed so hard I almost spit wine on my bed. (I said almost. […]

In: Life, Marketing,

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2,141

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Want to Stand Out In a Sea of Competitors? Stand UP.

Say you’re shopping for a diamond. “You’re shopping for a diamond.” (<—Anyone who just made that joke in their head is FIRED…but also sort of hilarious.) Popping over to Google, you search for the goods, pounding out “perfect diamonds” with your click-clacking fingers and hoping for the best. The result? Websites and websites and websites […]

In: Marketing,

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1,069

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Worst Case Scenarios are a GIFT.

A lot of people cower at the foot of, say, everything they want to be doing, in fear of the “worse case scenario.” And in some ways, they’re right. YES. The worst case scenario might mean horrifying consequences. It might mean shame. It might mean losing your virginity dignity. YES. The worst case scenario might […]

In: Marketing,

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