ASH AMBIRGE

Author, CEO & Founder

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Get Over Your Fear of Selling Yourself With This Trick for Showing Up With Confidence, Energy and Ease

In: WTF to Selling Yourself

You know, we just got over an awesome launch of the world’s most useful legal kit on earth for online business (thank you to all of you who bought already!) and the entire time you know what I kept thinking?

Selling your stuff requires you to insist on your own brilliance.

And that’s a difficult thing to do, sometimes, when you’ve been raised in a culture where you're taught to be humble, act modest, and not be all show-boatey. (Or, you know, just when YOU DON’T WANT TO FEEL LIKE A TOOL.)

And yet, in order to do a great job marketing, selling, launching, promoting, you have to put yourself on display; tell the world how great you are; brag about this thing you’ve made; be willing to make a promise that, yes, this is worth it.

This is exceedingly more difficult when you aren’t sure you even believe in the value you offer, and that’s precisely why my #1 tip for selling yourself has nothing to do with the way you sell, and everything to do with WHAT you sell.

You must first fall in love with your own product, before you can ever hope to make other people.

Because only when you believe it’s brilliant, can you sell it as such.

Anything less would be fraud, and that's exactly why, I suspect, so many people feel like one.

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Running a Holiday Sale? Memorize This by Heart.

So the other day I’m Christmas shopping here in Costa Rica, which is automatically hilarious because, first of all, because they spell “Ho Ho Ho!” like “Jo Jo Jo!” which never gets less funny, and second, because Santa was dressed in a royal blue suit. (I still haven’t decided if this is posh or ridiculous, […]

In: WTF to Selling Yourself

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10,437

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CAUTION: Do NOT Pitch Yourself Like This. Ever.

I hate when there’s an elephant in the room. And let’s face it – we’ve got quite a few elephants roaming around our little online community. One of them is the fact that everybody’s trying to pitch everything, yet nobody knows HOW to pitch anything. For example, the other day we got this unsolicited pitch […]

In: WTF to Selling Yourself

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Are You Sorry About Charging Money?

I was talking to a client yesterday, who, bless her heart, is LITERALLY working for free. She feels bad charging. And my goodness, she’s one of the smartest, most qualified women in her industry! She’s out there helping people every single day, in person, face-to-face! She’s spearheading an entire movement in Canada! And now the […]

In: WTF to Selling Yourself

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This Bastard Was Getting Paid $10,000 a Month.

This bastard was getting paid $10,000 dollars a month. He was on contract with my company at the time, brought on as a consultant to work directly with a young (and far less wrinkley-lipped) yours truly. This was some ten plus years ago, mind you, at a time when things like blogs were for morons who liked […]

In: WTF to Selling Yourself

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If You Don’t Feel Comfortable Saying, “Step Right Up and Try My Milkshake, Folks!” There Might Be a Problem With Your Product—Not Your Confidence

Small soft chocolate lady was my favorite. She’d arrive in a sand-colored pick-up truck; a small one, I’d say, for a pick-up truck in Susquehanna County. She’d dismount as if she were in a rush, though I knew she was only going back to the grocery store she owned. I’d have her cone ready by […]

In: WTF to Selling Yourself

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Are You Selling The Wrong Thing?

Raise your hand if you’ve ever been guilty of making a list of “what’s included” that looks like this: Modules! PDFs! Videos! Audios of the Videos! Transcripts of the Audios of the Videos! Commentary on the transcripts of the Audios of the Videos! A revolutionary new—drum roll— Facebook Group! AND THERE’S MORE! Buy now and […]

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How to Cold Call Prospects Without Sounding Like a Tool

For those of you who don’t know, in a former life I used to sell advertising for an international print and online magazine. Think pencil skirts, a lot of telephone schmoozing, deal negotiations, contracts, national sales conferences and convincing a lot of fucking people they should give me thousands of dollars. You can imagine the […]

In: WTF to Selling Yourself

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