ASH AMBIRGE

Author, CEO & Founder

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Get Over Your Fear of Selling Yourself With This Trick for Showing Up With Confidence, Energy and Ease

In: How to Sell Yourself

You know, we just got over an awesome launch of the world’s most useful legal kit on earth for online business (thank you to all of you who bought already!) and the entire time you know what I kept thinking?

Selling your stuff requires you to insist on your own brilliance.

And that’s a difficult thing to do, sometimes, when you’ve been raised in a culture where you're taught to be humble, act modest, and not be all show-boatey. (Or, you know, just when YOU DON’T WANT TO FEEL LIKE A TOOL.)

And yet, in order to do a great job marketing, selling, launching, promoting, you have to put yourself on display; tell the world how great you are; brag about this thing you’ve made; be willing to make a promise that, yes, this is worth it.

This is exceedingly more difficult when you aren’t sure you even believe in the value you offer, and that’s precisely why my #1 tip for selling yourself has nothing to do with the way you sell, and everything to do with WHAT you sell.

You must first fall in love with your own product, before you can ever hope to make other people.

Because only when you believe it’s brilliant, can you sell it as such.

Anything less would be fraud, and that's exactly why, I suspect, so many people feel like one.

Mar 6

2014

Are You Selling The Wrong Thing?

Raise your hand if you’ve ever been guilty of making a list of “what’s included” that looks like this: Modules! PDFs! Videos! Audios of the Videos! Transcripts of the Audios of the Videos! Commentary on the transcripts of the Audios of the Videos! A revolutionary new—drum roll— Facebook Group! AND THERE’S MORE! Buy now and […]

In: How to Sell Yourself

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Mar 13

2015

This Bastard Was Getting Paid $10,000 a Month.

This bastard was getting paid $10,000 dollars a month. He was on contract with my company at the time, brought on as a consultant to work directly with a young (and far less wrinkley-lipped) yours truly. This was some ten plus years ago, mind you, at a time when things like blogs were for morons who liked […]

In: How to Sell Yourself

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May 28

2012

Trailer Trash & Sex Appeal: The Trick to Selling MORE

To anyone and everyone selling something: Pay attention. The other day, I was having a conversation with a copywriting client who is building a business around teaching people how feel all sorts of hot and dynamite by eating raw. I said, “You mean like Crazy Sexy Diet?” And she said, “What’s that?” And I said, […]

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Sep 22

2012

How to Cold Call Prospects Without Sounding Like a Tool

For those of you who don’t know, in a former life I used to sell advertising for an international print and online magazine. Think pencil skirts, a lot of telephone schmoozing, deal negotiations, contracts, national sales conferences and convincing a lot of fucking people they should give me thousands of dollars. You can imagine the […]

In: How to Sell Yourself

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Sep 4

2017

Should You Offer a Payment Plan?

Yes—but only as a last resort. Put yourself in the buyer’s shoes: that $2,000 course you’re thinking about taking is COSTS APPROXIMATELY THE SAME AS A SMALL HORSE, however—that’s not to say you wouldn’t purchase a small horse (neiiiighhh!) if you could, say, put $97 a month toward the beast in all its glory. Which […]

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Sep 14

2014

If you’re both killer & poet, YOU GET RICH.

“Most good copywriters fall into two categories: Poets and Killers. Poets see an ad as an end. Killers, as a means to an end. If you are both killer & poet? You get rich.” Ogilvy once said that about copywriters, but that’s just because he wasn’t around long enough to see the internet blow up. […]

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Jun 4

2017

Are You Sorry About Charging Money?

I was talking to a client yesterday, who, bless her heart, is LITERALLY working for free. She feels bad charging. And my goodness, she’s one of the smartest, most qualified women in her industry! She’s out there helping people every single day, in person, face-to-face! She’s spearheading an entire movement in Canada! And now the […]

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Dec 15

2011

List Your Prices (THE RIGHT WAY) (Calling All Photographers.) (Hedgehogs Welcome, Too.)

As an entrepreneur, sometimes you fall flat on your face. Figuratively–and, apparently, literally–namely when you’re traveling in the South of Chile pretending to be in better shape than you actually are while attempting to jump over pathetically small streams that you really should be able to fucking clear, but somehow, don’t, and manage to fall flat […]

In: How to Sell Yourself

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