The Blog

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What You Say Is More Important Than What You Sell

What you say is more important than what you sell.  Creativity is not a child’s luxury; it’s a smart business strategy. If you’re wondering whether creativity is a waste of time; if you’re convinced that  “your product / service / website will speak for itself,” then think twice: Because creativity, as it’s usually defined, is […]

In: Marketing,

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You Are Not a 7-Eleven.

“People need to understand what the fuck BUSINESS HOURS mean. I’m not 7-eleven, folks. I am not. If I wanted to be, I’d just run a 7-eleven. Big Gulps all the fuck around.”– Got that email from a frustrated business owner yesterday. I laughed so hard I almost spit wine on my bed. (I said almost. […]

In: Life, Marketing,

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Want to Stand Out In a Sea of Competitors? Stand UP.

Say you’re shopping for a diamond. “You’re shopping for a diamond.” (<—Anyone who just made that joke in their head is FIRED…but also sort of hilarious.) Popping over to Google, you search for the goods, pounding out “perfect diamonds” with your click-clacking fingers and hoping for the best. The result? Websites and websites and websites […]

In: Marketing,

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Worst Case Scenarios are a GIFT.

A lot of people cower at the foot of, say, everything they want to be doing, in fear of the “worse case scenario.” And in some ways, they’re right. YES. The worst case scenario might mean horrifying consequences. It might mean shame. It might mean losing your virginity dignity. YES. The worst case scenario might […]

In: Marketing,

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Why You Shouldn’t Worry About Turning People Off. Ever.

This past weekend, my best friend since the second grade who is probably the best friend you could ask for and aren’t you jealous? sent me a picture from a restaurant in Pittsburgh, where she was visiting, with a note that said, “Thought you would love this!” And wasn’t she right. I did love it. […]

In: Marketing,

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On Getting the World to Pay Attention to You

I’m pretty sure one of the things on my Top 10 List of Life’s Secret Weapons That Everyone Should Know About Because They Help You Get Ahead Faster Than Everyone Else on the Planet is this: Learning how to make an unforgettable, cannot-be-ignored kind of STATEMENT. This is likely why I favor obnoxious bauble necklaces and blog headers […]

In: Marketing,

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Tired of Being Told To “Differentiate Yourself?”

Everyone tells you to be unique. Find your USP. Differentiate yourself. (Meanwhile, you’re all, “Stab, stab stab, I’m the same, I’m the same, I’m the same – how am I suppose to “differentiate” life coaching?) And so you take a drink, because these are the types of things that drive people to drink, and you […]

In: Marketing,

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